Supporting Athletes' Biting Power from Their Teeth – HaRENO Becomes First Title Sponsor for Pro Wrestling Noah Event: 'HaRENO Presents SUMMER EPIC 2026'

HaRENO, the oral care brand operated by AbemaTV Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Susumu Fujita), has become the first title sponsor for the event organized by the professional wrestling organization Pro Wrestling Noah (hereinafter NOAH), which it has been sponsoring since 2025. The event, 'HaRENO Presents SUMMER EPIC 2026,' will be held on July 18, 2026 (Saturday) at Intex Osaka Hall 5. ■ Why HaRENO Supports 'Those Who Fight with All Their Might' For athletes, teeth are their 'life.' The power to clench, the sense of balance, and the concentration that emerges—everything starts with healthy teeth. We deliver this 'miracle toothbrush' to all who love sports, with the wish that they perform at their best. Wrestlers on the ring clench their teeth powerfully. What supports that split-second performance is actually the power of 'teeth.' The reason we support NOAH and you who fight—the answer lies in our relationship with 'teeth.' ■ Background to Title Match Sponsorship Since 2025, HaRENO has supported NOAH's activities through sponsorship, with the belief that 'dental health supports performance.' ■ Event Details Event Name: HaRENO Presents SUMMER EPIC 2026 Date: July 18, 2026 (Saturday) Doors open 14:00 / Start 15:00 Venue: Intex Osaka Hall 5 (1-5-102 Nankō Kita, Suminoe-ku, Osaka City, Osaka) URL: https://www.noah.co.jp/schedule/845/ ■ On-Site Event Details On the day, a special 'HaRENO Booth' will be set up in the lobby, where a 'lottery' with no losing tickets will be held for those who register for the official HaRENO LINE account. ◇ Lottery Details ◇ Condition: Registration for HaRENO official LINE account Prizes: 1st Prize: 2 original collaboration trading cards, HaRENO Miracle Toothbrush, HaRENO Medicated Toothpaste 2nd Prize: HaRENO Miracle Toothbrush, HaRENO Medicated Toothpaste Participation Prize: HaRENO Miracle Toothbrush *Contents of the special booth are subject to change. 【About the Miracle Toothbrush】 The 'Miracle Toothbrush' removes dirt just by tracing. Its patent-pending pyramid-shaped bristles (Patent No. 6692604) remove invisible dirt in gaps between teeth and the boundary between teeth and gums. By simply tracing over gaps, dirt is efficiently removed, resulting in less residue for anyone. Praised by many dentists as a truly effective toothbrush, it is also handled in dental clinics. 【About the Oral Care Brand 'HaRENO'】 'Making the 100-year life sunny.' In an era of 100-year lifespans, facing oral health issues such as cavities and periodontal disease becomes an increasingly important habit. However, many people may have a negative impression of brushing as 'troublesome.' Therefore, through a new oral care experience, we aim to transform daily oral care into a positive and enjoyable habit, contributing to health in the 100-year life era. Turning 'I have to' into 'I want to'—because 'wanting to' is the beginning of a brighter future. : https://hareno100.jp/ : https://www.instagram.com/hareno100 : https://www.youtube.com/@hareno100 【Company Overview】 AbemaTV Co., Ltd. Location: Abema Towers, 40-1 Udagawachō, Shibuya-ku, Tokyo Representative: Representative Director President Susumu Fujita Business: Video distribution business, etc. URL: https://abematv.co.jp/