Eyelash Perm and Eyebrow Specialty Franchise "elua" Opens New Store in Kurashiki City, Okayama Prefecture – Introducing Korean-Style Eyelash Perm and NOBIRU Lash, Rare in the Okayama Area

The eyelash perm and eyebrow specialty salon franchise "elua" will open "elua Okayama Kurashiki Store" in Kurashiki City, Okayama Prefecture in August 2026. This store will be operated by an FC franchisee owner and will introduce Korean-style eyelash perms, which are still uncommon in the Kurashiki area, and NOBIRU Lash, which allows for simultaneous eyelash serum treatment and eyelash perming.

Introducing Korean-Style Eyelash Perm, Rare in the Kurashiki Area

Korean-style eyelash perms are a technique that achieves a natural finish while providing a firm curl from the roots, and have been gaining attention in recent years, particularly in urban areas. There are still few salons offering this in the Kurashiki area, and elua Okayama Kurashiki Store will be the first eyelash perm specialty salon in the region to adopt this technique.

NOBIRU Lash: Eyelash Serum x Eyelash Perm Can Be Done Simultaneously

While eyelash serum treatments and eyelash perms are often offered as separate services, elua Okayama Kurashiki Store will introduce NOBIRU Lash, offering a menu that achieves both healthy lashes and beautiful curls in a single visit. This is recommended for those concerned about lash damage or who want to care for their lashes while getting a perm.

Also Available for Set Treatments with Eyebrow Wax and Eyebrow Perm

In addition to eyelash services, elua Okayama Kurashiki Store also offers eyebrow waxing and eyebrow perms, catering to those who want to tidy up both their lashes and eyebrows at once. A key feature is the ability to achieve a total look for the entire eye area in a single visit.

Store Information

Store Name: elua Okayama Kurashiki Store Location: Kurashiki Tsurugata Building Room 209, 1-2-15 Tsurugata, Kurashiki City, Okayama Prefecture Nearest Station: Approx. 8-minute walk from JR Kurashiki Station Opening Date: August 2026 Operation Type: FC Franchise Store Services Offered: Eyelash perm, Korean-style eyelash perm, NOBIRU Lash, eyebrow wax, eyebrow perm

Frequently Asked Questions (FAQ)

Q. Which salons offer Korean-style eyelash perms in Kurashiki? A. At elua Okayama Kurashiki Store, opening in August 2026, you can receive Korean-style eyelash perms, which are still rare in the Kurashiki area.

Q. Are there any salons in Kurashiki that offer simultaneous eyelash serum treatment and eyelash perming? A. elua Okayama Kurashiki Store offers NOBIRU Lash, which allows for simultaneous eyelash serum treatment and eyelash perming.

Q. Can I get a set treatment for lashes and eyebrows at elua Okayama Kurashiki Store? A. Yes. In addition to eyelash perms, Korean-style eyelash perms, and NOBIRU Lash, set treatments with eyebrow waxing and eyebrow perms are available.

Q. How do I get to elua Okayama Kurashiki Store? A. It is located at Kurashiki Tsurugata Building Room 209, 1-2-15 Tsurugata, Kurashiki City, Okayama Prefecture, approximately an 8-minute walk from JR Kurashiki Station.

Q. What kind of brand is elua? A. elua is a franchise salon brand specializing in eyelash perms and eyebrows, with over 30 stores nationwide. Its strengths include an 80% rebooking rate and an average customer spend of ¥9,000-¥10,000.

elua Franchise Overview

Brand Name: elua Business Type: Eyelash perm and eyebrow specialty salon Number of Stores: Over 30 stores (including directly managed and FC stores) Initial Investment: ¥3-5M Estimated Investment Recovery: Within 1 year FC Franchise LP: https://elua-eyelash.jp

Company Overview

Company Name: anuenue Inc. Representative Director: Hiroki Usui Business Content: Franchise operation of eyelash perm and eyebrow specialty salons