Hida Beef Yakiniku Fushimiya Honten Opens Today, April 28 (Tuesday), in Front of Nagoya Station – Offering Premium Hida Beef at Better Value than Local Areas, Achieved Through Whole Animal Purchase & In-house Processing
AJ Dream Create Co., Ltd. opened "Hida Beef Yakiniku Fushimiya Honten" in front of Nagoya Station today, April 28. By purchasing whole Hida cattle and processing in-house, they offer premium Hida beef at a better value than in its home region. The restaurant also actively targets international tourists.
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- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
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AJ Dream Create Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Masami Hasukawa) will open "Hida Beef Yakiniku Fushimiya Honten" in front of Nagoya Station on Tuesday, April 28, 2026. This new restaurant will feature whole Hida cattle purchased and expertly hand-cut by skilled artisans, ensuring minimal waste and offering a wide variety of cuts. To commemorate the opening, special campaigns will be held to allow customers to enjoy Hida beef at a great value.
"Hida Beef Yakiniku Fushimiya Honten" is located in an exceptionally accessible area, the closest to Nagoya Station among all stores previously operated by the company. Here, we offer "Hida Beef," which has been crowned the best in Japan, at approximately 10-20% better value than in its home region of Hida Takayama. The reason lies in our "whole animal purchase" and "in-house central kitchen" system. By purchasing entire cattle, expensive cuts can be sourced at lower costs, and parts not suitable for yakiniku are utilized in affiliated meat bars for hamburgers, reducing food loss. Furthermore, direct delivery from our in-house kitchen in Aichi Prefecture to the store eliminates intermediate margins, enabling us to offer top-grade Wagyu as an everyday luxury.
Store Outline
* Store Name: Hida Beef Yakiniku Fushimiya Honten
* Address: B1F, Sakura-dori Toyota Building, 4-5-28 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
* Seating: 60 seats (6 semi-private rooms)
* Store Area: 37.4 tsubo (approx. 123.6 sqm)
* Opening: Tuesday, April 28, 2026
[Grand Opening Special Campaign] Providing "Delicious" and "Fun" with Customer Participation!
Campaign ①: Limited to 5 times a day! Challenge the Artisan's Skill "Hida Beef Just Right Challenge"
Customers become "meat artisans" and cut exactly "100g" of Hida beef rump steak from a block by eye. Price: ¥3,000 (tax included)
* Perfect Match Prize: If you succeed in cutting exactly 100g, the cut meat will be presented for free.
* Near Miss Prize: If within ±5g error, the meat will be offered at half price.
* Challenge Failed: Offered at regular price (¥30 per gram).
Campaign ②: A gamble for rare cuts, worth more than the price! "Hida Beef Capsule Lottery"
Customers can try a tabletop capsule toy. Inside the capsules are lottery tickets with Hida beef cut names. For the price of jyo-karubi (premium short rib) (¥2,000), lucky customers can enjoy rare cuts at a great value. Price: ¥2,000 (tax included)
[Lottery Contents (Example) *Subject to change based on stock]
Flank ¥2,000, Short Plate ¥2,000, Chuck Roll ¥2,500, Hanging Tender ¥2,500, Rump ¥2,000, Ichibo ¥2,500, Misuji ¥3,000, Zabuton ¥3,500, Filet ¥3,800, etc.
Inbound Response and Business Outlook
At our existing stores (Maezawagyuya Fushimiya, Fushimiya Hida Beef Bettei), we began full-scale inbound measures from 2023, including multilingual mobile order systems, complete multilingual menu books, and stationing employees and part-timers who speak English, Chinese, and Korean. As a result, the ratio of foreign customers currently reaches approximately 70% (mainly from Korea, China, other Asian countries, and Western countries). Sales have also shown strong continuous growth, with 185% year-on-year in '24, 122% year-on-year in '25, and 136% as of March '26, thanks to the success of inbound initiatives.
"Hida Beef Yakiniku Fushimiya Honten" will also implement the same multilingual support as existing stores. To ensure foreign customers feel comfortable approaching staff, each staff member will wear a badge indicating the languages they can speak, visualizing the communication system. Utilizing its location near Nagoya Station, the store aims to be loved by both domestic and international customers.
Store Outline
* Store Name: Hida Beef Yakiniku Fushimiya Honten
* Address: B1F, Sakura-dori Toyota Building, 4-5-28 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
* Phone Number: 050-5869-0685
* Business Hours: Dinner | 17:00-22:00 (L.O. 21:30), Lunch | 11:30-14:30 (L.O. 14:00) *From June 1st
* Seating: 60 seats (6 semi-private rooms)
* Store Area: 37.4 tsubo (approx. 123.6 sqm)
* Opening: Tuesday, April 28, 2026
Company Profile
* Company Name: AJ Dream Create Co., Ltd.
