Ishigaki Island's "Challenging Adults" Transformed into Carded Sweets, Finally Released
Ishigakijima Advertising Co., Ltd., based in Ishigaki Island, will sequentially launch "Heroes Candy," a candy with hero cards, as the first product of its regional revitalization project "Ishigaki Heroes" from May 11, 2026, at four stores on Ishigaki Island. A portion of the sales will be used for children's club activity expedition fees and educational support on the island.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 18:30
- 🔍 Collected: May 8, 2026 at 10:01
- 🤖 AI Analyzed: May 9, 2026 at 04:04 (18h 2m after Collected)
Ishigakijima Advertising Co., Ltd. (Representative Director: Hideo Oman / commonly known as Hideoman), based in Ishigaki Island, will sequentially launch "Heroes Candy," a candy with hero cards, as the first product of its regional revitalization project "Ishigaki Heroes" from Monday, May 11, 2026, at four stores on Ishigaki Island.
This product includes original cards that heroize adults actively challenging themselves in the region, such as business owners, artisans, farmers, tourism operators, and athletes on Ishigaki Island, using AI technology. A portion of the sales will be allocated to children's club activity expedition fees and educational support on the island, making it a souvenir product that contributes to the community.
■ Product Overview
Product Name: Heroes Candy
Sales Start Date: Sequentially from Monday, May 11, 2026
Sales Locations: 4 stores on Ishigaki Island (listed below)
Features: The candy contains 5 salt candies made with Kuroshima salt, effective for preventing heatstroke and replenishing salt in the strong Ishigaki Island sun. In addition to its value as a tourist souvenir, it also offers practical utility on the spot.
・Each product includes 3 original cards featuring "heroes" active on Ishigaki Island, created with AI.
・The collectible element encourages repeat purchases and stimulates interest in the region.
・A portion of sales is returned to support children's expedition fees and education on the island.
■ Participating Stores (Sales start sequentially from May 11)
Don Quijote Ishigaki Island Store
Kabira Garden
Ishigaki Ichiba (inside Euglena Mall)
Seto Shoten (inside Euglena Ishigaki Port Remote Island Terminal)
By deploying at major tourist spots, the product aims to appeal as an Ishigaki Island souvenir while also creating a mechanism to return tourist consumption to the children of the region.
■ Background of "Heroes Candy"
The product is based on the "Ishigaki Heroes" project, which visualizes adults active in the region as "heroes." Under the concept that "heroes are not special beings, but everyone who challenges themselves," it is a new regional branding initiative that connects the figures of adults in the region to the next generation.
Representative Hideoman, while working as an SNS creator promoting Ishigaki Island, received many consultations regarding "fundraising" for children's expedition and activity expenses. Faced with the reality that the island's location incurs higher costs than the mainland, the desire to "fundamentally solve this unique island challenge, even if only a little" became the starting point for this product.
"Heroes Candy" is a product that combines the value of a "souvenir" with the social significance of "investment in the future."
■ New Regional PR Expanding with AI x Video
Hideoman has previously engaged in video production utilizing AI technology, disseminating YouTube content with a world view reminiscent of special effects TV programs. The cards included with "Heroes Candy" also depict heroes with a realistic quality, offering entertainment value that sets them apart from conventional regional PR souvenirs.
■ Future Developments
We will proceed with expansion, including increasing sales stores, linking with tourism programs, disseminating information using SNS and YouTube, and responding to inbound demand. We aim to spread the cycle of connecting tourist consumption to the future of the children of Ishigaki Island as a new culture originating from Ishigaki Island, nationwide and worldwide.
"Adults thrive, and children are raised. That is the mission of Ishigaki Heroes."
■ Official SNS
Product information, introduction of featured heroes, and the latest information on sales stores are being disseminated regularly on the official Instagram.
Ishigaki Heroes Official Instagram @ishigakiheroes2025
Access official Instagram
■ Company Profile
Company Name: Ishigakijima Advertising Co., Ltd.
