SP EXPERT'S Certified as "Technology Partner" in "LINE Mini App Category" of "LINE Yahoo Partner Program"
SP EXPERT'S has been certified as a "Technology Partner" in the "LINE Mini App category" of the "LINE Yahoo Partner Program" for 2026. This certification enables SP EXPERT'S to strengthen its "Mission-based Loyalty Program" utilizing LINE Mini Apps and expand its marketing support for businesses.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 21:11
- 🔍 Collected: May 11, 2026 at 12:32
- 🤖 AI Analyzed: May 12, 2026 at 01:52 (13h 20m after Collected)
SP EXPERT'S Inc. (Headquarters: Tokyo, Representative: Mitsuru Kubota, hereinafter SP EXPERT'S) has been certified in the "LINE Mini App category" of the "Technology Partner" section for the 2026 fiscal year within the "LINE Yahoo Partner Program." This program, provided by LINE Yahoo Corporation (Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Takeshi Idezawa), certifies partners specializing in various areas such as the introduction and support of marketing solutions.
## About the "LINE Yahoo Partner Program"
The "LINE Yahoo Partner Program" is a program* that certifies advertising agencies and service developers across various categories—"Sales Partner," "Technology Partner," "Network Partner," "Adtech Partner," and "Industry Solution Partner"—with the aim of more actively promoting the resolution of marketing and CX challenges utilizing LINE and Yahoo! JAPAN.
The "Technology Partner" certification, which SP EXPERT'S has now received, is for partners who provide technical support in the introduction of marketing solutions and API-related services, primarily focusing on "LINE Official Account," "LINE Apply," and "LINE Mini App."
*Certifications are granted in "Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)," "Technology Partner (Communication Category, Sales Promotion Category, LINE Mini App Category)," "Network Partner (Display Ad Network Partner, Search Ad Network Partner)," "Adtech Partner (Performance Measurement Certified Partner)," and "Industry Solution Partner (Education Partner)."
Upon receiving this certification, SP EXPERT'S will contribute to the marketing solutions provided by LINE Yahoo Corporation and the growth of the market, primarily through its original solution "Mission-based Loyalty Program" utilizing LINE Mini Apps, thereby contributing to the marketing efforts of many clients.
## What is the Mission-based Loyalty Program?
The "Mission-based Loyalty Program," a LINE Mini App solution provided by SP EXPERT'S, is an original solution that can be easily built on LINE using LINE Mini Apps. Companies present business objectives such as video viewing, store visits, or product purchases as "missions" to consumers, leading to maximized loyalty to the company while consumers enjoy the experience.
## Four Features of the Mission-based Loyalty Program
### ➀ Fostering motivation for action by assigning missions according to funnel depth
* It serves as a guide for consumers' actions, making it clear and easy to understand what to do next.
* The sense of accomplishment upon completing each mission helps maintain customer interest.
### ② Promoting continuation through a program that accumulates points with each mission completion
* Customers can clearly see their accumulated points, and since points offer discounts and benefits, it motivates them to save points for their next action.
* For existing customers, rank becomes a kind of status, increasing engagement with the brand.
### ③ Maximizing announcement effectiveness with "more personal" CRM using data
* Personalized CRM based on behavioral history allows for communication tailored to each customer.
* It can be linked not only with the company's LINE Official Account but also with existing systems such as Salesforce and MA tools.
### ④ Utilizing user data for media planning guidance
* Acquired data can be analyzed to understand user trends and consider media planning suitable for user attributes.
## About SP EXPERT'S Inc.
SP EXPERT'S Inc. provides services centered on digital promotion solutions, based on the vision of "providing experiences that move people's hearts." With over 100 annual achievements and a rich menu of solutions, the company flexibly responds to client challenges.
(HP: https://spexperts.co.jp/)
## About the "LINE Yahoo Partner Program"
The "LINE Yahoo Partner Program" is a program* that certifies advertising agencies and service developers across various categories—"Sales Partner," "Technology Partner," "Network Partner," "Adtech Partner," and "Industry Solution Partner"—with the aim of more actively promoting the resolution of marketing and CX challenges utilizing LINE and Yahoo! JAPAN.
The "Technology Partner" certification, which SP EXPERT'S has now received, is for partners who provide technical support in the introduction of marketing solutions and API-related services, primarily focusing on "LINE Official Account," "LINE Apply," and "LINE Mini App."
*Certifications are granted in "Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)," "Technology Partner (Communication Category, Sales Promotion Category, LINE Mini App Category)," "Network Partner (Display Ad Network Partner, Search Ad Network Partner)," "Adtech Partner (Performance Measurement Certified Partner)," and "Industry Solution Partner (Education Partner)."
Upon receiving this certification, SP EXPERT'S will contribute to the marketing solutions provided by LINE Yahoo Corporation and the growth of the market, primarily through its original solution "Mission-based Loyalty Program" utilizing LINE Mini Apps, thereby contributing to the marketing efforts of many clients.
## What is the Mission-based Loyalty Program?
The "Mission-based Loyalty Program," a LINE Mini App solution provided by SP EXPERT'S, is an original solution that can be easily built on LINE using LINE Mini Apps. Companies present business objectives such as video viewing, store visits, or product purchases as "missions" to consumers, leading to maximized loyalty to the company while consumers enjoy the experience.
## Four Features of the Mission-based Loyalty Program
### ➀ Fostering motivation for action by assigning missions according to funnel depth
* It serves as a guide for consumers' actions, making it clear and easy to understand what to do next.
* The sense of accomplishment upon completing each mission helps maintain customer interest.
### ② Promoting continuation through a program that accumulates points with each mission completion
* Customers can clearly see their accumulated points, and since points offer discounts and benefits, it motivates them to save points for their next action.
* For existing customers, rank becomes a kind of status, increasing engagement with the brand.
### ③ Maximizing announcement effectiveness with "more personal" CRM using data
* Personalized CRM based on behavioral history allows for communication tailored to each customer.
* It can be linked not only with the company's LINE Official Account but also with existing systems such as Salesforce and MA tools.
### ④ Utilizing user data for media planning guidance
* Acquired data can be analyzed to understand user trends and consider media planning suitable for user attributes.
## About SP EXPERT'S Inc.
SP EXPERT'S Inc. provides services centered on digital promotion solutions, based on the vision of "providing experiences that move people's hearts." With over 100 annual achievements and a rich menu of solutions, the company flexibly responds to client challenges.
(HP: https://spexperts.co.jp/)