Dog Oral Care: Gums Are More Important Than Teeth. Dentist x Veterinarian Developed Dog Oral Gel Certified as "Japan's First*"
Key facts
- Dog Oral Care: Gums Are More Important Than Teeth. Dentist x Veterinarian Developed Dog Oral Gel Certified as "Japan's First*"
- AOI Co., Ltd. announced that "WANSER Hagukismile," a dog oral gel jointly developed by dentists and veterinarians, has been certified as Japan's first* gel/gel-type dog dental care product containing collagen and elastin. It aims to raise awareness of the importance of dog gum care and offer easy oral care solutions.
- Source: PR Times
- Date: May 7, 2026
Direct answer
AOI Co., Ltd. announced that "WANSER Hagukismile," a dog oral gel jointly developed by dentists and veterinarians, has been certified as Japan's first* gel/gel-type dog dental care product containing collagen and elastin. It aims to raise awareness of the importance of dog gum care and offer easy oral care solutions.
- Citation
- Dog Oral Care: Gums Are More Important Than Teeth. Dentist x Veterinarian Developed Dog Oral Gel Certified as "Japan's First*" (May 7, 2026), PR Times
- Source
- PR Times
- Date
- May 7, 2026
AOI Co., Ltd. announced that "WANSER Hagukismile," a dog oral gel jointly developed by dentists and veterinarians, has been certified as Japan's first* gel/gel-type dog dental care product containing collagen and elastin. It aims to raise awareness of the importance of dog gum care and offer easy oral care solutions.
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- 📰 Published: May 7, 2026 at 19:00
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 7, 2026 at 10:35 (3 min after Collected)
AOI Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative: Atsuya Mori), which operates the joint development brand "WANSER" by dentists and veterinarians, announced that its dog oral gel "WANSER Hagukismile" has been certified as Japan's first* gel/gel-type dog dental care product containing collagen and elastin.
◆ "Gums" that affect the healthy lifespan of dogs
While "tartar" and "bad breath" tend to attract attention when it comes to oral problems in dogs, from a dentist's perspective, the "gums" that support the teeth are the key to oral health. Approximately 60% of gums are composed of collagen, and veterinarians also point out the importance of daily gum care.
However, few pet owners are consistently engaged in dog oral care, and many owners feel they "should do it" but are unable to practice it. Furthermore, very few owners are aware of "gums" as a target for care, and the importance of gum care is not sufficiently known.
"WANSER Hagukismile" is a gel developed by a dentist who focused on "gums" in response to this situation. It can be applied with a brush or finger, or mixed with water or dog food. It is designed to be easy to use even for dogs that dislike teeth brushing.
◆ About the "Japan's First*" Certification
"WANSER Hagukismile" has been certified as Japan's first* gel/gel-type dog dental care product containing collagen and elastin.
*As of March 2026. Survey by TPC Marketing Research Co., Ltd.
⚫︎ Collagen
60% of gums are made of collagen.
Hagukismile contains plenty of high-purity collagen derived from natural tuna from Yaizu.
⚫︎ Elastin
This is a rare ingredient, with only a few grams obtainable from the heart of a tuna weighing over 100kg.
It supports the function of collagen.
WANSER Hagukismile
Recommended for these dogs!
⚫︎ Dogs concerned about their gums
⚫︎ Dogs concerned about bad breath
⚫︎ Dogs wanting to prevent tartar
⚫︎ Dogs that dislike teeth brushing
⚫︎ Senior dogs
Details and purchase here
■ Product Overview
Product Name: WANSER Hagukismile
Volume: 30mL
Ingredients: Water, Erythritol, Glycerin, Hydroxyethylcellulose, Hydrolyzed Elastin, Hydrolyzed Collagen, Coconut Oil, Sodium Ascorbate, Xanthan Gum, Methylparaben, Phenoxyethanol, 1,2-Hexanediol, (Chlorophyllin/Copper) Complex, Citric Acid
Price: Regular 5,870 yen (tax included) First-time subscription 1,990 yen (tax included)
Official Website: https://wanser.jp/lp
Rakuten Ichiba: https://item.rakuten.co.jp/wanser/hagukismile/
■ Company Overview
Company Name: AOI Co., Ltd.
