AiKAGI CEO Tomiie Appointed as Marketing Strategy Advisor for SmartCamp Co., Ltd.
AiKAGI, a company providing management and marketing strategy support for BtoB companies, announced that its CEO, Shohei Tomiie, has been appointed as a marketing strategy advisor for SmartCamp Co., Ltd. This collaboration aims to seamlessly integrate AiKAGI's strategic planning capabilities with SmartCamp's execution power in SaaS marketing.
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- 📰 Published: April 28, 2026 at 20:00
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AiKAGI Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director CEO: Shohei Tomiie; hereinafter "AiKAGI"), which provides management and marketing strategy support for BtoB companies, announces that its Representative Director CEO, Shohei Tomiie, has been appointed as a marketing strategy advisor for SmartCamp Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director President CEO: Shion Hayashi; hereinafter "SmartCamp").
**[Background and Purpose]**
AiKAGI has, until now, accompanied corporate management (CxO) and supported the formulation of marketing strategies for business growth and the resolution of organizational issues. However, no matter how excellent a strategy is devised, if there is no system to execute and deliver it quickly and with high quality on the ground, it will not lead to customer business growth.
With this appointment as a strategy advisor for SmartCamp, AiKAGI's strength in "strategic planning capability" and SmartCamp's "execution capability and platform in SaaS marketing" can be seamlessly integrated.
**[Value Provided by the Collaboration]**
Through this collaboration, AiKAGI's representative, Tomiie, will extract essential issues and formulate strategies through dialogue with SmartCamp's client companies. Based on these strategies, SmartCamp's SaaS-specific digital agency "ADXL" will serve as the starting point to integrate internal and external resources and strengthen the account management system, thereby handling everything from strategy formulation to execution in an integrated manner.
This aims to prevent the separation of strategy and execution, providing a hybrid support system that achieves reliable results (maximizing LTV).
**[Comments from Each Party]**
■ **Shohei Tomiie, Representative Director CEO, AiKAGI Co., Ltd.**
The biggest challenge in BtoB marketing is the deep chasm between 'strategy' and 'execution'. By forming a strong partnership with SmartCamp, a partner with powerful execution capabilities, we believe this gap can be resolved. AiKAGI will work with ADXL and SmartCamp to realize the business growth scenarios envisioned with management, and support the business growth of client companies.
■ **Shinpei Abe, Executive Officer COO, SmartCamp Co., Ltd.**
We are extremely pleased that Mr. Tomiie will be serving as SmartCamp's strategy advisor. In supporting B2B marketing, Mr. Tomiie possesses deep expertise in extracting fundamental issues faced by management of enterprise companies and in designing a grand strategy for overall optimization. We are confident that by integrating Mr. Tomiie's advanced top management consulting with our integrated 'account management' centered on "ADXL", we can seamlessly achieve everything from strategy formulation to execution, contributing to the business growth of client companies from both marketing and sales perspectives.
**[About AiKAGI Co., Ltd.]**
Company Name: AiKAGI Co., Ltd.
Established: October 2025
Representative: Representative Director CEO Shohei Tomiie
Business Description: Business MC / B2B Marketing Support / B2B Marketing Organizational Development and Human Resource Development Business
URL: https://www.aikagi.co.jp/
**[About SmartCamp Co., Ltd.]**
With the mission of "spreading technology to dramatically improve societal productivity," SmartCamp supports corporate sales and marketing activities centered around the SaaS comparison site "BOXIL". In December 2023, Bizhint Co., Ltd. joined the group. Leveraging diverse customer touchpoints, SmartCamp supports the spread of SaaS.
Company Name: SmartCamp Co., Ltd.
Established: June 2014
Representative: Representative Director President CEO Shion Hayashi
Business Description: Operation of SaaS comparison site "BOXIL", online exhibition "BOXIL EXPO", conference "SMARTCAMP EVENTS", inside sales-focused sales outsourcing "BALES", and SaaS-specific digital agency "ADXL".
URL: https://smartcamp.co.jp/
The company names and product/service names (including logos, etc.) mentioned above are trademarks or registered trademarks of their respective owners.
**[Background and Purpose]**
AiKAGI has, until now, accompanied corporate management (CxO) and supported the formulation of marketing strategies for business growth and the resolution of organizational issues. However, no matter how excellent a strategy is devised, if there is no system to execute and deliver it quickly and with high quality on the ground, it will not lead to customer business growth.
With this appointment as a strategy advisor for SmartCamp, AiKAGI's strength in "strategic planning capability" and SmartCamp's "execution capability and platform in SaaS marketing" can be seamlessly integrated.
**[Value Provided by the Collaboration]**
Through this collaboration, AiKAGI's representative, Tomiie, will extract essential issues and formulate strategies through dialogue with SmartCamp's client companies. Based on these strategies, SmartCamp's SaaS-specific digital agency "ADXL" will serve as the starting point to integrate internal and external resources and strengthen the account management system, thereby handling everything from strategy formulation to execution in an integrated manner.
This aims to prevent the separation of strategy and execution, providing a hybrid support system that achieves reliable results (maximizing LTV).
**[Comments from Each Party]**
■ **Shohei Tomiie, Representative Director CEO, AiKAGI Co., Ltd.**
The biggest challenge in BtoB marketing is the deep chasm between 'strategy' and 'execution'. By forming a strong partnership with SmartCamp, a partner with powerful execution capabilities, we believe this gap can be resolved. AiKAGI will work with ADXL and SmartCamp to realize the business growth scenarios envisioned with management, and support the business growth of client companies.
■ **Shinpei Abe, Executive Officer COO, SmartCamp Co., Ltd.**
We are extremely pleased that Mr. Tomiie will be serving as SmartCamp's strategy advisor. In supporting B2B marketing, Mr. Tomiie possesses deep expertise in extracting fundamental issues faced by management of enterprise companies and in designing a grand strategy for overall optimization. We are confident that by integrating Mr. Tomiie's advanced top management consulting with our integrated 'account management' centered on "ADXL", we can seamlessly achieve everything from strategy formulation to execution, contributing to the business growth of client companies from both marketing and sales perspectives.
**[About AiKAGI Co., Ltd.]**
Company Name: AiKAGI Co., Ltd.
Established: October 2025
Representative: Representative Director CEO Shohei Tomiie
Business Description: Business MC / B2B Marketing Support / B2B Marketing Organizational Development and Human Resource Development Business
URL: https://www.aikagi.co.jp/
**[About SmartCamp Co., Ltd.]**
With the mission of "spreading technology to dramatically improve societal productivity," SmartCamp supports corporate sales and marketing activities centered around the SaaS comparison site "BOXIL". In December 2023, Bizhint Co., Ltd. joined the group. Leveraging diverse customer touchpoints, SmartCamp supports the spread of SaaS.
Company Name: SmartCamp Co., Ltd.
Established: June 2014
Representative: Representative Director President CEO Shion Hayashi
Business Description: Operation of SaaS comparison site "BOXIL", online exhibition "BOXIL EXPO", conference "SMARTCAMP EVENTS", inside sales-focused sales outsourcing "BALES", and SaaS-specific digital agency "ADXL".
URL: https://smartcamp.co.jp/
The company names and product/service names (including logos, etc.) mentioned above are trademarks or registered trademarks of their respective owners.