A New Standard for Extreme Heat and Heavy Rain Eras: Umbrella Brand 'mabu' Renews EC Site After 10 Years, Proposing 'Weather-Life' to Adapt to Accelerating Climate Change.

SMV JAPAN Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Takashi Hayashi), which operates the umbrella brand 'mabu,' fully renewed its official e-commerce site on Monday, April 27, 2026, for the first time in approximately 10 years. Moving beyond the previous category of 'rain goods,' mabu has evolved into a 'weather-life brand' that enriches the lives of people who 'live with the sky' by accompanying drastic weather changes such as intense heat and torrential downpours. It offers a wide range of functional items, including sun protection and automatic opening/closing, led by the popular 'Edo Series' with auspicious Japanese patterns (over 500,000 units shipped / from 4,950 yen).

The Edo Series, characterized by its multi-rib structure, has shipped over 500,000 units. The Strength Series features high strength and wind-resistant structure. Sun protection types are also available.

Click here for the renewed site.

*Images are for demo purposes and may change.

The top UI has been completely revamped. Product search is now easier by category.

*Images are for demo purposes and may change.

Each product page has been streamlined, making essential information easier to view.

According to data from the Japan Meteorological Agency, the number of extreme heat days (maximum temperature of 35°C or higher) in Japan in fiscal year 2025 was the highest ever recorded, announced to be 2-3 times that of previous years. Furthermore, in recent years, 'scorching hot days' approaching 40°C are no longer rare, and the incidence of guerrilla downpours is also on the rise. In such an environment, the traditional concept of 'umbrellas are only for rainy days' is changing to that of 'equipment' that protects against heatstroke and sudden downpours.

Based on the concept of 'a little good thing in everyday life,' mabu started in 2008 as a domestic rain goods brand, delivering small comforts and peace of mind through the tool of an umbrella on both sunny and rainy days. However, in modern times, where the boundary between clear and rainy weather is blurring and life-threatening heat continues, we have redefined the brand's role. As a 'weather-life brand,' we design the relationship between the sky and people, continuing to offer items that accompany modern lifestyles, bringing joy on any sky day.

ReShape Shade Mini AUTO (tax included 3,850 yen)

An stress-free folding experience for you.

Features a special yarn structure fabric. It maintains its shape and can be easily bundled after use. Furthermore, it's smooth with automatic opening and closing. An all-weather type, comfortable on both sunny and rainy days.

Click here for the product page.

Compact x Minimal. An all-weather umbrella with a carrying case.

We propose a set of a trendy compact umbrella with a carabiner-equipped soft case. Its functionality and simple design make it suitable for any scene.

Case-in AW Mini (tax included 4,950 yen)

Click here for the product page.

●EC Site Overview

Store Name: mabu Official Store | A Weather-Life Brand Designing the Relationship Between Sky and People

Launch Date: Monday, April 27, 2026

Number of Products: Approximately 50 types

*Includes 2026 SS new arrivals

Price Range: 1,650 yen to 5,940 yen (tax included)

Sales Manager: Yuma Honda

Inquiries: 0120-444-149

[Reception Hours] Weekdays 10:00 to 17:00 (*Excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)

Email Address: smv-mabu-eshop@smv.co.jp

URL: https://www.mabuworld.co.jp/

Supported Devices: PC, Smartphone, Tablet

●About SMV JAPAN Co., Ltd.

Company Name: SMV JAPAN CO., LTD.

Head Office: VORT Azabu East 5F, 1-25-5 Higashi Azabu, Minato-ku, Tokyo

Phone Number: 03-6234-6211

Established: February 1996

Representative: Takashi Hayashi (Representative Director, Chairman & President)

URL: https://www.smv.co.jp/