[PARCELLE JEWELRY Kumamoto Store (Tsuruya Department Store)] Announcing July Jewelry Events

PARCELLE JEWELRY Kumamoto Store (Tsuruya Department Store Main Building 1F Accessory Counter)

PARCELLE JEWELRY, a jewelry brand originating from Ebisu, Tokyo (operated by PARCELLE Inc. | President and CEO: Kotoe Shinada), crafts unique pieces by Japanese artisans using natural stones, diamonds, pearls, and coral, with the concept of "jewelry that stays close to your heart."

At PARCELLE JEWELRY Kumamoto Store (Tsuruya Department Store Main Building 1F Accessory Counter), in addition to one-of-a-kind jewelry unique to our permanent store, we will be showcasing the individuality of gemstones and the craftsmanship of our artisans through new collections, a POP UP SHOP, and monthly events throughout July.

In TOPICS, we will introduce new designs added to our popular "Reverie" collection, where gemstones are arranged like musical notes. These new pieces, including rings featuring a single gemstone as the star and three-stone types combining gemstones of different sizes, embody PARCELLE JEWELRY's signature sense of color and craftsmanship.

Furthermore, from July 15 (Wed) to July 21 (Tue), a POP UP SHOP, the first of 2026, will be held for seven days at the Tsuruya Department Store Main Building 1F event space. In addition to a diverse collection including summer new arrivals, we will also offer limited-edition items exclusively available at the POP UP SHOP.

JEWELRY EVENTS will feature a variety of programs throughout July, starting with the "TRUNK SHOW" on July 2 (Thu) and 3 (Fri), followed by "Narusawa Day" on July 15 (Wed), "CARAVAN" on July 16 (Thu), "Shinada Days" on July 17 (Fri) and 18 (Sat), and "STONE marché" on July 25 (Sat) and 26 (Sun).

The TRUNK SHOW will feature special CANDY rings using carved stones. During CARAVAN, Yoko Miyamoto, one of the founding members, will be available for consultations on a wide range of jewelry-related topics. STONE marché will offer a selection of loose stones inspired by the summer sky.

This July, please enjoy the unique world of PARCELLE JEWELRY at our Kumamoto store, from encountering gemstones and new jewelry to consultations on custom orders and selecting loose stones.

* All PARCELLE JEWELRY items are one-of-a-kind, and the placement and type of natural stones, diamonds, etc., used will vary for each piece. The images in this release are examples of products.

* Each item is available in limited quantities and will be sold on a first-come, first-served basis. Please understand this in advance.

* The content of this release is based on information available as of the announcement date. Product information, prices, and service details are subject to change without notice.

TOPICS

【NEW ARRIVAL】Reverie - New Reverie Adorned with Color and Rhythm

"Reverie," meaning "daydream" in French, is a popular PARCELLE JEWELRY collection where gemstones are arranged like musical notes. Its graceful presence, reminiscent of notes dancing lightly on a staff, and the combination of richly colored gemstones add a vibrant rhythm to your fingers.

New additions to the Reverie collection include rings that highlight a single gemstone and three-stone designs that combine gemstones of different sizes. These designs, which vary in expression according to the shape of the stone, such as round and oval, cherish the beauty of classic rings while layering PARCELLE JEWELRY's signature sense of color and craftsmanship.

A distinctive feature is the sculpting of the prongs that hold the gemstones. Instead of rounding the tips, they are finished with a neat, square shape, giving the entire ring a clean impression. When viewed from the side, the setting resembles a crown. Not only are the gemstones securely set, but the prongs and balance are adjusted for each piece to ensure a beautiful profile.

The small gemstones adorning the band also embody the essence of Reverie. From tiny checkerboard cuts to the harmonious interplay of color and sparkle with the center stone, each ring presents a unique expression.

The new Reverie collection can be viewed at PARCELLE JEWELRY Kumamoto Store. Please enjoy the beauty of the craftsmanship in the details and the resonance of gemstone colors, like a musical composition, at the store.

Gemstones are arranged like musical notes, adding a colorful rhythm to your fingers.

A setting reminiscent of a crown and neat prongs. The new Reverie's profile, beautifully crafted even from the side.

Layered with different colors for each stone. Rings that add brilliance to your everyday attire.

First POP UP SHOP of 2026 to be held at Tsuruya Department Store

― From July 15 (Wed) to July 21 (Tue) at the Main Building 1F Event Space ―

We are deeply appreciated by many customers in Kumamoto Prefecture through our permanent store, "PARCELLE JEWELRY Kumamoto Store" (Tsuruya Department Store Main Building 1F). We are pleased to announce that a POP UP SHOP, staffed by dedicated personnel, will be held for seven days from July 15 (Wed) to July 21 (Tue), 2026, at the Tsuruya Department Store Main Building 1F event space. This will be the first POP UP SHOP held at Tsuruya Department Store in 2026.

