Color Contact Lens Platform 'PONPISH' Grand Opens Flagship Store at Korea's Largest 'MUSINSA Seongsu Mega Store' on Friday, April 24, 2026!
Color contact lens platform 'PONPISH' grand opened a flagship store within Korea's largest fashion platform 'MUSINSA Seongsu Mega Store' on April 24, 2026. Backed by success in China's cross-border EC, it accelerates a brand strategy spanning Japan and Korea, strengthening global expansion.
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- 📰 Published: April 24, 2026 at 21:00
- 🔍 Collected: April 24, 2026 at 12:31
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Color Contact Lens Platform 'PONPISH' Grand Opens Flagship Store at Korea's Largest 'MUSINSA Seongsu Mega Store' on Friday, April 24, 2026!
ANW Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tadashi Shimizu), which operates the color contact lens platform 'PONPISH' in Japan and Korea, has opened a flagship store as a shop-in-shop within Korea's largest 'MUSINSA Seongsu Mega Store,' which will grand open on Friday, April 24, 2026.
ANW Co., Ltd. (hereinafter, "the Company") develops color contact lens businesses and offers multiple brands featuring prominent ambassadors such as Meisa Kuroki for "envie," IVE REI for "rom'u," and EVAN (HEESEUNG) for "Qrsessed."
This time, the color contact lens platform "PONPISH," operated by our company and its group companies, has opened a flagship store as a shop-in-shop within "MUSINSA Seongsu Mega Store" and MUSINSA BEAUTY, which are newly opened in the Seongsu area of Korea by MUSINSA, a unicorn company and Korea's leading integrated online and offline fashion platform.
* Background of Flagship Store Opening
Our brand "envie" has secured approximately 37% (※1) of the sales share in the color contact lens category on Tmall Global (Tmall International), China's largest EC platform, achieving No. 1 sales for three consecutive years in an overwhelming position.
This achievement demonstrates the brand's strong capability to respond to inbound demand from China and its high sales power, in addition to:
"rom'u" featuring IVE REI and "Qrsessed" featuring EVAN (HEESEUNG) as ambassadors, who are top Korean artists. PONPISH, as a platform offering brands spanning both Japanese and Korean markets, was highly evaluated, leading to the realization of this store opening. ※1 According to our company's research.
* Strategic Significance
With the opening of the flagship store within MUSINSA BEAUTY, we will undertake initiatives based on the following:
- Expansion of sales capabilities established in China's cross-border EC to the Korean market.
- Strengthening of the distribution base through collaboration with Korea's top-class fashion platform.
- Enhancement of brand experience by integrating online and real stores.
- Acceleration of a brand strategy spanning both Japanese and Korean markets.
Based on our established overwhelming share in the Chinese cross-border EC market and a brand strategy spanning Japan and Korea, we will strengthen our presence in the global market, accelerate the expansion of Japanese brands into the Korean market, and aim for growth as a brand platform in the Asian region in the future.
* About PONPISH
PONPISH's pickup service is an O2O (Online to Offline) type service where products ordered online can be picked up at affiliated offline specialized stores such as optometry clinics and eyewear stores. Based on a network of approximately 1,240 affiliated stores, we provide a highly convenient pickup environment anywhere in Korea. Especially considering that color contact lenses are medical devices closely related to eye health, by adopting a pickup system at specialized stores instead of delivery, we further enhance reliability and safety as genuine products. Furthermore, customers can receive simple counseling, product explanations, and wearing guides at the store during pickup, achieving a differentiated customer experience that leads to increased satisfaction after purchase.
PONPISH has opened offline stores at Lotte Duty Free Myeongdong and Lotte Duty Free Jeju, aiming to expand offline touchpoints for a wide range of customers, including foreign visitors to Korea.
Additionally, the stores have introduced an AR (Augmented Reality) fitting service, providing an environment where customers can virtually experience various lens colors and designs. This allows for lens proposals tailored to individual eye characteristics and image, realizing a more satisfying purchase experience.
