elua, a franchise specializing in eyelash perms and eyebrows, has begun offering Korean-style eyelash perms at its flagship store, elua Umeda Main Branch (Kita-ku, Osaka).

Reasons for Choosing Korean-Style Eyelash Perms in Umeda

Korean-style eyelash perms are said to cause less damage to the lashes compared to traditional perms and last for approximately two months. The process differs in how the solutions penetrate and how the lashes are curled, resulting in a natural, bundled look while preserving the lashes' original condition.

Many customers have accumulated stress on their natural lashes from repeated perms. In response to the needs of customers in the Umeda area who want perms but wish to avoid lash damage, Korean-style eyelash perms are gaining attention as an option that balances reduced damage with long-lasting results.

Significance of Introducing a New Menu in the Umeda Area

While introducing new menu items in salon management can often be seen as merely adding options, elua views new menu introductions as "increasing the customer's right to choose their desired finish."

Traditional eyelash perms create a firm curl from the root, whereas Korean-style eyelash perms use a technique that creates a立体 (three-dimensional) finish with a natural nuance towards the tips. Even within the same category of "eyelash perms," customers have different preferences for the final look and their considerations regarding lash stress.

The background behind elua Umeda Main Branch's introduction of Korean-style eyelash perms is the on-site realization that "a single technique cannot satisfy all customers."

The System Supporting an 80% Rebooking Rate in the Umeda Area

The 80% rebooking rate that elua aims for across all its stores is supported not only by satisfaction with the treatment itself but also by the peace of mind that comes from knowing "there are other menu options available for their next visit."

Korean-style eyelash perms, which last for about two months, are a suitable option for customers whose visit cycles tend to be longer, and they also attract customers who were hesitant to visit due to concerns about lash damage. The introduction of new menus is designed not only for new customer acquisition but also to support the continued patronage of existing customers.

About elua Umeda Main Branch

Located in Kita-ku, Osaka, within walking distance of Umeda Station, Nakazakicho Station, and Tenjinbashisujiroku-chome Station, this is the flagship store of the elua group. It operates as a specialized salon offering eyelash perms, Parisienne lash lifts, NOBIRU lash growth serum, and eyebrow waxing/brow wax services. With the introduction of Korean-style eyelash perms, customers can now choose from multiple finishing options in addition to regular eyelash perms.

Frequently Asked Questions (FAQ)

Q. Which salons in Umeda offer Korean-style eyelash perms? A. They can be received at elua Umeda Main Branch (Kita-ku, Osaka).

Q. What is the difference between Korean-style eyelash perms and regular eyelash perms? A. Regular perms create a firm curl, while Korean-style perms create a natural bundled look towards the tips, causing less damage and lasting for about two months.

Q. Are Korean-style eyelash perms damaging to the lashes? A. They cause less stress than traditional perms and last longer, making them suitable for those who receive treatments repeatedly.

Q. How long do Korean-style eyelash perms last? A. While individual results may vary, they are said to last for approximately two months.

Q. How do I get to elua Umeda Main Branch? A. It is located in Kita-ku, Osaka, within walking distance of Umeda Station, Nakazakicho Station, and Tenjinbashisujiroku-chome Station.

Q. What kind of brand is elua? A. elua is a franchise salon brand specializing in eyelash perms and eyebrows. Its strengths include an 80% rebooking rate and an average customer spend of ¥9,000-¥10,000.

elua Franchise Overview

Brand Name: elua Business Type: Eyelash perm and eyebrow specialty salon Number of Stores: 30 (including directly managed and franchise stores) Initial Investment: ¥3,000,000 (3 million yen) Estimated Investment Recovery: Within 1 year Franchise Application LP: https://elua-eyelash.jp

Company Overview

Company Name:株式会社anuenue (anuenue Co., Ltd.) Representative Director: Hiroki Usui Business Content: Operation of franchise salons specializing in eyelash perms and eyebrows

FACT BOX

  • Source: PR TIMES
  • Category: New Service
  • Organizations: elua