No. 1 Selling Food Waste Disposer "loofen" Begins TV Commercial Broadcast on TV Tokyo's "Yuka's Sunday Cooking"

loofen, a household food waste disposer developed by ALPACA Inc. (Setagaya-ku, Tokyo, CEO: Hiroki Konno), will begin airing TV commercials on the cooking variety program "Yuka's Sunday Cooking," broadcast on TV Tokyo's 6-station network, starting Sunday, July 5, 2026.

It's the season for food waste problems like rot, bad odors, and fruit flies. Make not only your cooking time enjoyable but also your post-cooking cleanup and food waste disposal comfortable. "Food Waste Drying" is a new solution to household food waste problems that can be done right at home.

Broadcast Overview

"Yuka's Sunday Cooking" is a cooking variety program that offers recipe ideas for busy housewives to cook delicious meals quickly. In this program that conveys the joy and ease of cooking, loofen will air commercials as a home appliance that supports the unavoidable daily chore of "food waste disposal after cooking."

Program Title

Yuka's Sunday Cooking

Broadcast Date and Time

Every Sunday 10:30 AM - 11:00 AM

Cast

Yuka Asuka Inagaki (Cooking Researcher) The Touch

Broadcaster

TV Tokyo 6-station network (TV Tokyo, TV Osaka, TV Aichi, TV Hokkaido, TV Setouchi, TVQ Kyushu) + TVer streaming

Program Homepage

https://www.tv-tokyo.co.jp/sundaycooking/

TVer Streaming

https://tver.jp/series/srmxl8qs32

CM Broadcast Start Date

Sunday, July 5, 2026

Why is Food Waste Disposal Gaining Attention Now? - Three Reasons

Food waste accounts for 30-40% of household garbage. The smell is a concern every time you throw it away, and in the summer, you also have to deal with rot and fruit flies. In addition to these daily discomforts, food waste is associated with three social issues.

1 Reduction of Household Garbage

Food waste accounts for 30-40% of household garbage. Reducing daily food waste directly leads to a reduction in the amount of garbage bags used and the frequency of garbage disposal, contributing to the reduction of household garbage.

2 Expansion of Paid Garbage Disposal

Paid garbage disposal is being introduced in many municipalities nationwide, and discussions are intensifying in Tokyo's 23 wards. It costs money to dispose of garbage.

3 Decarbonization and CO2 Reduction

Food waste contains a lot of moisture, requiring a significant amount of energy for incineration. Drying and reducing food waste at home reduces the environmental impact of waste disposal and contributes to CO2 emission reduction.

Because these three issues overlap, household food waste disposers are eligible for subsidy programs in approximately 60% of municipalities nationwide. loofen is not only a subsidized product in various municipalities across the country but also cooperates with waste reduction projects in several municipalities.

loofen's Proposed New Food Waste Disposal Habit

Water draining, odor-proof bags, freezing... food waste countermeasures can easily become a long list of tasks. Even if you think you need to reduce food waste, it's difficult to add more effort and ingenuity to your busy daily life, and it's hard to keep up.

loofen is a household food waste disposer that dries food waste to a crisp, reducing odors, insects, weight, the burden of disposal, and processing effort. It's as simple as putting in the food waste and pressing the power button, making it easy to use every day without strain.

Significant Reduction in Garbage Volume

By drying food waste, which contains a lot of moisture, the weight is reduced by approximately 77%. You can easily reduce the weight when taking out the trash and the number of garbage bags used.

Odor and Fruit Fly Countermeasures

By drying food waste, it suppresses odors caused by decomposition and the generation of fruit flies, reducing unpleasantness around the kitchen and trash can.

Design That Blends into Daily Life

With its compact size and front-opening door, it's easy to place in the kitchen, and its high design quality, which can also serve as interior decor, naturally blends into your daily routine, allowing for effortless food waste disposal.

Sustainable Without Strain

One-touch operation for drying, deodorizing, and sterilizing. You can add more food waste and dispose of it freely at your convenience, making it usable like a regular trash can, so you can continue using it without forcing yourself.

No. 1 for 2 Consecutive Years

Achieved "No. 1 Sales" and "No. 1 Unit Sales" for two consecutive years, 2024 and 2025, in the Japanese household food waste disposer market*

*Market research for household food waste disposers in the fiscal year ending February 2026. Research Organization: Japan Marketing Research Organization. Research Period: January 6, 2026 - February 10, 2026. Research Method: Individual interviews with 6 major companies (our company's research). Notes: Actual results as of February 2026 / Does not guarantee effects, efficacy, or superiority. / Second consecutive year following the survey for the fiscal year ending February 2025 (conducted January 24 - February 22, 2025).

Food waste is a theme related to household comfort, as well as waste disposal costs, paid garbage disposal, and CO2 emissions during incineration, involving households, municipalities, and the environment. loofen offers a new option to start solving these issues from the household level through daily food waste disposal.