Web Analytics Tool "Content Analytics" with Analytical AI Agent Launches New "AI Personalization Feature" to Cultivate "Company-Specific" AI

UNCOVER TRUTH Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Keizo Ishikawa; hereinafter referred to as UNCOVER TRUTH) is pleased to announce the addition of a new feature, "AI Personalization Feature," to its Web analytics tool "Content Analytics®" equipped with an analytical AI agent. This feature allows users to pre-teach the AI with their company's brand information and analytical prerequisites, thereby cultivating an AI that is "company-specific."

This feature consists of two components: "Custom Prompts," which set prerequisites tailored to each user and objective, and "Base Prompts," which consistently reflect prerequisites common to the entire project in all AI analyses.

Overview of the New "AI Personalization Feature"

The "AI Personalization Feature" is a suite of functions designed to cultivate a general-purpose AI into an "AI that understands your company" by pre-teaching it with company-specific prerequisite information. It comprises two components with different scopes of application: "Custom Prompts" and "Base Prompts." By combining both, an environment is created where AI analyses of stable quality can be utilized across the entire organization.

Custom Prompts – Prerequisites to be Used According to Objective and Person in Charge

This feature allows users to pre-register prerequisite information specific to their company or field of responsibility, such as target users, KPIs, and competitor information, categorized by objective. This eliminates the need to repeat the same explanations every time AI chat or automated reports are used, enabling immediate retrieval of analysis results that consider the company's context. Multiple prompts can be registered and switched according to use case, and they can also be shared within a team.

Base Prompts – Common Prerequisites Applied Consistently Across the Entire Project

Once administrators set prerequisite information that should always be applied to the entire project, such as brand tone and mandatory output rules, it is automatically reflected in all AI analyses without members needing to be consciously aware of it. This mechanism maintains consistent organizational rules without the hassle of selection.

Key Features of the "AI Personalization Feature"

1. Cultivate a General-Purpose AI into a "Company-Specific AI"

All AI tools, in their initial state, know nothing about your company. With Custom Prompts, prerequisite knowledge such as your company's brand tone, KPIs, target customers, and competitive environment can be incorporated into the AI, allowing for continuous use as an "AI that understands our company." Registration is done through intuitive input fields, and guidance on how to write is available, enabling even first-time users to start without hesitation.

2. Share Organizational Tacit Knowledge with AI and Elevate Team-Wide Analysis Quality

By documenting and sharing tacit knowledge, such as "I want the analysis to be done with these prerequisites," which was previously held only by experienced staff, as prompts, all team members can obtain analyses from the AI at the same level. This resolves the structural issue of varying analysis quality due to personnel changes or differences in AI utilization skills.

3. Eliminate "Preparation Costs" Every Time

The effort of explaining the same prerequisite information to the AI each time is eliminated, allowing personnel to focus immediately on "analysis and decision-making." By registering prompts for specific purposes such as "for SNS analysis" or "for SEO improvement," analytical perspectives can be switched with a single touch when using AI chat. You can also save your frequently used prompts as the default selection.

4. Maintain Project-Common Prerequisites Consistently Across the Organization

With "Base Prompts," administrators can collectively set project-common rules such as brand tone and output format, which are then automatically reflected in all AI analyses without members needing to specify them individually. This ensures a consistent level of quality and coherence regardless of who uses it or when, preventing variations in organizational output.

5. Applicable Not Only to AI Chat but Also to Automated Reports

Registered prompts can be applied not only to AI chat for real-time interaction but also to "AI Automated Reports" that are generated periodically. From daily analyses to regular reports, you can continuously obtain consistent insights based on your company's prerequisites.

For an overview of automated reports, please see below.

AI Proposes Analysis and Improvement Wireframes Based on Content Viewing Data on the Page! Content Analytics Officially Releases New Feature "Content Report AI"

Background of New Feature Development

While the use of AI chat tools is expanding in corporate marketing analysis, many voices have been raised stating, "We have to re-explain our company's products, targets, and policies to the AI every time," and "The quality of instructions to the AI varies by person in charge, leading to unstable analysis results."

The quality of AI output significantly changes based on "what is communicated." However, if the input of prerequisite information is left to individuals each time, the tool's inherent potential cannot be fully realized. To solve this problem, UNCOVER TRUTH developed the "AI Personalization Feature," which consists of "Custom Prompts" and "Base Prompts."

This feature provides an environment where, once administrators register company information, all team members can provide the AI with the same quality of prerequisite information. With the concept of "nurturing" the AI, it offers an analysis experience that becomes more optimized for the company the more it is used.

Future Outlook

Through "Content Analytics," UNCOVER TRUTH aims to create an environment where even those without specialized data analysis knowledge can perform advanced analysis and improvements (democratization of data analysis). The "AI Personalization Feature" is positioned as the first step in cultivating an AI agent for company-specific use. In conjunction with the upcoming "Marketing Calendar Feature," UNCOVER TRUTH will continue to support companies' marketing DX.

About Content Analytics

"Content Analytics®" is a Web analytics tool equipped with an analytical AI agent that revolutionizes traditional website analysis. It possesses the functionality to automatically recognize content within Web pages and quantitatively analyze its impact on user behavior, providing detailed insights such as "This image attracts users, but the next heading is skipped."

Its UI is also designed to facilitate deep analysis and discovery of improvement points, even without analyst-level expertise. Furthermore, by leveraging generative AI for automated analysis, insight generation, and improvement suggestions, it accelerates the PDCA cycle from strategy planning to execution and verification.

URL: https://www.uncovertruth.co.jp/service/ca/

* "Content Analytics" and "コンテンツアナリティクス" are registered trademarks of UNCOVER TRUTH Inc.

About UNCOVER TRUTH Inc.

Company Name: UNCOVER TRUTH Inc.

Location: Shibuya Infostower 13F, 20-1 Sakuragaokacho, Shibuya-ku, Tokyo

Representative: Keizo Ishikawa, Representative Director

Established: April 24, 2013

Business Activities:

Provision of "Content Analytics," a Web analytics tool equipped with an analytical AI agent

Provision of "Eark," a no-code CDP for collecting, integrating, and utilizing customer data

Provision of "DX-Accelerator," an on-site support service for data utilization personnel

Provision of various marketing and data integration, analysis, and improvement consulting services utilizing CDP

URL: https://www.uncovertruth.co.jp/