At the venue, in addition to a diverse collection including summer new arrivals, we will also offer limited-edition items exclusively available at the POP UP SHOP. This is an opportunity to experience a wider range of PARCELLE JEWELRY's world through a lineup different from our permanent store.

POP UP SHOP at Tsuruya Department Store (photographed June 2025)

The POP UP SHOP will be guided by dedicated staff who travel across the country.

The staff attending this event have connections to Kumamoto. Shop leader Matsumoto (@manaka_parcelle) is from Kumamoto City, her hometown. Her childhood dream was to be an elevator attendant at Tsuruya. Jewelry coordinator Ogawa (@yuto___0907) is a familiar face to Kumamoto customers. Maeda (@parcelle_yuki) also worked at PARCELLE JEWELRY Kumamoto Store until last July.

By visiting both the permanent PARCELLE JEWELRY Kumamoto Store and the POP UP SHOP, you can enjoy a wide range of items, from everyday jewelry to stunning one-of-a-kind pieces that become the centerpiece of your outfit.

POP UP SHOP Dedicated Staff: From left, Ogawa, Matsumoto, Maeda

PARCELLE JEWELRY POP UP SHOP Period: July 15 (Wed), 2026 - July 21 (Tue) Venue: Tsuruya Department Store Main Building 1F Event Space Phone: 03-6805-1681 (PARCELLE Inc.) Email: info@parcelle.jp Instagram: https://www.instagram.com/parcelle_event/

JEWELRY EVENTS

In July, PARCELLE JEWELRY Kumamoto Store will host events that allow you to enjoy encounters with gemstones, new jewelry, loose stone selection, and custom order consultations from different perspectives.

Starting with the "TRUNK SHOW" on July 2 (Thu) and 3 (Fri), we have prepared a variety of programs throughout July, including "Narusawa Day" on July 15 (Wed), "CARAVAN" on July 16 (Thu), "Shinada Days" on July 17 (Fri) and 18 (Sat), and "STONE marché" on July 25 (Sat) and 26 (Sun).

The TRUNK SHOW will feature specially crafted "CANDY" rings, CARAVAN will offer jewelry consultations with founding member Yoko Miyamoto, and STONE marché will showcase a variety of loose stones inspired by the summer sky.

This July, please come to our Kumamoto store to experience the charm of jewelry created through the individuality of gemstones and custom craftsmanship.

【Reservations and Inquiries】 ■ PARCELLE JEWELRY Kumamoto Store: 096-355-0080 (Direct)

It may be crowded at certain times on event days (especially the first day). To ensure a relaxed viewing experience, we recommend making a reservation in advance. If you have a preferred time slot, please feel free to contact PARCELLE JEWELRY Kumamoto Store.

TRUNK SHOW - July 2 (Thu) & 3 (Fri) - CANDY Rings with Custom-Made Settings for Each Stone

The "TRUNK SHOW," held only for two days each month, is an event where you can get an early look at new jewelry not yet released to the general public and collections that are usually limited in their in-store availability.

For the July TRUNK SHOW, we will be presenting specially crafted "CANDY" rings.

The featured stones are carved gemstones, chosen for their unique beauty. Their soft, petal-like curves and fresh appearance when hit by light offer a different charm than conventionally cut stones. Because carved gemstones are hand-carved, their outlines, thickness, and carving depth vary from stone to stone. Therefore, they cannot be set in standard, pre-made settings.

For these "Candy" rings, we create a mold for each individual carved gemstone and craft a unique setting tailored to its outline and thickness. The prongs require both strength to securely hold the gemstone and delicacy to avoid obstructing the carved details. Furthermore, the edges of the settings are engraved with a burin, layering the soft curves of the carved stone with the sharp contours of the metal.

Sterling silver is used for the metal. This allows for a form that is both substantial, fitting for the "Candy" concept, and adorned with meticulous handwork.

From the band to the sides, each stone is pavé-set, creating delicate light that continues to sparkle even when the hand is tilted.

These special "Candy" rings offer not only front-facing brilliance but also a density of craftsmanship that can be felt even from the side. Please compare each piece and choose your favorite at the July TRUNK SHOW.

On July 2 (Thu), Kotoe Shinada (@kotoe_parcelle), representative of PARCELLE JEWELRY, will be present. On July 3 (Fri), Taisuke Narusawa (@taisuke_parcelle), founder and main designer, will be visiting. They will be available to discuss everything from the background and craftsmanship of the "Candy" rings to jewelry selection and custom orders.

Carved gemstones with a fresh appearance, set in unique settings for each stone.

Settings edged with a burin and the sparkle of pavé setting. Rings where craftsmanship can be felt even from the side.

Petal-like carved gemstones add soft color to your fingers.

