Launch of LTV Maximization Marketing Program Utilizing Reward-Earning Smart Scale 'RakuFit'
A health-tech company has launched a B2B marketing program that uses the 'RakuFit' scale, AI, and point rewards to maximize customer LTV.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 13:00
- 🔍 Collected: April 13, 2026 at 13:31 (31 min after Published)
- 🤖 AI Analyzed: April 19, 2026 at 21:08 (151h 36m after Collected)
We are a health-tech company that provides a 'system to make healthy behaviors continue' rather than 'improving health'. By integrating incentive design and AI with body composition data at its core, we realize continuation that does not rely on willpower or effort. We approach the 'problem of non-continuation', which conventional healthcare could not solve, from behavioral design.