TAM Collaborates on Hokkaido Television's 'Hanatare NACS' New AI Segment
TAM Inc. has provided planning support and technical assistance for a new Generative AI segment on the popular variety show 'Hanatare NACS'. AI experts from TAM HOKKAIDO also appeared on screen.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 19:12
- 🔍 Collected: April 23, 2026 at 00:02 (4h 49m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 06:52 (6h 49m after Collected)
TAM Inc. (Headquarters: Kita-ku, Osaka; CEO: Shinji Tamehiro) collaborated with Hokkaido Television Broadcasting Co., Ltd. (HTB) for a new project utilizing Generative AI on the variety show 'Hanatare NACS.' TAM provided planning support, on-site live demonstration support for AI generation, and appeared on the show as AI experts.
The first episode of this series began broadcasting at midnight on Thursday, April 9, 2026, and is scheduled to air over several weeks every Thursday night.
Co-creating a New AI Entertainment Segment for 'Hanatare NACS'
'Hanatare NACS' is one of Hokkaido's leading TV programs featuring the five members of TEAM NACS. In this new Generative AI segment, TAM handled the following:
- Support for launching the program project
- Designing AI utilization ideas
- On-site AI generation support during recording
- On-screen appearance as an AI expert
Wataru Tanaka from TAM HOKKAIDO Appears as an AI Expert
Wataru Tanaka, a member of TAM HOKKAIDO, appeared as an AI expert on the program. He answered questions about AI from the TEAM NACS members while explaining the mechanisms and possibilities of Generative AI.
The project was also supported by the following team members on the day of recording:
- AI Expert Appearance: Wataru Tanaka
- On-site Generation Support: Kazuo Yonemoto (Engineer) / Atsumi Kamii (Designer) / Yujiro Ichioka (Director)
- Planning Advisor: Hiroshi Kato
Comment from Wataru Tanaka (TAM HOKKAIDO):
'This project began when HTB consulted us following the establishment of TAM HOKKAIDO, a hub for GenAI research and co-creation in Sapporo. I feel that AI is not just an efficiency tool but can become a partner that creates new ideas in entertainment. It was very impressive to shape the serendipity and fun unique to AI together with the members of TEAM NACS. I hope viewers can enjoy the possibilities of AI.'
Broadcasting Details
- Program: Hanatare NACS
- Station: Hokkaido Television Broadcasting (HTB)
- Series Start: Thursday, April 9, 2026, 24:15 (Midnight)
- Website: https://www.htb.co.jp/hanatare/
TAM will continue to foster partnerships that 'co-create the future' from its Sapporo office while collaborating with domestic and international bases in Tokyo, Osaka, Singapore, Taiwan, London, Amsterdam, and Hawaii.
About TAM Sapporo Office (TAM HOKKAIDO):
- Name: TAM Sapporo Office 'TAM HOKKAIDO'
- Location: Within 'Air Water Forest' (North 8 West 13, Chuo-ku, Sapporo, Hokkaido)
- Opening Date: May 31, 2025
- Functions: AI R&D, local government collaboration projects, creative development.
About TAM:
TAM is a co-creative tech agency that builds new value with clients. We support DX (Digital Transformation) as a partner, covering everything from manufacturing (production and development) to marketing and on-site operations.
- Established: April 25, 1992
- CEO: Shinji Tamehiro
- Location: 3-7 Suehiro-cho, Kita-ku, Osaka
- Business: Partner-type digital agency
- URL: https://www.tam-tam.co.jp/
The first episode of this series began broadcasting at midnight on Thursday, April 9, 2026, and is scheduled to air over several weeks every Thursday night.
Co-creating a New AI Entertainment Segment for 'Hanatare NACS'
'Hanatare NACS' is one of Hokkaido's leading TV programs featuring the five members of TEAM NACS. In this new Generative AI segment, TAM handled the following:
- Support for launching the program project
- Designing AI utilization ideas
- On-site AI generation support during recording
- On-screen appearance as an AI expert
Wataru Tanaka from TAM HOKKAIDO Appears as an AI Expert
Wataru Tanaka, a member of TAM HOKKAIDO, appeared as an AI expert on the program. He answered questions about AI from the TEAM NACS members while explaining the mechanisms and possibilities of Generative AI.
The project was also supported by the following team members on the day of recording:
- AI Expert Appearance: Wataru Tanaka
- On-site Generation Support: Kazuo Yonemoto (Engineer) / Atsumi Kamii (Designer) / Yujiro Ichioka (Director)
- Planning Advisor: Hiroshi Kato
Comment from Wataru Tanaka (TAM HOKKAIDO):
'This project began when HTB consulted us following the establishment of TAM HOKKAIDO, a hub for GenAI research and co-creation in Sapporo. I feel that AI is not just an efficiency tool but can become a partner that creates new ideas in entertainment. It was very impressive to shape the serendipity and fun unique to AI together with the members of TEAM NACS. I hope viewers can enjoy the possibilities of AI.'
Broadcasting Details
- Program: Hanatare NACS
- Station: Hokkaido Television Broadcasting (HTB)
- Series Start: Thursday, April 9, 2026, 24:15 (Midnight)
- Website: https://www.htb.co.jp/hanatare/
TAM will continue to foster partnerships that 'co-create the future' from its Sapporo office while collaborating with domestic and international bases in Tokyo, Osaka, Singapore, Taiwan, London, Amsterdam, and Hawaii.
About TAM Sapporo Office (TAM HOKKAIDO):
- Name: TAM Sapporo Office 'TAM HOKKAIDO'
- Location: Within 'Air Water Forest' (North 8 West 13, Chuo-ku, Sapporo, Hokkaido)
- Opening Date: May 31, 2025
- Functions: AI R&D, local government collaboration projects, creative development.
About TAM:
TAM is a co-creative tech agency that builds new value with clients. We support DX (Digital Transformation) as a partner, covering everything from manufacturing (production and development) to marketing and on-site operations.
- Established: April 25, 1992
- CEO: Shinji Tamehiro
- Location: 3-7 Suehiro-cho, Kita-ku, Osaka
- Business: Partner-type digital agency
- URL: https://www.tam-tam.co.jp/