Bringing Japan's Finest Goods to Europe: Cross-Border E-Commerce Mall 'Mikan' Officially Launched
Key facts
- Bringing Japan's Finest Goods to Europe: Cross-Border E-Commerce Mall 'Mikan' Officially Launched
- Amesankoh Co., Ltd. officially launched 'Mikan,' a cross-border e-commerce platform connecting Japanese premium products and cultural heritage with European consumers, on June 1, 2026. The company is now inviting Japanese businesses to join as sellers.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Amesankoh Co., Ltd. officially launched 'Mikan,' a cross-border e-commerce platform connecting Japanese premium products and cultural heritage with European consumers, on June 1, 2026. The company is now inviting Japanese businesses to join as sellers.
- Citation
- Bringing Japan's Finest Goods to Europe: Cross-Border E-Commerce Mall 'Mikan' Officially Launched (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Amesankoh Co., Ltd. officially launched 'Mikan,' a cross-border e-commerce platform connecting Japanese premium products and cultural heritage with European consumers, on June 1, 2026. The company is now inviting Japanese businesses to join as sellers.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 18:00
- 🔍 Collected: June 13, 2026 at 00:47 (6h 47m after Published)
- 🤖 AI Analyzed: June 13, 2026 at 10:00 (9h 13m after Collected)
Amesankoh Co., Ltd. (Headquarters: Japan; CEO: Keishi Oomura) officially launched 'Mikan,' a cross-border e-commerce mall dedicated to delivering Japan's finest regional products and cultural heritage to Europe, on June 1, 2026.
Mikan is a cross-border e-commerce platform designed to introduce and sell high-quality Japanese goods, regional brands, and traditional crafts to European consumers under the concept of 'Bringing Japan's Finest Goods to Europe.'
With this official launch, Mikan has begun recruiting Japanese businesses and entrepreneurs aiming to expand their sales channels into the European market.
About Mikan
Mikan is a cross-border e-commerce mall established to deliver Japan's exceptional products and cultural heritage to Europe.
Currently, the platform features products such as chopsticks, crafts, lifestyle goods, and confectionery, with plans to expand its lineup to include matcha, Japanese tea, gold-leaf products, and regional specialties.
The name 'Mikan' is derived from the Japanese word 'Mikan' (未完), meaning 'unfinished,' symbolizing the company's aspiration to continuously grow and serve as a bridge between Japan and Europe.
Background of Service Launch
Japan possesses world-class products and cultural assets. However, for many small and medium-sized enterprises and regional businesses, expanding overseas remains a significant challenge.
Entering overseas markets typically requires substantial investment—EC website development alone can cost between 500,000 and 3,000,000 yen. Additional expenses include product photography, translation, international advertising, logistics setup, customer support, and market research. Participating in overseas trade shows may also cost 500,000 to 3,000,000 yen per event.
As a result, many companies possess products with international appeal but lack the resources or clarity on how to begin their overseas expansion.
Meanwhile, interest in Japanese products and culture continues to grow across Europe, yet numerous unique and high-quality Japanese goods remain undiscovered.
Amesankoh recognized an opportunity:
'Instead of each company independently investing heavily to build overseas sales infrastructure, wouldn’t it be better to create a shared platform that aggregates Japan’s finest products, enabling more businesses to enter international markets?'
Mikan aims to bridge this gap by offering end-to-end support—from product discovery in Japan to international marketing and sales support—bringing Japan’s charm to a broader European audience.
Key Features of Mikan
1. Delivering Stories, Not Just Products
Mikan’s greatest strength lies in sharing not only the product but also the story behind it.
Each product has a dedicated landing page (LP) that thoughtfully presents:
- The producer’s or artisan’s vision
- The background of product development
- Regional history and culture
- Craftsmanship and production details
- The values embedded in the product
We believe that the story behind a product—its origins and the people who made it—is a core part of Japan’s appeal.
2. Dual-Hub Operation Connecting Japan and Europe
To effectively bridge Japan and Europe, Mikan operates from two strategic hubs: Japan and Germany.
In Japan, the team focuses on discovering exceptional products and collaborating with producers. In Europe, the team conducts market research, develops distribution channels, and executes marketing campaigns.