Representative Director: Hideo Oman
Business Activities: Advertising agency business, inbound support business, media business, electric kickboard rental business, e-commerce business
■ Contact for this matter
Ishigakijima Advertising Co., Ltd.
Public Relations E-mail: info@ishigaki-ad.com
Official Instagram: @ishigakiheroes2025
* Material provision such as product images and card visuals is possible. Please contact the above if you wish to cover or publish.
This product includes original cards that heroize adults actively challenging themselves in the region, such as business owners, artisans, farmers, tourism operators, and athletes on Ishigaki Island, using AI technology. A portion of the sales will be allocated to children's club activity expedition fees and educational support on the island, making it a souvenir product that contributes to the community.
■ Product Overview
Product Name: Heroes Candy
Sales Start Date: Sequentially from Monday, May 11, 2026
Sales Locations: 4 stores on Ishigaki Island (listed below)
Features: The candy contains 5 salt candies made with Kuroshima salt, effective for preventing heatstroke and replenishing salt in the strong Ishigaki Island sun. In addition to its value as a tourist souvenir, it also offers practical utility on the spot.
・Each product includes 3 original cards featuring "heroes" active on Ishigaki Island, created with AI.
・The collectible element encourages repeat purchases and stimulates interest in the region.
・A portion of sales is returned to support children's expedition fees and education on the island.
■ Participating Stores (Sales start sequentially from May 11)
Don Quijote Ishigaki Island Store
Kabira Garden
Ishigaki Ichiba (inside Euglena Mall)
Seto Shoten (inside Euglena Ishigaki Port Remote Island Terminal)
By deploying at major tourist spots, the product aims to appeal as an Ishigaki Island souvenir while also creating a mechanism to return tourist consumption to the children of the region.
■ Background of "Heroes Candy"
The product is based on the "Ishigaki Heroes" project, which visualizes adults active in the region as "heroes." Under the concept that "heroes are not special beings, but everyone who challenges themselves," it is a new regional branding initiative that connects the figures of adults in the region to the next generation.
Representative Hideoman, while working as an SNS creator promoting Ishigaki Island, received many consultations regarding "fundraising" for children's expedition and activity expenses. Faced with the reality that the island's location incurs higher costs than the mainland, the desire to "fundamentally solve this unique island challenge, even if only a little" became the starting point for this product.
"Heroes Candy" is a product that combines the value of a "souvenir" with the social significance of "investment in the future."
■ New Regional PR Expanding with AI x Video
Hideoman has previously engaged in video production utilizing AI technology, disseminating YouTube content with a world view reminiscent of special effects TV programs. The cards included with "Heroes Candy" also depict heroes with a realistic quality, offering entertainment value that sets them apart from conventional regional PR souvenirs.
■ Future Developments
We will proceed with expansion, including increasing sales stores, linking with tourism programs, disseminating information using SNS and YouTube, and responding to inbound demand. We aim to spread the cycle of connecting tourist consumption to the future of the children of Ishigaki Island as a new culture originating from Ishigaki Island, nationwide and worldwide.
"Adults thrive, and children are raised. That is the mission of Ishigaki Heroes."
■ Official SNS
Product information, introduction of featured heroes, and the latest information on sales stores are being disseminated regularly on the official Instagram.
Ishigaki Heroes Official Instagram @ishigakiheroes2025
Access official Instagram
■ Company Profile
Company Name: Ishigakijima Advertising Co., Ltd.
Representative Director: Hideo Oman
Business Activities: Advertising agency business, inbound support business, media business, electric kickboard rental business, e-commerce business
■ Contact for this matter
Ishigakijima Advertising Co., Ltd.
Public Relations E-mail: info@ishigaki-ad.com
Official Instagram: @ishigakiheroes2025
* Material provision such as product images and card visuals is possible. Please contact the above if you wish to cover or publish.