JR East, Sumitomo Mitsui Card, and AMANE to Speak at "Potential of Data Business Created by Combining Movement and Purchasing Data" Seminar
AMANE will host a seminar on May 13, 2026, featuring JR East and Sumitomo Mitsui Card. The event will explore data business opportunities created by combining transit data and purchasing data for marketing and urban development.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 22:30
- 🔍 Collected: April 24, 2026 at 14:01
- 🤖 AI Analyzed: April 25, 2026 at 01:05 (11h 3m after Collected)
[Speakers]
- Mr. Masahiro Ohashi, Deputy Manager, Data Marketing Unit, Strategy & Platform Department, Marketing Headquarters, East Japan Railway Company (JR East)
- Mr. Masatoshi Ishizuka, General Manager of Transit Division & General Manager of Transit Business Planning Department, Sumitomo Mitsui Card Co., Ltd.
- Setsuna Saito, Board Member, AMANE Inc.
■ Event Overview
[Date and Time] Wednesday, May 13, 2026, 14:00 - 16:50
(A networking session between speakers and attendees will be held at the end for venue participants only.)
[Venue] Akasaka Plusta, 1F Broadcasting Studio, Akasaka Life Next, 5-1-33 Akasaka, Minato-ku, Tokyo
https://www.daiwalifenext.co.jp/company/office/dln_honsya.html
[Capacity] 30 in-person attendees, 100 web streaming attendees (first-come, first-served)
[Organizer] AMANE Inc.
[Sponsor] LIGARE (Automobile Newspaper Co., Ltd.)
[Special Cooperation] Daiwa LifeNext Co., Ltd. (Venue provision)
About the seminar venue, Akasaka Plusta:
https://www.daiwalifenext.co.jp/miraikachiken/akasaka_plusta/index.html
* [For detailed information on the event, click here]
https://amane.ltd/news/seminar20260513/
[Lecture Details]
"The Potential of Data Business Created by Combining Movement and Purchasing Data"
Recently, 'data business', which utilizes internally held movement and purchasing data to provide analysis services for marketing and customer attraction services, has been expanding. Companies are combining not only their own data but also public statistical data to provide analysis results tailored to various customer needs.
In this seminar, we have invited pioneering companies East Japan Railway Company and Sumitomo Mitsui Card Co., Ltd. to speak about the results their analysis services are creating in the fields of corporate marketing and urban development, as well as the future deployment potential of the data business.
East Japan Railway Company sells 'Eki Karte' (Station Medical Chart), an analysis report covering about 600 stations that combines Suica data with public statistical data. It is utilized for urban development planning by local governments, considering new store openings for commercial facilities, and planning tourism promotions.
Sumitomo Mitsui Card Co., Ltd. provides 'Custella', a data analysis support service that aggregates and visualizes customer attribute data and purchasing history data held by the company from various angles to support corporate marketing. In particular, they also offer 'Custella Transit', a dashboard service that enables analysis combining 'movement data' and 'purchasing data' by introducing touch payment transit services (commonly known as 'credit card riding') using credit and debit cards on public transportation such as buses and railways nationwide.
AMANE conducts potential analysis of cities and railway lines by combining open data and human flow data, and will introduce analysis case studies. In addition, we develop data platforms/dashboards to process and visualize various corporate data, as well as data processing/analysis tools utilizing statistical data, and will introduce development case studies.
■ Program
* Subject to change due to circumstances.
13:30 Registration begins
14:00 Greetings and Explanation of Project Overview (10 minutes)
Setsuna Saito, Board Member, AMANE Inc.
14:10 Lecture (25 minutes)
"Towards Solving Regional Issues: Practice of Human Flow Visualization Utilizing Suica Data"
Mr. Masahiro Ohashi, East Japan Railway Company
14:35 Lecture (25 minutes)
"TBA (To be announced)"
Mr. Masatoshi Ishizuka, Sumitomo Mitsui Card Co., Ltd.
15:00 Lecture (25 minutes)
"TBA"
Setsuna Saito, AMANE Inc.