This dual presence enables Mikan to deliver products with local market insight and cultural relevance.
3. Curated Selection of Premium Products
Mikan does not aim to maximize product volume.
Instead, it prioritizes quality, unique storytelling, cultural value, and the producer’s passion, carefully curating only the most exceptional items for listing.
4. One-Stop Support for International Expansion
Mikan provides comprehensive support for businesses interested in overseas expansion but unsure where to start.
The platform aims to create an accessible environment where more Japanese businesses can confidently enter the European market.
Call for Seller Applications
Mikan is currently inviting businesses and entrepreneurs seeking to expand into Europe.
We particularly welcome products in the following categories:
- Matcha and Japanese tea
- Food and beverages
- Traditional crafts
- Regional specialties
- Lifestyle goods and daily essentials
- Gift items
- Any other products that uniquely represent Japan
Businesses without prior international experience are also encouraged to apply.
Executive Comments
Keishi Oomura, CEO, Amesankoh Co., Ltd. (Japan Representative)
'I believe Japan has countless outstanding products that remain unknown to the world. Through conversations with entrepreneurs nationwide, I’ve often heard that despite possessing high quality and unique technologies, many struggle with 'not knowing how to reach overseas markets' or find the barriers too high to overcome. At the same time, there is growing interest in Japanese culture and products abroad. With Mikan, we aim to bridge this gap. What we want to deliver is not just products, but also the passion of the makers, the local culture, and the history behind them. We hope Mikan becomes a bridge between Japan and Europe, helping more people discover Japan’s charm.'
Shinzou Hata, Director, Amesankoh Co., Ltd. (Europe Representative)
'Having traveled to over 40 countries, I’ve come to deeply appreciate Japan’s unique appeal from an international perspective. With Mikan, we aim not only to introduce Japan’s finest goods to European audiences but also to share the cultural heritage, history, and passion of the makers behind them. We hope to serve as a bridge connecting European consumers with Japanese producers, growing the service together with all stakeholders.'
Company Overview
Company Name
Amesankoh Co., Ltd.
Business Activities
- Management and business development consulting
- Japan-Europe business support
- Cross-border e-commerce
- Overseas market expansion support
Corporate Website
https://www.amesankoh.co.jp
Mikan Official Website
https://mikan-ec.com
Mikan Official Instagram
https://www.instagram.com/mikan_jp_mall
Mikan shares not only products but also the stories of producers, the charm of Japanese culture, and the values embedded in each item.
Contact
Amesankoh Co., Ltd.
Email: contact@amesankoh.co.jp
For inquiries regarding seller applications, media coverage, or partnership opportunities, please feel free to contact us.
Mikan is a cross-border e-commerce platform designed to introduce and sell high-quality Japanese goods, regional brands, and traditional crafts to European consumers under the concept of 'Bringing Japan's Finest Goods to Europe.'
With this official launch, Mikan has begun recruiting Japanese businesses and entrepreneurs aiming to expand their sales channels into the European market.
About Mikan
Mikan is a cross-border e-commerce mall established to deliver Japan's exceptional products and cultural heritage to Europe.
Currently, the platform features products such as chopsticks, crafts, lifestyle goods, and confectionery, with plans to expand its lineup to include matcha, Japanese tea, gold-leaf products, and regional specialties.
The name 'Mikan' is derived from the Japanese word 'Mikan' (未完), meaning 'unfinished,' symbolizing the company's aspiration to continuously grow and serve as a bridge between Japan and Europe.
Background of Service Launch
Japan possesses world-class products and cultural assets. However, for many small and medium-sized enterprises and regional businesses, expanding overseas remains a significant challenge.
Entering overseas markets typically requires substantial investment—EC website development alone can cost between 500,000 and 3,000,000 yen. Additional expenses include product photography, translation, international advertising, logistics setup, customer support, and market research. Participating in overseas trade shows may also cost 500,000 to 3,000,000 yen per event.
As a result, many companies possess products with international appeal but lack the resources or clarity on how to begin their overseas expansion.
Meanwhile, interest in Japanese products and culture continues to grow across Europe, yet numerous unique and high-quality Japanese goods remain undiscovered.
