eeo's First Overseas Store: 'eeo Store Shanghai Jing'an Joy City' to Open on July 9, 2026, Bringing Japanese Anime and Game IPs to China

A3 Inc. (headquartered in Toshima-ku, Tokyo; CEO: Takafumi Ozawa; hereinafter 'A3'), which aims to materialize the charm of Japanese IPs into the real world and expand the 'IP Real Economy Zone' connecting global fans with content, announces that its overseas subsidiary, Aisi Li (Shanghai) Cultural Creative Co., Ltd., will open 'eeo Store Shanghai Jing'an Joy City' on Thursday, July 9, 2026, within Joy City, a large commercial complex in Shanghai, China. This marks the first overseas store for the eeo brand operated by A3.

On the same day, the company will also launch the e-commerce store 'eeo Store Tmall Official Flagship Store,' targeting customers across China.

Joy City, where 'eeo Store Shanghai Jing'an Joy City' will open, is a trend center for Japanese anime, games, and other two-dimensional pop culture in Shanghai and a popular large shopping mall among young people. From this store, A3 will deliver the charm of Japanese IPs directly to China's 2D fan community.

The store design features the iconic eeo yellow familiar in Japan, with a bright and open layout designed to welcome first-time visitors, creating a trustworthy space where fans can confidently purchase official Japanese licensed merchandise.

Inside the store, a wide variety of products handled by A3 will be available, including canned badges, acrylic stands, acrylic keychains, and clear files. Additionally, large monitors, visual exhibition spaces, and photo spots will be installed, creating an immersive environment where customers can enjoy the world of their favorite works while shopping.

Moving forward, A3 plans to continuously deliver the latest content to local fans through pop-up events and the launch of original products tailored for the Chinese market.

To ensure fans who cannot visit the store in person can also enjoy the experience, the e-commerce store 'eeo Store Tmall Official Flagship Store' will open on the same day—Thursday, July 9, 2026—on Tmall, Alibaba Group's largest e-commerce platform in China. The online store will offer synchronized product launches and campaigns accessible from anywhere in China.

A3 will continue to support the global expansion of Japanese IPs—such as anime and games, which are key export industries—by providing new experiences to fans worldwide and contributing to the further growth of the entire IP industry.

[Store Overview]

Store Name: eeo Store Shanghai Jing'an Joy City

Address: 166 Xizang North Road, Jing'an District, Shanghai (South Building, 5F, Jing'an Joy City)

Access: Directly connected to Qufu Road Station

Opening Date: Thursday, July 9, 2026

Area: 55.00㎡

Business Hours: 10:00–22:00

Regular Holidays: None

Store SNS Account (RED/Xiaohongshu, Simplified Chinese):

URL: https://xhslink.com/m/4jMfyOPBonY

Account Name: eeo Store by A3

RED ID: 95852052606

A3 Inc.

[Company Overview]

Company Name: A3 Inc. (A-Sanri)

Established: September 27, 2012

Head Office: Yamashu Ikebukuro Building 2F, 1-11-22 Minami-Ikebukuro, Toshima-ku, Tokyo

Representative: CEO Takafumi Ozawa

Website: https://athree3.com/

Contact: https://athree3.com/contact/

[Business Activities]

IP Real Platform Business

[Official Website URLs]

eeo Store: https://eeo.today/store/101/

eeo Media: https://eeo.today/media/

eeo Stage: https://eeo.today/stage/

Oshi Plus (Latest Oshi Activities): https://eeo.today/store/101/specialfeature/oshiplus

MomentumBase: https://athree3.com/momentumbase/