15:25 Break (10 minutes)
15:35 Panel Discussion (40 minutes)
The above speakers / Moderator: Setsuna Saito, AMANE Inc.
16:15 Closing Remarks (5 minutes)
16:20 Closing, Networking (30 minutes)
* [For detailed information on the event, click here]
https://amane.ltd/news/seminar20260513/
- Mr. Masahiro Ohashi, Deputy Manager, Data Marketing Unit, Strategy & Platform Department, Marketing Headquarters, East Japan Railway Company (JR East)
- Mr. Masatoshi Ishizuka, General Manager of Transit Division & General Manager of Transit Business Planning Department, Sumitomo Mitsui Card Co., Ltd.
- Setsuna Saito, Board Member, AMANE Inc.
■ Event Overview
[Date and Time] Wednesday, May 13, 2026, 14:00 - 16:50
(A networking session between speakers and attendees will be held at the end for venue participants only.)
[Venue] Akasaka Plusta, 1F Broadcasting Studio, Akasaka Life Next, 5-1-33 Akasaka, Minato-ku, Tokyo
https://www.daiwalifenext.co.jp/company/office/dln_honsya.html
[Capacity] 30 in-person attendees, 100 web streaming attendees (first-come, first-served)
[Organizer] AMANE Inc.
[Sponsor] LIGARE (Automobile Newspaper Co., Ltd.)
[Special Cooperation] Daiwa LifeNext Co., Ltd. (Venue provision)
About the seminar venue, Akasaka Plusta:
https://www.daiwalifenext.co.jp/miraikachiken/akasaka_plusta/index.html
* [For detailed information on the event, click here]
https://amane.ltd/news/seminar20260513/
[Lecture Details]
"The Potential of Data Business Created by Combining Movement and Purchasing Data"
Recently, 'data business', which utilizes internally held movement and purchasing data to provide analysis services for marketing and customer attraction services, has been expanding. Companies are combining not only their own data but also public statistical data to provide analysis results tailored to various customer needs.
In this seminar, we have invited pioneering companies East Japan Railway Company and Sumitomo Mitsui Card Co., Ltd. to speak about the results their analysis services are creating in the fields of corporate marketing and urban development, as well as the future deployment potential of the data business.
East Japan Railway Company sells 'Eki Karte' (Station Medical Chart), an analysis report covering about 600 stations that combines Suica data with public statistical data. It is utilized for urban development planning by local governments, considering new store openings for commercial facilities, and planning tourism promotions.
Sumitomo Mitsui Card Co., Ltd. provides 'Custella', a data analysis support service that aggregates and visualizes customer attribute data and purchasing history data held by the company from various angles to support corporate marketing. In particular, they also offer 'Custella Transit', a dashboard service that enables analysis combining 'movement data' and 'purchasing data' by introducing touch payment transit services (commonly known as 'credit card riding') using credit and debit cards on public transportation such as buses and railways nationwide.
AMANE conducts potential analysis of cities and railway lines by combining open data and human flow data, and will introduce analysis case studies. In addition, we develop data platforms/dashboards to process and visualize various corporate data, as well as data processing/analysis tools utilizing statistical data, and will introduce development case studies.
■ Program
* Subject to change due to circumstances.
13:30 Registration begins
14:00 Greetings and Explanation of Project Overview (10 minutes)
Setsuna Saito, Board Member, AMANE Inc.
14:10 Lecture (25 minutes)
"Towards Solving Regional Issues: Practice of Human Flow Visualization Utilizing Suica Data"
Mr. Masahiro Ohashi, East Japan Railway Company
14:35 Lecture (25 minutes)
"TBA (To be announced)"
Mr. Masatoshi Ishizuka, Sumitomo Mitsui Card Co., Ltd.
15:00 Lecture (25 minutes)
"TBA"
Setsuna Saito, AMANE Inc.
15:25 Break (10 minutes)
15:35 Panel Discussion (40 minutes)
The above speakers / Moderator: Setsuna Saito, AMANE Inc.
16:15 Closing Remarks (5 minutes)
16:20 Closing, Networking (30 minutes)
* [For detailed information on the event, click here]
https://amane.ltd/news/seminar20260513/