Location: Champion Tower 9F, 2-25-2 Nihonbashi Hamacho, Chuo-ku, Tokyo
Representative: Atsuya Mori
■ Inquiries regarding this matter
TEL: 0120-002-028
Email: support@wanser.jp
*"WANSER Hagukismile" is the first dog dental care product in Japan containing collagen and elastin in a gel/gel formulation. (As of March 2026. Survey by TPC Marketing Research Co., Ltd.)
Keywords:
◆ "Gums" that affect the healthy lifespan of dogs
While "tartar" and "bad breath" tend to attract attention when it comes to oral problems in dogs, from a dentist's perspective, the "gums" that support the teeth are the key to oral health. Approximately 60% of gums are composed of collagen, and veterinarians also point out the importance of daily gum care.
However, few pet owners are consistently engaged in dog oral care, and many owners feel they "should do it" but are unable to practice it. Furthermore, very few owners are aware of "gums" as a target for care, and the importance of gum care is not sufficiently known.
"WANSER Hagukismile" is a gel developed by a dentist who focused on "gums" in response to this situation. It can be applied with a brush or finger, or mixed with water or dog food. It is designed to be easy to use even for dogs that dislike teeth brushing.
◆ About the "Japan's First*" Certification
"WANSER Hagukismile" has been certified as Japan's first* gel/gel-type dog dental care product containing collagen and elastin.
*As of March 2026. Survey by TPC Marketing Research Co., Ltd.
⚫︎ Collagen
60% of gums are made of collagen.
Hagukismile contains plenty of high-purity collagen derived from natural tuna from Yaizu.
⚫︎ Elastin
This is a rare ingredient, with only a few grams obtainable from the heart of a tuna weighing over 100kg.
It supports the function of collagen.
WANSER Hagukismile
Recommended for these dogs!
⚫︎ Dogs concerned about their gums
⚫︎ Dogs concerned about bad breath
⚫︎ Dogs wanting to prevent tartar
⚫︎ Dogs that dislike teeth brushing
⚫︎ Senior dogs
Details and purchase here
■ Product Overview
Product Name: WANSER Hagukismile
Volume: 30mL
Ingredients: Water, Erythritol, Glycerin, Hydroxyethylcellulose, Hydrolyzed Elastin, Hydrolyzed Collagen, Coconut Oil, Sodium Ascorbate, Xanthan Gum, Methylparaben, Phenoxyethanol, 1,2-Hexanediol, (Chlorophyllin/Copper) Complex, Citric Acid
Price: Regular 5,870 yen (tax included) First-time subscription 1,990 yen (tax included)
Official Website: https://wanser.jp/lp
Rakuten Ichiba: https://item.rakuten.co.jp/wanser/hagukismile/
■ Company Overview
Company Name: AOI Co., Ltd.
Location: Champion Tower 9F, 2-25-2 Nihonbashi Hamacho, Chuo-ku, Tokyo
Representative: Atsuya Mori
■ Inquiries regarding this matter
TEL: 0120-002-028
Email: support@wanser.jp
*"WANSER Hagukismile" is the first dog dental care product in Japan containing collagen and elastin in a gel/gel formulation. (As of March 2026. Survey by TPC Marketing Research Co., Ltd.)
Keywords:
FAQ
What are the key facts in this article?
AOI Co., Ltd. announced that "WANSER Hagukismile," a dog oral gel jointly developed by dentists and veterinarians, has been certified as Japan's first* gel/gel-type dog dental care product containing collagen and elastin. It aims to raise awareness of the importance of dog gum care and offer easy oral care solutions.
What is the direct answer?
AOI Co., Ltd. announced that "WANSER Hagukismile," a dog oral gel jointly developed by dentists and veterinarians, has been certified as Japan's first* gel/gel-type dog dental care product containing collagen and elastin. It aims to raise awareness of the importance of dog gum care and offer easy oral care solutions.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000007.000175977.html | May 7, 2026