CARAVAN - July 16 (Thu) - Special Consultation Session with Founding Member Yoko Miyamoto

"CARAVAN" is a special opportunity where Yoko Miyamoto (@yoko_parcelle), one of PARCELLE JEWELRY's founding members, visits various stores to offer direct consultations on jewelry.

Miyamoto has over 30 years of experience in the jewelry industry, including involvement in gemstone sourcing and product planning as a buyer and designer. She offers personalized proposals, from everyday jewelry to special one-of-a-kind pieces, taking into account the individuality of the gemstones and the customer's preferences.

You can consult on a wide range of topics, including gemstone selection, custom orders for your own loose stones, repairs, maintenance, and full custom designs.

This is an opportunity for those who wish to revitalize cherished jewelry to match current fashion, or for those who want to create a unique piece for themselves, to discuss their ideas in detail.

To ensure a relaxed experience, we recommend making a reservation in advance. If you have a preferred time slot, please feel free to contact PARCELLE JEWELRY Kumamoto Store (Phone: 096-355-0080 (Direct)).

Miyamoto's full custom jewelry (partial)

Miyamoto draws illustrations and arranges gemstones in front of the customer to make her proposals.

Yoko Miyamoto

* Repairs, refurbishment, and maintenance may not be possible depending on the condition, material, and structure of the item. Please consult with us at the store for details.

STONE marché - July 25 (Sat) & 26 (Sun) - Introducing Loose Stones Inspired by the Summer Sky

"STONE marché," held monthly, is an event where you can view a wide variety of gemstones all in one place. We accept consultations for custom orders as well as purchases of loose stones. Target loose stones during this period will be offered at approximately half the regular price.

For the July STONE marché, we will present various colors inspired by the summer sky.

We will have tumble-cut aquamarines like water droplets after a passing shower, tourmalines with natural colors resembling the end of a rainbow, Oregon sunstones reminiscent of the setting sun, tanzanites in shades of purple and indigo reflecting the summer twilight, and sphenes sparkling like distant fireworks, evoking seasonal scenery.

Additionally, rubies that seem to hold the heat of the summer sun will be available in a wide range of shapes, including carved, cabochon, and princess cuts.

Please enjoy the different colors, shapes, and light expressions of each stone at the store.

PARCELLE JEWELRY Kumamoto Store

PARCELLE JEWELRY Kumamoto Store opened in April 2024 as the second permanent store in Kyushu. We aim to add color to your daily life by providing high-quality jewelry and comfortable customer service, fostering long-term relationships with our customers in Kumamoto. Please visit us.

◯ Store Manager: Nakamura (@fuka_parcelle)

◯ Store: 1F Accessory Counter, Main Building, Tsuruya Department Store, 6-1 Tetorihonmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture, 860-8586

◯ Phone: 096-355-0080 (Direct) ◯ Email: info@parcelle.jp ◯ Instagram: https://www.instagram.com/parcelle_kumamoto/

◯ Business Hours: 10:00 AM - 7:00 PM

◯ Closed: In accordance with the department store's closing days * Business days and hours are subject to change. Please understand this in advance.

【Online Store】PARCELLE JEWELRY ONLINE

PARCELLE JEWELRY's online store, "PARCELLE JEWELRY ONLINE." You can enjoy time with jewelry without being bound by time or location.

In addition to exclusive online store collections, we offer store-specific benefits such as 10,000 points for new member registration (usable immediately), a 10% point reward on purchases, and free shipping campaigns.

We look forward to serving you, just as we do in our physical stores.

* The content of this release is based on information available as of the announcement date.

Jewelry that stays close to your heart. PARCELLE JEWELRY

PARCELLE JEWELRY's concept, "jewelry that stays close to your heart," began with a small street-level store in Ebisu, Tokyo, in 2013. Cherishing the techniques of the good old days, the jewelry is meticulously handcrafted by Japanese artisans, becoming a partner to color your daily life. Currently, we are available at department stores nationwide, including our Ebisu main store, Takashimaya stores in Shinjuku, Yokohama, Kyoto, and Osaka, Iyotetsu Takashimaya (Matsuyama City), Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin Store, and Tsuruya Department Store, as well as at POP UP SHOPS.

◯ Operating Company: PARCELLE Inc. | PARCEL

◯ President and CEO: Kotoe Shinada (@kotoe_parcelle)

◯ Founded: 2013 (Incorporated in 2015)

◯ Headquarters: JP-BASE Shibuya 3F, 2-17-9 Higashi, Shibuya-ku, Tokyo, 150-0011

◯ Corporate Site: https://parcelle.jp/ ◯ Online Store: https://parcelle-jewelry.com/

◯ Instagram: https://www.instagram.com/parcelle_jewelry/

◯ Official LINE: https://page.line.me/713ofhwa