Partnership

Eyelash Perm and Eyebrow Franchise 'elua' Partners with Dr. Online — Launches Aesthetic Telemedicine Across 30 Nationwide Stores, Establishing a Diversified Revenue Model for Salons

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 11:26 PM ・ Updated Jul 7, 2026 7:12 AM ・ 9 min read ・ Source: PR TIMES

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Eyelash Perm and Eyebrow Franchise 'elua' Partners with Dr. Online — Launches Aesthetic Telemedicine Across 30 Nationwide Stores, Establishing a Diversified Revenue Model for Salons — Image: PR TIMES

⚡ Key Points

The eyelash and eyebrow franchise 'elua' has partnered with Dr.
Online to launch aesthetic telemedicine services across 30 stores nationwide starting July 2026, enhancing customer experience and enabling franchise owners to generate 'hands-off revenue' beyond traditional treatments.

The eyelash and eyebrow franchise 'elua' has partnered with Dr. Online to launch aesthetic telemedicine services across 30 stores nationwide starting July 2026, enhancing customer experience and enabling franchise owners to generate 'hands-off revenue' beyond traditional treatments.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 3, 2026

The eyelash perm and eyebrow specialist franchise 'elua' has formed a business partnership with Dr. Online, a provider of online medical consultation services, and has begun introducing aesthetic telemedicine to 30 stores nationwide starting July 2026.

Targeting beauty-conscious customers visiting elua's eyelash and eyebrow salons, this collaboration delivers a seamless customer experience by integrating beauty treatments with aesthetic medical services, while also providing franchise owners with a new revenue stream through 'hands-off income'.

A New Customer Experience: Eyelash Perm Meets Aesthetic Medicine

elua is a beauty salon franchise specializing in eyelash perms, eyebrow styling, and eyebrow waxing. Known for achieving an 80% rebooking rate and an average ticket price of ¥9,000–10,000, the brand is now expanding its service offerings into aesthetic medicine through this partnership.

Key services introduced through this collaboration include:

- Princess Eye Eye Drops (Upneek Eye Drops) A prescription medication containing oxymetazoline, which acts on the Müller's muscle to naturally lift the upper eyelid, creating a wide-eyed effect. Effects appear within approximately 15 minutes of application and last for about 8 hours. When combined with eyelash perms, it maximizes the visual impact around the eyes.

- GLP-1 Medical Weight Loss (e.g., Rybelsus) - Skin-beautifying oral medications, hydroquinone, tretinoin - FAGA (Female Androgenetic Alopecia) treatment

All services are available via online consultations with Dr. Online, either during or after a salon visit.

A Salon Business Model Beyond Treatment Revenue

In the beauty salon industry, revenue has long been heavily dependent on staff treatment hours. To increase sales, salons must extend operating hours, often leading to a vicious cycle of increased staff workload, higher turnover, and rising recruitment costs.

With this partnership, elua will implement a seamless referral system for aesthetic medical services across all stores, leveraging customer touchpoints during and after treatments. This creates revenue independent of staff labor, enhancing business stability for franchise owners.

This model will be rolled out gradually to all elua franchise locations.

Frequently Asked Questions (FAQ)

- Can I receive online medical consultations at an eyelash perm salon? Yes. elua has introduced an online consultation pathway in collaboration with Dr. Online at 20 stores nationwide. Customers can book appointments via QR code during their visit.

- Can I get a prescription for Princess Eye Drops (Upneek) at an eyelash salon? Yes. Through its partnership with Dr. Online, elua enables customers to receive prescriptions for Upneek eye drops via online consultation during their salon visit.

- Can I use eyelash perms and Princess Eye Drops together? Yes. After shaping the eye area with an eyelash perm, using Upneek eye drops to support eyelid lift can maximize the overall impression of the eyes.

- Will I earn revenue from aesthetic medicine if I franchise elua? Yes. The revenue model from aesthetic telemedicine via this partnership will be rolled out to all elua franchise locations. Those interested in salon operations with additional revenue streams beyond treatments are encouraged to inquire.

- What are the initial investment and royalty fees for elua franchises? The initial investment is ¥3 million, with a fixed monthly royalty of ¥100,000 (waived for the first 3 months after opening). This model is designed for investors and entrepreneurs without requiring a cosmetology license.

elua Franchise Overview

- Brand name: elua (Elua) - Business type: Eyelash perm and eyebrow specialist salon - Number of locations: Approximately 30 stores (combined company-owned and franchise) - Royalty: Fixed monthly ¥100,000 (not tied to sales) - Initial investment: ¥3–5 million - Estimated monthly sales: ¥2–4 million - Estimated payback period: Within 1 year - Franchise inquiry LP: https://elua-eyelash.jp

Company Overview

- Company name: anuenue Inc. - Business: Operation of eyelash perm and eyebrow specialist salon franchise

FACT BOX

Source: PR TIMES
Category: Partnership

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase a partnership between "elua" (lash and brow franchise) and "Dr. Online" (online medical consultation service). The visuals highlight the introduction of online medical consultations to 30 "elua" locations to diversify salon revenue.

elua and Dr. Online announce their business partnership to introduce online medical consultations to 30 salons, establishing a diversified revenue model.
The partnership aims to create a new customer experience by seamlessly integrating beauty treatments with medical consultations, offering salons a revenue model independent of staff working hours.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 11:26 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:08 PM
AI structured & analyzed　Jul 7, 2026 7:12 AM
Desk-reviewed & published　Jul 3, 2026 11:26 PM

FAQ

Can I receive aesthetic telemedicine at elua?

Yes. Aesthetic telemedicine via Dr. Online is available at all elua franchise locations nationwide.

What is Princess Eye Eye Drops?

Also known as Upneek eye drops, it lifts the upper eyelid for a wider-eyed look, enhancing results when combined with eyelash perms.

Is a cosmetology license required to franchise elua?

No. No license is needed; investors and entrepreneurs can operate as owners.

Cite this article — HOW TO CITE

Washin AI News Desk“Eyelash Perm and Eyebrow Franchise 'elua' Partners with Dr. Online — Launches Aesthetic Telemedicine Across 30 Nationwide Stores, Establishing a Diversified Revenue Model for Salons”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEanuenue/en/news/2026-07-03-%E3%81%BE%E3%81%A4%E3%81%92%E3%83%91%E3%83%BC%E3%83%9E%E3%81%A8%E7%9C%89%E6%AF%9B%E5%B0%82%E9%96%80%E3%83%95%E3%83%A9%E3%83%B3%E3%83%81%E3%83%A3%E3%82%A4%E3%82%BA-elua-dr-%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E6%A5%AD%E5%8B%99%E6%8F%90%E6%90%BA-%E5%85%A8%E5%9B%BD

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