Best-Selling Guasha Hair Brush Gets Logo Emblem Upgrade for Enhanced Luxury: 'Premium FOX Guasha Beachwood Hair Brush' Launches with New Design on July 10

'Premium FOX Guasha Beachwood Hair Brush' (18,480 JPY)

SNOW FOX SKINCARE (Apex Commerce Inc., CEO: Shigeko Shizumi), an Australian-born hybrid skincare brand developed for sensitive, aging, and irritated skin, is launching a redesigned version of its best-selling head care item, the 'Premium FOX Guasha Wood Hair Brush,' which sells over 400 units per month. The new 'Premium FOX Guasha Beachwood Hair Brush' will be available on July 10, 2026 (Friday) via the official online store, REMEDY CAVE (direct store), Rakuten, Amazon, Yahoo! Shopping, and other platforms.

Since its launch in September 2022, the 'Premium FOX Guasha Brush' has been featured in renowned international magazines and has repeatedly sold out and gone into pre-order sales in Japan. Maintaining its signature design—beautifully curved wooden handles handcrafted by artisans and 150 gold-plated pins that gently stimulate the scalp—this new version further refines the design and grip comfort.

■ Key Updates in the New Design

New Handle with Enhanced Grip from a Thicker Grip

The main highlight of this redesign is the evolution of design and grip comfort, while preserving the core materials and unique structure that define its quality.

Sleeker New Handle Shape: Previously, the handle featured a twisted upper section. This twist has been removed, resulting in a cleaner, more streamlined silhouette. The thicker grip enhances handling stability, making daily brushing more comfortable and secure.

Back Logo Changed to 'SNOW FOX HAIRCARE': The logo on the back, previously 'SNOW FOX SKINCARE,' has been updated to 'SNOW FOX HAIRCARE.'

Logo-Embellished Emblem for Elevated Luxury: A new emblem featuring the 'SNOW FOX HAIRCARE' logo has been added to the lower part of the handle, enhancing the luxurious aesthetic.

Unchanged High-Quality Materials: The durable beachwood (beech) handle and 150 24K gold-plated pins remain unchanged. No material changes have been made, ensuring long-term reliability and peace of mind.

■ Unifying Popular Hair Products Under 'SNOW FOX HAIRCARE'

While the brand will continue as 'SNOW FOX SKINCARE,' popular hair care products will gradually be unified under the new 'SNOW FOX HAIRCARE' branding. This initiative aims to clearly communicate the brand’s botanical and dermatological expertise—cultivated in skincare—to the hair and scalp care domain.

■ A Unique Hair Brush Focused on 'Guasha × Scalp Care'

The 'Premium FOX Guasha Beachwood Hair Brush' is born from the fusion of Taiwan’s traditional craftsmanship, passed down through generations, and SNOW FOX SKINCARE’s pursuit of beauty and wellness. The 150 long, 24K gold-plated pins gently stimulate the scalp, invigorating hair follicles and supporting hair volume. It helps relieve tension in a stiff scalp caused by stress and improves circulation in the neck and shoulders. Each brush is handcrafted by a skilled artisan family in Taiwan, and the delicate pin placement—impossible to replicate by machines—creates a unique brushing experience.

Positioned as a tool to enjoy a head spa experience at home, it offers a non-chemical approach to postpartum and age-related scalp and hair concerns. When used with SNOW FOX SKINCARE’s silicone-free shampoo bars and Hair & Scalp Serum, it further supports the creation of a healthier scalp environment.

■ Product Overview

Product Name: Premium FOX Guasha Beachwood Hair Brush

Price: 22,880 JPY (tax included)

Main Updates: Redesigned (handle shape, back logo, emblem) / No material changes

Sales Channels: Official website, Rakuten, Amazon, authorized retailers, etc. (launch dates may vary for non-official sites)

URL: https://snowfoxskincare.jp/products/wood-guasha_hairscalpbrush

Release Date: July 10, 2026 (Friday)

■ About SNOW FOX SKINCARE

Organic, ethical, natural—beauty has many narratives, but what people truly seek when they stand in front of the mirror every day is the real feeling of 'my skin has changed.' SNOW FOX SKINCARE is a brand that directly confronts this question. By combining the wisdom of Eastern herbs with advanced dermatology, it has pursued both gentleness for sensitive skin and tangible results. Going beyond the boundaries of organic and natural, SNOW FOX SKINCARE delivers authentic skin transformation. The brand has promised—and will continue to promise—results, now and in the future.

SNOW FOX SKINCARE was founded by Phoebe Song, an ultra-sensitive-skinned entrepreneur who suffered from skin conditions, driven by her desire to 'return to normal skin.' By combining the wisdom of Eastern herbs from Taiwan with cutting-edge dermatology, the brand delivers 'hybrid skincare'—gentle enough for sensitive skin yet effective through advanced ingredients. Launched in Australia at the end of 2016, it began official Japanese sales via e-commerce in May 2021. It has been featured in numerous magazines and media outlets.

[Japan Brand Owner: Shigeko Shizumi]

■ Brand Philosophy — Earth First

1. Cruelty-Free: Opposes animal testing and does not sell directly in regions where it is mandatory.

2. Professional: Developed in collaboration with dermatologists and tested on individuals with sensitive skin.

3. Ocean-Safe: Uses ingredients safe for marine environments.

4. Additive-Free & Clean: Does not use over 1,800 ingredients banned by the EU, or synthetic preservatives, colorants, and fragrances. Uses ingredients and materials that are kind to both people and the environment.

※ Some composite ingredients or raw materials require phenoxyethanol inclusion by regulation. Even if not directly added, labeling may be required, so some products may list phenoxyethanol.

5. Eco-Conscious: Uses recyclable packaging and certified organic, unbleached, biodegradable cotton sheets.

■ Company Overview

Company Name: Apex Commerce Inc. (Japanese: 株式会社Apex Commerce)

Representative: President & CEO Shigeko Shizumi

Address: 1-9-23 Oizumihigashi-machi, Toyama City, Toyama Prefecture 939-8093, Japan

Established: August 1, 2019

Capital: 10 million JPY

Business Activities:

Import, manufacturing, wholesale, and e-commerce of cosmetics and related products, branding, and advertising operations (licensed for cosmetics manufacturing and sales, pharmaceutical wholesale and retail). SNOW FOX S