AMATERAS Announces Two New Brands: 'MAISON AMATERAS' and 'WABI'
Key facts
- AMATERAS Announces Two New Brands: 'MAISON AMATERAS' and 'WABI'
- After 8 years, AMATERAS is launching two new brands, MAISON AMATERAS and WABI, to reinterpret Japanese aesthetics for the modern global lifestyle.
- Source: PR Times
- Date: May 28, 2026
Direct answer
After 8 years, AMATERAS is launching two new brands, MAISON AMATERAS and WABI, to reinterpret Japanese aesthetics for the modern global lifestyle.
- Citation
- AMATERAS Announces Two New Brands: 'MAISON AMATERAS' and 'WABI' (May 28, 2026), PR Times
- Source
- PR Times
- Date
- May 28, 2026
After 8 years, AMATERAS is launching two new brands, MAISON AMATERAS and WABI, to reinterpret Japanese aesthetics for the modern global lifestyle.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 13:53
- 🔍 Collected: June 1, 2026 at 01:51 (83h 58m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 01:53 (1 min after Collected)
AMATERAS, which has focused on nightwear and lifestyle wear, has supported the daily lives of many women. Now, after 8 years, the company is launching two distinct brands to deepen the integration of Japanese aesthetics and spirituality into modern lifestyles for a global audience. MAISON AMATERAS is a lifestyle brand and select shop proposing 'Modern Japanese Luxury' by reinterpreting Japanese craftsmanship. It will also launch the 'In Craft Project' to preserve traditional crafts. WABI is a wellness wear brand that incorporates the virtues of Wabi-Sabi and Zen into daily life, focusing on self-reflection and inner balance. MAISON AMATERAS will launch on May 28, 2026, and WABI on June 4, 2026.
FAQ
What is the global strategy for AMATERAS?
The company aims to translate and promote Japanese aesthetics and lifestyle to international markets through its new brands.
What are the key facts in this article?
After 8 years, AMATERAS is launching two new brands, MAISON AMATERAS and WABI, to reinterpret Japanese aesthetics for the modern global lifestyle.
What is the direct answer?
After 8 years, AMATERAS is launching two new brands, MAISON AMATERAS and WABI, to reinterpret Japanese aesthetics for the modern global lifestyle.