* Address: 2F, Annex of Ark Shirakawa Park Building, 2-2-21 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
* Representative: Representative Director Masami Hasukawa
* Business: Restaurant business
* Established: September 2001
* Number of Stores: 48 stores
* Website: https://www.aj-dream.com/
"Hida Beef Yakiniku Fushimiya Honten" is located in an exceptionally accessible area, the closest to Nagoya Station among all stores previously operated by the company. Here, we offer "Hida Beef," which has been crowned the best in Japan, at approximately 10-20% better value than in its home region of Hida Takayama. The reason lies in our "whole animal purchase" and "in-house central kitchen" system. By purchasing entire cattle, expensive cuts can be sourced at lower costs, and parts not suitable for yakiniku are utilized in affiliated meat bars for hamburgers, reducing food loss. Furthermore, direct delivery from our in-house kitchen in Aichi Prefecture to the store eliminates intermediate margins, enabling us to offer top-grade Wagyu as an everyday luxury.
Store Outline
* Store Name: Hida Beef Yakiniku Fushimiya Honten
* Address: B1F, Sakura-dori Toyota Building, 4-5-28 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
* Seating: 60 seats (6 semi-private rooms)
* Store Area: 37.4 tsubo (approx. 123.6 sqm)
* Opening: Tuesday, April 28, 2026
[Grand Opening Special Campaign] Providing "Delicious" and "Fun" with Customer Participation!
Campaign ①: Limited to 5 times a day! Challenge the Artisan's Skill "Hida Beef Just Right Challenge"
Customers become "meat artisans" and cut exactly "100g" of Hida beef rump steak from a block by eye. Price: ¥3,000 (tax included)
* Perfect Match Prize: If you succeed in cutting exactly 100g, the cut meat will be presented for free.
* Near Miss Prize: If within ±5g error, the meat will be offered at half price.
* Challenge Failed: Offered at regular price (¥30 per gram).
Campaign ②: A gamble for rare cuts, worth more than the price! "Hida Beef Capsule Lottery"
Customers can try a tabletop capsule toy. Inside the capsules are lottery tickets with Hida beef cut names. For the price of jyo-karubi (premium short rib) (¥2,000), lucky customers can enjoy rare cuts at a great value. Price: ¥2,000 (tax included)
[Lottery Contents (Example) *Subject to change based on stock]
Flank ¥2,000, Short Plate ¥2,000, Chuck Roll ¥2,500, Hanging Tender ¥2,500, Rump ¥2,000, Ichibo ¥2,500, Misuji ¥3,000, Zabuton ¥3,500, Filet ¥3,800, etc.
Inbound Response and Business Outlook
At our existing stores (Maezawagyuya Fushimiya, Fushimiya Hida Beef Bettei), we began full-scale inbound measures from 2023, including multilingual mobile order systems, complete multilingual menu books, and stationing employees and part-timers who speak English, Chinese, and Korean. As a result, the ratio of foreign customers currently reaches approximately 70% (mainly from Korea, China, other Asian countries, and Western countries). Sales have also shown strong continuous growth, with 185% year-on-year in '24, 122% year-on-year in '25, and 136% as of March '26, thanks to the success of inbound initiatives.
"Hida Beef Yakiniku Fushimiya Honten" will also implement the same multilingual support as existing stores. To ensure foreign customers feel comfortable approaching staff, each staff member will wear a badge indicating the languages they can speak, visualizing the communication system. Utilizing its location near Nagoya Station, the store aims to be loved by both domestic and international customers.
Store Outline
* Store Name: Hida Beef Yakiniku Fushimiya Honten
* Address: B1F, Sakura-dori Toyota Building, 4-5-28 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
* Phone Number: 050-5869-0685
* Business Hours: Dinner | 17:00-22:00 (L.O. 21:30), Lunch | 11:30-14:30 (L.O. 14:00) *From June 1st
* Seating: 60 seats (6 semi-private rooms)
* Store Area: 37.4 tsubo (approx. 123.6 sqm)
* Opening: Tuesday, April 28, 2026
Company Profile
* Company Name: AJ Dream Create Co., Ltd.
* Address: 2F, Annex of Ark Shirakawa Park Building, 2-2-21 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
* Representative: Representative Director Masami Hasukawa
* Business: Restaurant business
* Established: September 2001
* Number of Stores: 48 stores
* Website: https://www.aj-dream.com/