JR East, Sumitomo Mitsui Card, and AMANE to Speak: 'The Potential of Data Business Born from the Combination of Mobility and Purchase Data'

【Speakers】

・Mr. Masahiro Ohashi, Deputy Manager, Data Marketing Unit, Strategy & Platform Department, Marketing Division, East Japan Railway Company

・Mr. Masatoshi Ishizuka, Head of Transit Division & Head of Transit Business Planning Department, Sumitomo Mitsui Card Co., Ltd.

・Ms. Setsuna Saito, Director, AMANE Co., Ltd.

■Event Overview

[Date and Time] Date and Time: Wednesday, May 13, 2026, 14:00 - 16:50

(Networking with speakers and participants will be held only for those attending the venue at the end.)

[Venue] Akasaka Plusta, 1F Akasaka Life Next Distribution Studio, 5-1-33 Akasaka, Minato-ku, Tokyo

　　　　　 https://www.daiwalifenext.co.jp/company/office/dln_honsya.html

[Capacity] 30 participants at the venue, 100 participants via web streaming (first-come, first-served basis)

[Organizer] AMANE Co., Ltd.

[Sponsor] LIGARE (Jidosha Shimbunsha Co., Ltd.)

[Special Cooperation] Daiwa Life Next Co., Ltd. (Venue provider)

About Akasaka Plusta, the seminar venue:

https://www.daiwalifenext.co.jp/miraikachiken/akasaka_plusta/index.html

*【Click here for more details on the event】

https://amane.ltd/news/seminar20260513/

【Lecture Content】

'The Potential of Data Business Born from the Combination of Mobility and Purchase Data'

Recently, 'data business,' which provides marketing analysis services and customer acquisition services by utilizing self-owned mobility x purchase data, has been expanding. Beyond their own data, companies are combining it with public statistical data and providing analysis results tailored to various customer needs.

In this seminar, East Japan Railway Company and Sumitomo Mitsui Card Co., Ltd., who are pioneers in these efforts, will speak. They will discuss the results created by their analysis services in corporate marketing and urban development, and the future potential for expansion as data business.

East Japan Railway Company sells 'Eki Karte,' an analysis report for approximately 600 stations that combines Suica data and public statistical data. This report is utilized for local government town planning, new store openings in commercial facilities, and consideration of tourism promotions.

Sumitomo Mitsui Card Co., Ltd. provides 'Custella,' a data analysis support service that collects and visualizes customer attribute data and purchase history data held by Sumitomo Mitsui Card Co., Ltd. from various perspectives to support corporate marketing. In particular, they also offer 'Custella Transit,' a dashboard service that allows analysis combining 'mobility data' from touch payment boarding services (commonly known as 'credit card boarding') using credit cards, debit cards, etc., on public transportation nationwide (buses, railways, etc.) with 'purchase data.'

AMANE conducts potential analysis of towns and railway lines by combining open data and human flow data, and will introduce analysis examples. They also develop data infrastructure/dashboards to process/visualize various corporate data, and data processing/analysis tools utilizing statistical data, and will introduce development examples.

■Program

*Subject to change due to circumstances.

13:30 Registration begins

14:00 Greetings and overview of the project (10 minutes)

Ms. Setsuna Saito, Director, AMANE Co., Ltd.

14:10 Lecture (25 minutes)

　　　 'Towards Solving Regional Issues - Practical Application of Human Flow Visualization Using Suica Data'

　　　 Mr. Masahiro Ohashi, East Japan Railway Company

14:35 Lecture (25 minutes)

　　　 'To be determined'

　　　 Mr. Masatoshi Ishizuka, Sumitomo Mitsui Card Co., Ltd.

15:00 Lecture (25 minutes)

　　　 'To be determined'

　　　 Ms. Setsuna Saito, AMANE Co., Ltd.

15:25 Break (10 minutes)

15:35 Panel Discussion (40 minutes)

　　　 Above speakers / Moderator: Ms. Setsuna Saito, AMANE Co., Ltd.

16:15 Closing remarks (5 minutes)

16:20 Closing, Networking (30 minutes)

*【Click here for more details on the event】

https://amane.ltd/news/seminar20260513/