Food Growth Studio to Host "Food Growth Meetup #2" on July 15 (Wed), Focusing on Food x Inbound/Outbound

Food Growth Studio, a specialized unit in the food sector jointly operated by A1Growth Inc. (Head Office: Setagaya-ku, Tokyo; Representative Director: Ryoto Hotta) and Cremma Inc. (Head Office: Setagaya-ku, Tokyo; Representative Director: Kei Yasumori), will hold "Food Growth Meetup #2," a meetup for practitioners involved in the growth of food brands, on July 15, 2026 (Wed) at Tokyo Innovation Base (TIB) in Yurakucho.

This second event will focus on "Food x Inbound/Outbound," with a spotlight on the Muslim market and the Chinese diaspora market, two global markets that will become increasingly important for Japanese food brands.

Speakers at the event will include Mr. Satoshi Shimai, Representative Director of Asset Frontier Co., Ltd., which operates "Honoru," a major domestic Halal Japanese restaurant, and Mr. Yoichi Morikawa, Partner Advisor at NEXT81 Inc., which operates "YAICHI," a cross-border e-commerce platform for the Chinese market. They will share practical perspectives for Japanese food brands to challenge the global market, including inbound strategies, overseas sales channel development, and case studies of success and failure in local markets.

Background of the Event

Against the backdrop of increasing inbound foreign visitors and the growing popularity of Japanese food brands overseas, acquiring inbound demand and developing overseas sales channels are becoming increasingly important themes for food manufacturers, restaurants, and regional product businesses. However, due to a lack of understanding of religion, culture, business customs, distribution, and local communities, superficial promotions alone are unlikely to yield results.

This event will feature speakers who have gained practical experience on the front lines of the Muslim and Chinese diaspora markets, sharing real-world insights from successes and failures.

Event Overview

Event Name: "Food Growth Meetup #2: The Forefront of Food x Inbound/Outbound! Practical Strategies for Success ~ Japan's New Battlegrounds - Muslim x Chinese Diaspora: Real Successes and Failures from Pioneers in Two Major Global Markets ~"

Date and Time: July 15, 2026 (Wed) 18:30-21:00 (Doors open at 18:00)

Venue: Tokyo Innovation Base (TIB) 2F "ROOM"

Address: 3-8-3 Marunouchi, Chiyoda-ku, Tokyo

Capacity: Approximately 100 people

Organizer: Food Growth Studio (A1Growth Inc., Cremma Inc.)

Contact: taichi.shimaya@a1growth.jp

Details and Registration Form: https://peatix.com/event/5055045

Program

Doors Open & Networking (18:00-18:30)

Opening Remarks (18:30-18:40)

Kei Yasumori, Representative Director of Cremma Inc. (Food Growth Studio)

Session (18:40-19:40)

"The Muslim Market x Chinese Diaspora Market: Strategies for Japanese Food Brands to Conquer Global Markets

-- Thorough Discussion on the Realities of Overseas Expansion, from Market Understanding to Practical Marketing --"

Against the backdrop of global population growth and expanding inbound demand, the Muslim and Chinese diaspora markets are important growth markets for Japanese food and beverage brands. In the first half of this session, Mr. Satoshi Shimai, Representative Director of Asset Frontier Co., Ltd., which operates the largest domestic Halal Japanese restaurant "Honoru," and Mr. Yoichi Morikawa, Partner Advisor at NEXT81 Inc., which operates the cross-border e-commerce platform "YAICHI" for the Chinese market, will introduce the characteristics of each market, the latest trends, and case studies of success and failure.

In the second half, using marketing case studies of food products and brands that A1Growth, which operates Food Growth Studio, has actually supported, a practical discussion will be held on the themes of "How to expand this product into the Muslim market" and "How to develop this brand in the Chinese diaspora market." We will discuss concrete marketing strategies for overseas expansion that go beyond mere market understanding.

[Part 1] Market Insight Session (18:40-19:10)

- Potential of the Muslim Market and Practicalities of Halal Compliance

- Latest Trends in the Chinese Diaspora Market, Cross-border E-commerce, and Overseas Sales Channels

- Key Factors for Japanese Brands to Succeed Overseas

Speakers:

Satoshi Shimai, Representative Director, Asset Frontier Co., Ltd.

Yoichi Morikawa, Partner Advisor, NEXT81 Inc.

Moderator:

Taichi Shimaya, Cremma Inc. (Food Growth Studio)

[Part 2] Case Study Session (19:10-19:40)

Based on actual food and brand cases supported by A1Growth,

a discussion will be held on the theme of "What kind of marketing strategy should be devised to expand this product into the Muslim market/Chinese diaspora market?"

Speakers:

Satoshi Shimai, Representative Director, Asset Frontier Co., Ltd.

Yoichi Morikawa, Partner Advisor, NEXT81 Inc.

Networking Reception (20:00-21:00)

Light food and drinks will be provided.

* Program, speakers, and times are subject to change.

* This event requires advance registration. Registration may close once capacity is reached.

* Photography may be taken at the venue and used in promotional materials. Please notify reception if you do not wish to be photographed.

About "Food Growth Studio (FGS)"

FGS is a specialized support unit for the food industry, primarily targeting food-related companies, offering integrated marketing support, IP/entertainment utilization, and business development.

In recent years, sales channels and promotion methods in the food market have diversified in response to consumer needs. In this market environment, it is increasingly important to deliver product information to the right people at the right time. In such a market environment, it is crucial to find a winning strategy for the business through swift marketing activities.

Food Growth Studio supports both customer acquisition and fan building through designs and operations optimized for the unique "buying behavior" in the food industry.

About A1Growth Inc.

Location: 1-24-15-1 Kitazawa, Setagaya-ku, Tokyo

Established: June 2022

Business Overview: Business growth, marketing support, and related services

Representative Director: Ryoto Hotta

Website: https://a1growth.jp/

About Cremma Inc.

Location: 1-24-15-1 Kitazawa, Setagaya-ku, Tokyo

Established: May 2024

Representative Director: Kei Yasumori

Business Overview: Development of entertainment experiences originating from food / Commercialization and sales of sweets / Planning and development of character IP / Contract and consulting for content production and experience design using generative AI / Marketing and branding support for food and entertainment-related products and services

Website: https://Cremma.co.jp

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