AR fitting service is a service that utilizes AR (Augmented Reality) technology to virtually try on lens colors and designs without actually wearing them.
* Sales Channels in the Japanese Market
- PONPISH Official Store: https://ponpish.jp/brand/romu-1day/
- PONPISH Qoo10 Store: https://www.qoo10.jp/g/1163459056
- PONPISH Amazon Store: https://www.amazon.c
ANW Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tadashi Shimizu), which operates the color contact lens platform 'PONPISH' in Japan and Korea, has opened a flagship store as a shop-in-shop within Korea's largest 'MUSINSA Seongsu Mega Store,' which will grand open on Friday, April 24, 2026.
ANW Co., Ltd. (hereinafter, "the Company") develops color contact lens businesses and offers multiple brands featuring prominent ambassadors such as Meisa Kuroki for "envie," IVE REI for "rom'u," and EVAN (HEESEUNG) for "Qrsessed."
This time, the color contact lens platform "PONPISH," operated by our company and its group companies, has opened a flagship store as a shop-in-shop within "MUSINSA Seongsu Mega Store" and MUSINSA BEAUTY, which are newly opened in the Seongsu area of Korea by MUSINSA, a unicorn company and Korea's leading integrated online and offline fashion platform.
* Background of Flagship Store Opening
Our brand "envie" has secured approximately 37% (※1) of the sales share in the color contact lens category on Tmall Global (Tmall International), China's largest EC platform, achieving No. 1 sales for three consecutive years in an overwhelming position.
This achievement demonstrates the brand's strong capability to respond to inbound demand from China and its high sales power, in addition to:
"rom'u" featuring IVE REI and "Qrsessed" featuring EVAN (HEESEUNG) as ambassadors, who are top Korean artists. PONPISH, as a platform offering brands spanning both Japanese and Korean markets, was highly evaluated, leading to the realization of this store opening. ※1 According to our company's research.
* Strategic Significance
With the opening of the flagship store within MUSINSA BEAUTY, we will undertake initiatives based on the following:
- Expansion of sales capabilities established in China's cross-border EC to the Korean market.
- Strengthening of the distribution base through collaboration with Korea's top-class fashion platform.
- Enhancement of brand experience by integrating online and real stores.
- Acceleration of a brand strategy spanning both Japanese and Korean markets.
Based on our established overwhelming share in the Chinese cross-border EC market and a brand strategy spanning Japan and Korea, we will strengthen our presence in the global market, accelerate the expansion of Japanese brands into the Korean market, and aim for growth as a brand platform in the Asian region in the future.
* About PONPISH
PONPISH's pickup service is an O2O (Online to Offline) type service where products ordered online can be picked up at affiliated offline specialized stores such as optometry clinics and eyewear stores. Based on a network of approximately 1,240 affiliated stores, we provide a highly convenient pickup environment anywhere in Korea. Especially considering that color contact lenses are medical devices closely related to eye health, by adopting a pickup system at specialized stores instead of delivery, we further enhance reliability and safety as genuine products. Furthermore, customers can receive simple counseling, product explanations, and wearing guides at the store during pickup, achieving a differentiated customer experience that leads to increased satisfaction after purchase.
PONPISH has opened offline stores at Lotte Duty Free Myeongdong and Lotte Duty Free Jeju, aiming to expand offline touchpoints for a wide range of customers, including foreign visitors to Korea.
Additionally, the stores have introduced an AR (Augmented Reality) fitting service, providing an environment where customers can virtually experience various lens colors and designs. This allows for lens proposals tailored to individual eye characteristics and image, realizing a more satisfying purchase experience.
AR fitting service is a service that utilizes AR (Augmented Reality) technology to virtually try on lens colors and designs without actually wearing them.
* Sales Channels in the Japanese Market
- PONPISH Official Store: https://ponpish.jp/brand/romu-1day/
- PONPISH Qoo10 Store: https://www.qoo10.jp/g/1163459056
- PONPISH Amazon Store: https://www.amazon.c