Charity Photo T-shirts Featuring Jane Birkin and Serge Gainsbourg Launched on COUTURE D'ADAM Official Online Store

COUTURE D'ADAM (Couture d'Adam), a genderless fashion brand operated by white office Inc. (Headquarters: Shibuya, Tokyo; CEO: Hiroki Hirano), is launching charity photo T-shirts focusing on the photo book 'Jane & Serge: A Family Album', which captures the love and creative days of the iconic 1970s couple Jane Birkin and Serge Gainsbourg. The T-shirts are available on the official online store.

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This collection carefully selects six photos from the same photo book taken by Andrew Birkin, Jane's older brother and a film director/photographer. It captures their natural appearance and precious family moments, embedding the intimacy and free spirit of those moments into each T-shirt.

A portion of the proceeds from this collection will be donated through Andrew Birkin to organizations supporting children in Africa.

This photo collection reinterprets the free spirit and aesthetic sense inherent in Jane and Serge's everyday life through the filter of 'COUTURE D'ADAM'.

T-shirt Collection

Charity Photo T-shirt Collection Featuring Jane Birkin and Serge Gainsbourg

Charity Photo T-shirt Collection 'Jane & Serge. A Family Album'

♦ T-Shirt / Jane & Serge in the Taxi (Monochrome)

A snapshot capturing a small moment shared in a taxi.

An impressive scene that reflects the unique perspective of Andrew Birkin, who knew the intimate relationship between Jane and Serge.

T-Shirt / Jane & Serge in the Taxi (Monochrome) 15,400 yen

Jane & Serge

T-shirt / Jane & Serge in the Taxi (Monochrome)

♦ T-Shirt / Jane & Serge at Beach (Color)

Captured their natural appearance playing on the beach.

Innocent expressions illuminated by sunlight and the flow of peaceful time show family daily life.

T-Shirt / Jane & Serge at Beach (Color) 15,400 yen

Jane & Serge

T-Shirt / Jane & Serge at Beach (Color)

♦ T-Shirt / Serge (Monochrome)

A portrait capturing the real face of Serge Gainsbourg in an unguarded moment.

A striking piece with an expression that conveys calmness and intelligence.

T-Shirt / Serge (Monochrome) 15,400 yen

Serge

T-shirt / Serge (Monochrome)

♦ T-Shirt / Serge with Dog (Monochrome)

A quiet afternoon with his beloved bull terrier.

Another portrait of Serge Gainsbourg that reveals the sensitivity and kindness behind his fame.

T-Shirt / Serge with Dog (Monochrome) 15,400 yen

Serge & Dog

T-shirt / Serge & Dog (Monochrome)

♦ T-Shirt / Jane (Color)

Jane Birkin's free and gentle figure vividly shines in color.

Her light charm can be felt from her expressions and gestures illuminated by natural light.

T-Shirt / Jane (Color) 15,400 yen

Jane (Color)

T-shirt / Jane (Color)

♦ T-Shirt / Jane (Monochrome)

Jane Birkin's serene and elegant appearance emerges in the monochrome world.

Expressions woven by light and shadow leave a beautiful afterglow.

T-Shirt / Jane (Monochrome) 15,400 yen

Jane (Monochrome)

T-shirt / Jane (Monochrome)

About 'Jane & Serge: A Family Album'

Jane Birkin symbolized the era with her rare beauty and free lifestyle in the 1970s. As symbolized by Hermès' 'Birkin bag' named after her, her presence continues to captivate people around the world.

The photo book 'Jane & Serge: A Family Album' captures Jane's private side. Taken by Andrew Birkin, a film director/photographer and Jane's older brother, this work contains the trajectory of 12 years from the meeting of Jane Birkin and composer/film director Serge Gainsbourg to the birth of their daughter Charlotte, and their time as a family.

From Jane's 16th birthday to a snapshot of Charlotte and Serge taken in 1979──

Through the intimate gaze that only a brother could capture, it reveals their real faces, not as stars, and precious family moments.

'Jane & Serge: A Family Album' Andrew Birkin

'Jane & Serge: A Family Album' Andrew Birkin

COUTURE D'ADAM Brand Profile

COUTURE D'ADAM is a fashion brand that rebuilds authentic items in a modern way with craftsmanship-filled careful construction.

Rooted in respect for tradition and free thinking unbound by old values, it proposes a borderless style not limited by era or gender.

Creative Director/Designer Hiroki Hirano has experience as a creative director, conceptor, designer, and buyer for various domestic and international brands. From the brand's inception, he has been well-regarded for tailored jackets and coat outers, which continue to receive high support as iconic products.

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COUTURE D'ADAM

COUTURE D'ADAM Official Online Store

Director's Profile

Hiroki Hirano

Representative Director, Creative Director, Designer of white office Inc.

At BAYCREWS Co., Ltd., he served as buyer, MD, director, and conceptor for the men's brand 'EDIFICE'. After going independent in 2013, he operates his own brand 'COUTURE D'ADAM' and also develops collaborations with domestic and international artists.

In addition, he has worked with many overseas brands (the article continues, but only the first 8000 characters were provided; the actual text ends here, so this is output as is.)