[coca] Achieves 990 yen with high functionality of quick-drying & dryer-safe! Two types of "Cost Performance King Blouses" that solve summer discomfort are newly released!

adapt retailing Co., Ltd., which operates the fast fashion brand "coca" for adults, will launch two types of high-functionality blouses that combine quick-drying properties and ease of care at the surprisingly cost-performance king price of 990 yen (tax included). In response to recent extreme heat, the demand for "coolness" and "easy care" in clothing is higher than ever. Therefore, coca has developed blouses that use a "smooth polyester fabric" that peels off the skin easily, achieving both "quick-drying properties" for comfortable wear on sweaty days and "dryer-safe" functionality, which is a welcome feature for busy daily lives.

Sleeveless Tuck Blouse

The elegant tuck design on the front gives a sophisticated impression with a three-dimensional feel. This is a versatile blouse that can be worn in a wide range of styles, from daily casual to neat styles, for both on and off occasions.

Product Number: 46-260203001-04 Price: 990 yen (tax included)

Color: Ivory/Stripe Size: S/M/L

Sales Channels: coca Official Online Store, EC Malls, and coca Stores Nationwide

Product Page

V-Neck Dolman Sleeve Blouse

The moderately open V-neck beautifully accentuates the décolletage line, creating a feminine and relaxed feel. The loose dolman sleeves elegantly cover the upper arms while creating a breezy, relaxed, and beautiful silhouette.

Product Number: 46-260239001-04 Price: 990 yen (tax included)

Color: Ivory/Stripe Size: S/M/L

Sales Channels: coca Official Online Store, EC Malls, and coca Stores Nationwide

Product Page

Background and Concept of Product Development

"990 yen for this quality. Make your summer fashion more casual and dramatically new."

These blouses were developed with the real desires of adults who "don't want to give up on their household budget or their daily fashion" in mind, at the surprisingly cost-performance king price of 990 yen (tax included) per item. While maintaining the sophisticated casual design that coca excels at, functionality to overcome extreme heat has been thoroughly added. They achieve a combination of "a beautiful appearance that belies the under-1,000-yen price," "a beautiful silhouette that covers the body shape with a single item," and "durability that can be washed vigorously with quick-drying and dryer-safe features."

These are overwhelming cost-performance items that overturn the common perception of "petit-price" and are set to become the new standard for summer, making you want to collect them in different colors and styles.

3 Major Features (Strengths) of the Product

1. [Coolness that Withstands Extreme Heat. Completely Easy-Care Material: Quick-Drying & Dryer-Safe]

Uses a polyester fabric with a smooth texture. The excellent "quick-drying properties" allow it to dry quickly even when sweating, maintaining a clean coolness that peels off the skin and prevents stickiness even on humid days. Furthermore, it is "dryer-safe," a convenient feature for daily use. The material is resistant to wrinkles after washing, significantly reducing the burden of household chores for busy daily lives.

2. [Two Beautiful Silhouettes Meticulously Designed to Flatter Adult Body Shapes]

While offering a relaxed fit without tightness, they have been adjusted to look most beautiful when worn by adult women. The "V-neck Dolman Sleeve Blouse" combines an elegant décolletage line with arm coverage, and the "Sleeveless Tuck Blouse" enhances sophistication with its three-dimensional front tucks. Both smartly conceal areas of concern while providing a sophisticated impression.

3. [Invincible Versatility for On and Off Occasions, and an Overwhelming Cost-Performance King Price of 990 yen per Item]

Covers a wide range of outfits, from casual holiday styles paired with denim and sneakers to office and going-out styles paired with neat slacks and jackets. While offering this high versatility and functionality, it achieves an overwhelming cost performance at the surprising price of 990 yen (tax included). The wallet-friendly price setting makes it easy to purchase in different colors and styles, dramatically expanding your summer outfit variations.

About the Brand: "coca"

An apparel brand originating in Japan with the brand concept of "EVERYDAY CLOTHING."

Just the right amount of trend and just the right amount of functionality, at just the right price, for everyone's everyday life.

Offers a wide range of items across four categories: Ladies', Men's, Youth, and Kids.

Official Website Here

Official Japan Instagram Here

Official Global Instagram Here

Contact Information for This Matter:

Company Name: adapt retailing Co., Ltd.

Department: coca PR Department

Email: pr@coca.inc