7c Inc. Participates as Advisor for the Release of 'Community Marketing White Paper 2025-2026'
7c Inc., a provider of community marketing support and the platform '&CO.', served as an advisor for the 'Community Marketing Survey Report 2025-2026'. The report reveals that while awareness of community marketing is high, there is a significant gap in execution among companies.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:45
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:00 (1h 28m after Collected)
7c Inc. (Headquarters: Fukuoka Prefecture; CEO: Aiko Kanehira) is pleased to announce the release of the 'Community Marketing Survey Report 2025-2026' (commonly known as the 'Community Marketing White Paper 2025-2026'), in which the company participated as an advisor.
This white paper is published by the Association for the Promotion of Community Marketing and the Community Marketing Research Institute. It is one of Japan's largest survey reports, systematically organizing the awareness, practical status, challenges, and success factors of community marketing in Japanese companies.
In this survey, conducted among 2,066 business professionals involved in marketing and customer success, it was revealed that approximately 70% recognize community marketing, and more than half feel its necessity.
On the other hand, there is a large gap between companies that are making progress in practice and those that are not. The report suggests that the key theme moving forward will be transitioning from 'understanding' to 'execution' through specific design and operation.
■ Background of Participation as an Advisor
7c Inc. has supported the building of relationships between companies and customers through SNS utilization, fan creation, community marketing support, and the provision of the community platform '&CO.'
As the importance of mechanisms that connect continuously with customers—rather than transient touchpoints through SNS or advertisements—increases, we participated as an advisor in this white paper.
■ 7c's Perspective
At our company, we view a community not as a 'place to sell' but as a 'structure where relationships circulate and, as a result, contribute to sales.'
By having continuous touchpoints with customers, it leads to results such as:
- Deepening customer understanding
- Maximizing LTV (Lifetime Value)
- Promoting word-of-mouth and co-creation
and functions as a foundation for corporate growth.
This white paper is rich in implications from both practical and strategic aspects for understanding such a 'community as a structure.'
■ About the Report
You can download the white paper from the following link:
https://report.communitymarketing.jp/
■ Future Outlook
7c Inc. will continue to promote initiatives to 'assetize' the relationship between companies and customers through practical support for community marketing.
Furthermore, through the provision of the no-code community platform '&CO.' along with SNS utilization and creative support, we aim to provide an environment where community utilization can be realized regardless of company size or industry.
■ Company Profile
Company Name: 7c Inc.
Location: Fukuoka Prefecture
Representative: Aiko Kanehira, CEO
Business Description: Community marketing support / Creative production / Provision of the community platform '&CO.'
URL: https://7color.design/
This white paper is published by the Association for the Promotion of Community Marketing and the Community Marketing Research Institute. It is one of Japan's largest survey reports, systematically organizing the awareness, practical status, challenges, and success factors of community marketing in Japanese companies.
In this survey, conducted among 2,066 business professionals involved in marketing and customer success, it was revealed that approximately 70% recognize community marketing, and more than half feel its necessity.
On the other hand, there is a large gap between companies that are making progress in practice and those that are not. The report suggests that the key theme moving forward will be transitioning from 'understanding' to 'execution' through specific design and operation.
■ Background of Participation as an Advisor
7c Inc. has supported the building of relationships between companies and customers through SNS utilization, fan creation, community marketing support, and the provision of the community platform '&CO.'
As the importance of mechanisms that connect continuously with customers—rather than transient touchpoints through SNS or advertisements—increases, we participated as an advisor in this white paper.
■ 7c's Perspective
At our company, we view a community not as a 'place to sell' but as a 'structure where relationships circulate and, as a result, contribute to sales.'
By having continuous touchpoints with customers, it leads to results such as:
- Deepening customer understanding
- Maximizing LTV (Lifetime Value)
- Promoting word-of-mouth and co-creation
and functions as a foundation for corporate growth.
This white paper is rich in implications from both practical and strategic aspects for understanding such a 'community as a structure.'
■ About the Report
You can download the white paper from the following link:
https://report.communitymarketing.jp/
■ Future Outlook
7c Inc. will continue to promote initiatives to 'assetize' the relationship between companies and customers through practical support for community marketing.
Furthermore, through the provision of the no-code community platform '&CO.' along with SNS utilization and creative support, we aim to provide an environment where community utilization can be realized regardless of company size or industry.
■ Company Profile
Company Name: 7c Inc.
Location: Fukuoka Prefecture
Representative: Aiko Kanehira, CEO
Business Description: Community marketing support / Creative production / Provision of the community platform '&CO.'
URL: https://7color.design/