12th Japan Vietnam Festival, Vietnam's Largest Japan-Vietnam Event, Set for February 2027! Scaled Up in Size and Content at New Venue. Applications for Exhibitors and Performers Open July 2.

The 12th "Japan Vietnam Festival" (commonly known as JVF), a symbol of Japan-Vietnam exchange, has been decided to be held in Ho Chi Minh City in February 2027.

In 2013, Japan and Vietnam concluded the "Broad Strategic Partnership for Peace and Prosperity in Asia," and on this occasion, the "Japan Vietnam Festival" (JVF) was launched as a bilateral exchange project.

Since 2016, it has been held by a joint Japan-Vietnam government-private executive committee, and the previous 11th event (2026) attracted a total of 458,000 visitors over two days, evolving into an international platform supporting cultural and economic exchange.

Furthermore, it has become one of the largest exchange events in Japan and Vietnam, with the participation of leading Japanese companies and organizations, serving as a venue to showcase "Japan Quality," including high-quality manufacturing, services, culture, and human resource development.

In addition, the 12th event in 2027 is planned to be held at the new Thu Thiem venue.

Under the theme "Hand in Hand" - Children, Earth, Future - we will create an event that connects the cooperative relationship between Japan and Vietnam to the future through cultural and economic exchange between the two countries.

Layout and Content

● Sports & Test Ride Experience Area

An area where visitors can enjoy various free experiences, including sports such as cycling, urban sports, baseball, and martial arts, as well as test rides of motorcycles and bicycles.

● Japanese Company PR (Sponsor, Booth Area)

Numerous Japanese companies will exhibit in sectors such as manufacturing, services, food, and retail. Exhibitors will be able to sell products already registered in Vietnam and conduct test marketing.

● Food Area

A gathering of popular Japanese restaurants in Vietnam. From major chains to trendy independent shops, well-known and recognized establishments are expected to exhibit.

● COS-MIC Area

Many companies and organizations, including official agents of Japanese anime, manga, and characters, will exhibit. This will be a showcase for Japanese content, featuring greetings with cosplayers and hobby-related experiences and sales.

● Go to JAPAN (Booth Area)

An area focused on "Travel, Study, Work," primarily featuring local travel agencies, municipalities, inbound PR organizations, educational institutions, and employment agencies, providing information to Vietnamese people interested in visiting Japan.

● Japanese Product Sales (Booth Area)

Many booths will be exhibiting to sell Japanese products already available in the Vietnamese market.

● Ho Chi Minh City PR

PR activities for Ho Chi Minh City's products and tourism resources.

● Japan-Vietnam Cultural Exchange

An area for cultural exchange between Japan and Vietnam, featuring experience corners and workshops.

● Main Stage

A variety of stage events will be held, including traditional Japanese and Vietnamese cultural performances, character content, Japan-Vietnam music shows, and sports-related programs.

The JVF Secretariat is seeking sponsors and exhibitors. For details, please visit the official JVF website below.

Application Deadline (To request application documents, please contact the JVF Secretariat.)

Booth Exhibition Application Acceptance: Deadline November 11, 2026 (Wed) (Ends when capacity is reached)

Official Website (Japanese display / Vietnamese switchable) https://japan-vietnam-festival.jp/home

Official Facebook (Vietnamese) https://www.facebook.com/JVF.VN/

Event Overview

12th Japan Vietnam Festival in Ho Chi Minh

[Abbreviation] The 12th JVF / 第12回JVF

Organizers

Ho Chi Minh City People's Committee / Japan Vietnam Festival Executive Committee

Honorary Executive Chairman (Japan side): Tsutomu Takebe (Special Advisor, Japan-Vietnam Parliamentary Friendship League) Honorary Executive Chairman (Vietnam side): Tô Huy Rứa (President, Vietnam-Japan Friendship Association)

Executive Chairman (Japan side): Seiko Hashimoto (Member of the House of Councillors, President of the Japanese Olympic Committee (JOC), Former Minister of State for the Tokyo Olympic and Paralympic Games) Executive Chairman (Vietnam side): Nguyễn Văn Duộc (Chairman of Ho Chi Minh City People's Committee)

Date and Time / Venue

Dates: February 27 (Sat), February 28 (Sun), 2027

Time: 9:00 AM - 10:00 PM *Opening Ceremony scheduled for February 27 (Sat) at 8:30 AM

Venue: Creative Park, Thu Thiem New Urban Area, Ho Chi Minh City Creative Park (Công viên Sáng tạo) 33 10 Luong Dinh Cua, Thu Thiem, An Khanh, Ho Chi Minh City, Vietnam *Approximately 10 minutes by car from the central district 1

Implementation Details

Centered around the 12th Japan Vietnam Festival to be held at Ho Chi Minh City's Creative Park, projects and events in which both Japan and Vietnam can participate will be developed.

1 Cultural, Sports, and Tourism Exchange 2 Economic, Lifestyle, and Environmental Exchange 3 Inter-municipal Exchange 4 Human Resource Development Exchange Target Visitor Numbers

Total of 400,000 people (Reference) [2025 Results] 10th Japan Vietnam Festival: 430,000 people / 2 days [2026 Results] 11th Japan Vietnam Festival: 458,000 people / 2 days Target Number of Exhibitors and Performers

Booth Exhibitors: Approx. 160 organizations Stage Performers: Approx. 45 organizations <Contact Information>

Release documents can be downloaded from below.

d34592-27-47fcbb800c143fb00c90cb8b6b0c1438.pdf

<Contact Information>

▼Japan Vietnam Festival Japan Secretariat

Address: 2F, 1-3-9 Irifune, Chuo-ku, Tokyo 104-0042 E-mail: jvf@aab.co.jp TEL: 070-8437-5829 (Within AAB Inc.) *We request contact via email to record the content of your inquiry. *Reception hours: 10:00 AM - 5:00 PM (excluding Saturdays, Sundays, and public holidays)