Amesankoh recognized an opportunity:
'Instead of each company independently investing heavily to build overseas sales infrastructure, wouldn’t it be better to create a shared platform that aggregates Japan’s finest products, enabling more businesses to enter international markets?'
Mikan aims to bridge this gap by offering end-to-end support—from product discovery in Japan to international marketing and sales support—bringing Japan’s charm to a broader European audience.
Key Features of Mikan
1. Delivering Stories, Not Just Products
Mikan’s greatest strength lies in sharing not only the product but also the story behind it.
Each product has a dedicated landing page (LP) that thoughtfully presents:
- The producer’s or artisan’s vision
- The background of product development
- Regional history and culture
- Craftsmanship and production details
- The values embedded in the product
We believe that the story behind a product—its origins and the people who made it—is a core part of Japan’s appeal.
2. Dual-Hub Operation Connecting Japan and Europe
To effectively bridge Japan and Europe, Mikan operates from two strategic hubs: Japan and Germany.
In Japan, the team focuses on discovering exceptional products and collaborating with producers. In Europe, the team conducts market research, develops distribution channels, and executes marketing campaigns.
This dual presence enables Mikan to deliver products with local market insight and cultural relevance.
3. Curated Selection of Premium Products
Mikan does not aim to maximize product volume.
Instead, it prioritizes quality, unique storytelling, cultural value, and the producer’s passion, carefully curating only the most exceptional items for listing.
4. One-Stop Support for International Expansion
Mikan provides comprehensive support for businesses interested in overseas expansion but unsure where to start.
The platform aims to create an accessible environment where more Japanese businesses can confidently enter the European market.
Call for Seller Applications
Mikan is currently inviting businesses and entrepreneurs seeking to expand into Europe.
We particularly welcome products in the following categories:
- Matcha and Japanese tea
- Food and beverages
- Traditional crafts
- Regional specialties
- Lifestyle goods and daily essentials
- Gift items
- Any other products that uniquely represent Japan
Businesses without prior international experience are also encouraged to apply.
Executive Comments
Keishi Oomura, CEO, Amesankoh Co., Ltd. (Japan Representative)
'I believe Japan has countless outstanding products that remain unknown to the world. Through conversations with entrepreneurs nationwide, I’ve often heard that despite possessing high quality and unique technologies, many struggle with 'not knowing how to reach overseas markets' or find the barriers too high to overcome. At the same time, there is growing interest in Japanese culture and products abroad. With Mikan, we aim to bridge this gap. What we want to deliver is not just products, but also the passion of the makers, the local culture, and the history behind them. We hope Mikan becomes a bridge between Japan and Europe, helping more people discover Japan’s charm.'
Shinzou Hata, Director, Amesankoh Co., Ltd. (Europe Representative)
'Having traveled to over 40 countries, I’ve come to deeply appreciate Japan’s unique appeal from an international perspective. With Mikan, we aim not only to introduce Japan’s finest goods to European audiences but also to share the cultural heritage, history, and passion of the makers behind them. We hope to serve as a bridge connecting European consumers with Japanese producers, growing the service together with all stakeholders.'
Company Overview
Company Name
Amesankoh Co., Ltd.
Business Activities
- Management and business development consulting
- Japan-Europe business support
- Cross-border e-commerce
- Overseas market expansion support
Corporate Website
https://www.amesankoh.co.jp
Mikan Official Website
https://mikan-ec.com
Mikan Official Instagram
https://www.instagram.com/mikan_jp_mall
Mikan shares not only products but also the stories of producers, the charm of Japanese culture, and the values embedded in each item.
Contact
Amesankoh Co., Ltd.
Email: contact@amesankoh.co.jp
For inquiries regarding seller applications, media coverage, or partnership opportunities, please feel free to contact us.
FAQ
Which types of businesses can apply to sell on Mikan?
Businesses offering matcha, Japanese tea, crafts, regional specialties, and other uniquely Japanese products are welcome. Prior international experience is not required.
Where are Mikan’s operational hubs located?
Mikan operates from dual hubs in Japan and Germany to ensure local market insight and efficient operations.
What are the costs associated with selling on Mikan?
Cost structures are discussed individually, including setup fees and commission rates, with flexible options available.