AOKI Co., Ltd. (President and CEO: Daijiro Koide) has launched new items from its "Ballerina Pants®" line, which create a clean, straight silhouette just by wearing them. These new items offer high functionality beneficial for summer, such as "UV cut," "contact cooling," "heat shielding," and "water repellency," depending on the item. These pants are made with delicate three-dimensional tailoring and ironing techniques by a specialized pants factory, along with precise pressing, to create straight legs without clinging to the leg silhouette.

These products are available at AOKI stores and the official AOKI online shop.

Official AOKI Online Shop (Special Feature Page): https://www.aoki-style.com/feature/360beautiful_pants/

Comfortable Summer with New "Ballerina Pants®" That Make Legs Look Beautifully Straight Like a Ballerina

Launched in September 2023, "Ballerina Pants®" are designed with the concept of "beautiful, straight legs like a ballerina," offering both comfortable wear and a stylish appearance. They are available in two types, tapered and wide, and have gained significant support from many customers.

These pants achieve a beautiful silhouette that does not cling to the leg lines, thanks to the delicate three-dimensional tailoring and ironing techniques unique to a specialized pants factory. Furthermore, in addition to their beautiful silhouette, they possess a "moderate sense of neatness" characteristic of AOKI, a specialist in business wear, with features like the center crease (the fold down the front of the pants), making them versatile items.

We have newly launched a total of five types as new summer items. The tapered style now includes "light gray" and "beige," while the wide style adds "white." Additionally, "beige" in a two-tone colorway and "navy" in a trendy denim-like texture are new additions to the lineup.

In addition to the standard features of previous models (washable, wrinkle-resistant, stretch), the new summer items come with "UV cut" functionality across all five types. Furthermore, "contact cooling" has been added to the tapered pants, and "heat shielding" and "water repellency"* have been newly added to the wide pants for summer. *"Heat shielding" and "water repellency" are available only in white.

With the new summer "Ballerina Pants®," you can elegantly present a beautiful silhouette in summer business settings, where wearing jackets is becoming less common, and enjoy comfortable support with their high functionality.

Ballerina Pants® Product Overview

Ballerina Pants® Product Features

▲Tapered: A moderate S-curve from hip to behind the knee and from knee to hem (left), Wide: A beautiful silhouette that falls straight from the hip top to the hem (center), Common to Tapered and Wide: A crease line with a fold processing that creates a sense of neatness (right)

1 Three-dimensional tailoring and ironing techniques for straight, beautiful legs

Delicate three-dimensional tailoring and ironing (pressing) techniques, unique to a specialized pants factory, create a silhouette that makes legs look straight without clinging to their lines. They create the appearance of straight, beautiful legs just by wearing them.

2 A neat garment suitable for business scenes

The center crease creates a "sense of neatness." The crease is maintained by a special resin processing, allowing for confident wear in business situations.

Furthermore, the center crease emphasizes the vertical line, creating an effect that makes legs appear slender and straight when viewed from the front.

3 Welcome high functionality for comfortable summer business scenes

In addition to being washable, wrinkle-resistant, and stretchable, "UV cut" functionality has been added. Other welcome summer features such as "heat shielding," "water repellency," and "contact cooling" have been added depending on the item. Furthermore, the use of highly stretchable material and a partially elastic waistband ensures a comfortable fit. This allows for comfortable wear in summer business settings. d11795-1194-7f6a7bc5cbe66ba30310a0ab2ad0488b.pdf

* Please note that the contents described in this release are as of the time of announcement and may differ from the latest information.

FACT BOX

  • Source: PR TIMES
  • Category: 新商品リリース
  • Organizations: AOKI