Ideal Eyelashes in 3 Seconds: &Less BEAUTY Opens 'Magnet Eye Lush' Pop-up at Amu Plaza Kumamoto
5C, the company behind &Less BEAUTY, held a pop-up event at Amu Plaza Kumamoto to showcase its 'Magnet Eye Lush' magnetic false eyelashes. The event focused on providing customers with an opportunity to experience the convenience of the product firsthand.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 00:31
- 🔍 Collected: May 26, 2026 at 16:01
- 🤖 AI Analyzed: May 27, 2026 at 05:17 (13h 15m after Collected)
## Overview
5C held a pop-up shop for its magnetic false eyelash product, 'Magnet Eye Lush,' under the beauty brand '&Less BEAUTY' at Amu Plaza Kumamoto from May 12 to May 17, 2026. This innovative product requires no glue or eyelash curlers, instead using magnets to sandwich natural lashes between top and bottom strips, allowing for application in as little as three seconds. The pop-up was held in response to growing demand for hands-on experience, fueled by popularity on social media.
## Event Details
Visitors to the venue were offered free experience programs, including:
- Counseling based on eye shape and desired appearance
- Recommendations for the best style from eight available options
- Application lectures by professional staff (5–10 minutes per session)
- On-the-spot sales
## Product and Future Prospects
Eight designs were available for purchase at a limited pop-up price of 2,380 yen (tax included), with a student discount of 1,980 yen (tax included). Moving forward, the company plans to expand its experiential retail footprint to major cities nationwide and strengthen its presence in e-commerce channels such as TikTok Shop.
5C held a pop-up shop for its magnetic false eyelash product, 'Magnet Eye Lush,' under the beauty brand '&Less BEAUTY' at Amu Plaza Kumamoto from May 12 to May 17, 2026. This innovative product requires no glue or eyelash curlers, instead using magnets to sandwich natural lashes between top and bottom strips, allowing for application in as little as three seconds. The pop-up was held in response to growing demand for hands-on experience, fueled by popularity on social media.
## Event Details
Visitors to the venue were offered free experience programs, including:
- Counseling based on eye shape and desired appearance
- Recommendations for the best style from eight available options
- Application lectures by professional staff (5–10 minutes per session)
- On-the-spot sales
## Product and Future Prospects
Eight designs were available for purchase at a limited pop-up price of 2,380 yen (tax included), with a student discount of 1,980 yen (tax included). Moving forward, the company plans to expand its experiential retail footprint to major cities nationwide and strengthen its presence in e-commerce channels such as TikTok Shop.
FAQ
Can I try Magnet Eye Lush in person?
Yes. The event features an experience booth where professional staff provide counseling and application lectures.
Where can I buy the product?
It can be purchased at the pop-up shop and is planned to be sold via e-commerce sites like TikTok Shop.
Are there student discounts?
Yes. A student discount price of 1,980 yen is available at the pop-up store.