rom'u Color Contacts, Featuring IVE's REI as Muse, Launches First 'Axis-Fixed' Non-Rotating Water-Light Lenses in Two Colors!
ANW Inc. launched two new 'non-rotating' water-light color contact lenses from its brand 'rom'u' on April 27, 2026. These lenses use axis-fixation technology to keep the aesthetic gradient aligned during wear.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:46 (14h 15m after Collected)
ANW Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tadashi Shimizu) has announced the pre-sale of its first two 'axis-fixed' non-rotating water-light color contact lenses from the brand 'rom’u' (Romu), starting today, Monday, April 27, 2026, at all PONPISH stores.
### The First 'Axis-Fixed' Lens Discovered by REI, a True Contact Lens Enthusiast
REI, a member of the K-pop group IVE, is a known lover of color contacts and uses them daily. Inspired by her, the story 'episode 0' was born. It portrays a 'small specialness' that naturally blends into everyday life, reflecting REI's influence as a leader of the MZ generation. The brand also unveiled new visuals featuring REI, who continues to drive trends with her ever-evolving gaze.
### episode 0: New Color Lineup
'Today's wish is one; dreams begin from my gaze.'
*The lenses feature a 'Prism Ballast Design,' making the bottom part thicker so that the lens is less likely to rotate during blinking and always returns to its original orientation.
- **Pinky Papillon**: A melting, sweet pure pink. It wraps the eyes in soft light with a sweet dance of pink sparkles.
- **Icy Papillon**: A cool, translucent grey. It wraps the eyes in clear light with a quiet dance of grey sparkles.
### Launch Campaign
To celebrate the launch of these two highly talked-about non-rotating water-light lenses, a special campaign is being held exclusively at the PONPISH Qoo10 store. Customers who purchase two or more boxes of the new colors will receive a limited-edition 'Big Vanity Pouch.' The pouch features a clear PVC body with a trendy dot pattern interior, large enough to fit lenses, makeup, and accessories.
### Brand Concept: 'rom’u'
'rom’u' = romantic + u (you). The brand was born from the message 'To you, who cannot stop being romantic.'
### REI Profile
REI is a Japanese K-pop idol born on February 3, 2004, under STARSHIP Entertainment. She is a member of the six-member girl group 'IVE,' which debuted on December 1, 2021, where she serves as a rapper and vocalist. She captivates fans worldwide with her cool performance expressions, natural smile, unique fashion sense, and charming personality.
### Product Overview
- **Product Name**: ANW 1-Day Eve / ANW 1-Day UV
- **Classification**: Single-use colored contact lenses for vision correction
- **Approval Numbers**: 22700BZX00143A02 / 22900BZX00217A20
- **Duration**: 1 Day
- **Available Power**: 0.00, -0.75 to -10.00
- **Water Content**: 38.5% / 38%
- **MSRP**: 1,705 JPY (tax included) for 1 box of 10 lenses
- **Manufacturer**: ANW Inc.
### The First 'Axis-Fixed' Lens Discovered by REI, a True Contact Lens Enthusiast
REI, a member of the K-pop group IVE, is a known lover of color contacts and uses them daily. Inspired by her, the story 'episode 0' was born. It portrays a 'small specialness' that naturally blends into everyday life, reflecting REI's influence as a leader of the MZ generation. The brand also unveiled new visuals featuring REI, who continues to drive trends with her ever-evolving gaze.
### episode 0: New Color Lineup
'Today's wish is one; dreams begin from my gaze.'
*The lenses feature a 'Prism Ballast Design,' making the bottom part thicker so that the lens is less likely to rotate during blinking and always returns to its original orientation.
- **Pinky Papillon**: A melting, sweet pure pink. It wraps the eyes in soft light with a sweet dance of pink sparkles.
- **Icy Papillon**: A cool, translucent grey. It wraps the eyes in clear light with a quiet dance of grey sparkles.
### Launch Campaign
To celebrate the launch of these two highly talked-about non-rotating water-light lenses, a special campaign is being held exclusively at the PONPISH Qoo10 store. Customers who purchase two or more boxes of the new colors will receive a limited-edition 'Big Vanity Pouch.' The pouch features a clear PVC body with a trendy dot pattern interior, large enough to fit lenses, makeup, and accessories.
### Brand Concept: 'rom’u'
'rom’u' = romantic + u (you). The brand was born from the message 'To you, who cannot stop being romantic.'
### REI Profile
REI is a Japanese K-pop idol born on February 3, 2004, under STARSHIP Entertainment. She is a member of the six-member girl group 'IVE,' which debuted on December 1, 2021, where she serves as a rapper and vocalist. She captivates fans worldwide with her cool performance expressions, natural smile, unique fashion sense, and charming personality.
### Product Overview
- **Product Name**: ANW 1-Day Eve / ANW 1-Day UV
- **Classification**: Single-use colored contact lenses for vision correction
- **Approval Numbers**: 22700BZX00143A02 / 22900BZX00217A20
- **Duration**: 1 Day
- **Available Power**: 0.00, -0.75 to -10.00
- **Water Content**: 38.5% / 38%
- **MSRP**: 1,705 JPY (tax included) for 1 box of 10 lenses
- **Manufacturer**: ANW Inc.