A3 Co., Ltd. Collaborates on the Launch of 'MARIFE', an IP Experiential Space Centered on Japanese Anime and Games, Opened March 19 at Mario Outlet, a Major Commercial Facility in South Korea
A3 Co., Ltd. announced its core involvement in 'MARIFE', an anime/game IP experiential space that opened on March 19, 2026, inside Mario Outlet in South Korea, accelerating its expansion into the Korean market.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 00:00
- 🔍 Collected: April 11, 2026 at 00:30 (24h 30m after Published)
- 🤖 AI Analyzed: April 19, 2026 at 23:30 (214h 59m after Collected)
*English version is below.
A3 Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Takafumi Ozawa; hereinafter "A3"), which develops a variety of products and services utilizing IP, announces that it has collaborated with Mario Outlet (Chairman: Hong Sung-yeol), one of the largest urban outlets in South Korea, on the development of "MARIFE", an IP experiential space for anime and games that opened within the facility on Thursday, March 19, 2026. A3 plays a core role in the deployment of "MARIFE", including the provision of products and the implementation of events.
Mario Outlet Building 1 Exterior
## Background of the Collaboration and Overview of "MARIFE"
Located in the Gasan Digital Complex, one of South Korea's leading outlet dense areas, "Mario Outlet" was aiming to expand beyond a mere shopping space into a platform where life and diverse lifestyle contents are naturally connected. While focusing on the evolution of fandom consumption and experiential spaces, A3's strong value chain (a consistent system from merchandise planning and manufacturing to distribution and event operation) in the business utilizing Japanese anime and game IP was highly evaluated, leading to this collaboration.
MARIFE Logo
Born by utilizing the entire 5th floor (Main Building) of "Mario Outlet Building 1", "MARIFE" is not an existing store centered on merchandise sales, but a complex IP experiential space that integrates "exhibitions, events, and merchandise sales". Utilizing this space, A3 and "Mario Outlet" plan to continuously roll out events in the future.
Mario Outlet Buildings 1 to 3
In addition to its existing overseas operations in China and elsewhere, A3 will accelerate its development in the Korean market taking this opportunity, thereby contributing to the development of the IP industry globally.
## Mario Outlet Website (Korean)
A3 Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Takafumi Ozawa; hereinafter "A3"), which develops a variety of products and services utilizing IP, announces that it has collaborated with Mario Outlet (Chairman: Hong Sung-yeol), one of the largest urban outlets in South Korea, on the development of "MARIFE", an IP experiential space for anime and games that opened within the facility on Thursday, March 19, 2026. A3 plays a core role in the deployment of "MARIFE", including the provision of products and the implementation of events.
Mario Outlet Building 1 Exterior
## Background of the Collaboration and Overview of "MARIFE"
Located in the Gasan Digital Complex, one of South Korea's leading outlet dense areas, "Mario Outlet" was aiming to expand beyond a mere shopping space into a platform where life and diverse lifestyle contents are naturally connected. While focusing on the evolution of fandom consumption and experiential spaces, A3's strong value chain (a consistent system from merchandise planning and manufacturing to distribution and event operation) in the business utilizing Japanese anime and game IP was highly evaluated, leading to this collaboration.
MARIFE Logo
Born by utilizing the entire 5th floor (Main Building) of "Mario Outlet Building 1", "MARIFE" is not an existing store centered on merchandise sales, but a complex IP experiential space that integrates "exhibitions, events, and merchandise sales". Utilizing this space, A3 and "Mario Outlet" plan to continuously roll out events in the future.
Mario Outlet Buildings 1 to 3
In addition to its existing overseas operations in China and elsewhere, A3 will accelerate its development in the Korean market taking this opportunity, thereby contributing to the development of the IP industry globally.
## Mario Outlet Website (Korean)