PARCELLE JEWELRY Yokohama Store Announces June Jewelry Events at Yokohama Takashimaya

Originating from Ebisu, Tokyo, 'PARCELLE JEWELRY' operates on the concept of 'jewelry that stays close to your heart.' The brand features highly individualized materials such as natural stones, diamonds, pearls, and corals, which are meticulously handcrafted one by one by Japanese artisans. The PARCELLE JEWELRY Yokohama store, located on the 1st-floor accessories floor of Yokohama Takashimaya, has announced a series of exciting initiatives for June. These include in-store promotions, a POP UP SHOP, store-exclusive jewelry, and monthly events, all designed to showcase the unique personality of the gemstones and the exquisite craftsmanship of the artisans.

From Wednesday, June 3 to Sunday, June 7, the store will participate in the 'Special Invitation Event' held at Yokohama Takashimaya. Customers who meet the eligibility criteria—such as using Takashimaya debit/credit cards or the Tomonokai membership—will receive a 10% discount on targeted items, including in-store merchandise and framing fees for custom-made jewelry. Customers who sign up on the day of the event are also eligible for the discount.

From Wednesday, June 17 to Tuesday, June 23, a 'POP UP SHOP' will be hosted at Season Square on the 1st floor of the same building. Dedicated staff members, including Ogawa, Matsumoto, and Maeda, will introduce limited-edition designs and special-specification collections that differ from the regular Yokohama store lineup. This provides a rare opportunity to explore the brand's diverse worldview, including newly released jewelry timed with the POP UP SHOP.

In the Featured Jewelry segment, starting Monday, June 1, the store-exclusive collection 'Les Annees Folles' is being introduced. Inspired by the glamorous Paris of the 1920s, this classical collection features delicate craftsmanship resembling antique lace. The Yokohama store staff actively participated in the color coordination and stone matching, carefully selecting the main stones and the surrounding small diamonds to create a collection that blends elegance with the local store's unique expression.

Additionally, several Jewelry Events are scheduled: the 'STONE marché' on June 6 and 7, featuring loose stones reminiscent of hydrangea colors; the 'CARAVAN' on June 12 with a visit from founding member Yoko Miyamoto; and the 'TRUNK SHOW' on June 25 and 26, introducing Trapiche emerald rings. The online store also features the limited collection 'Cent Couleur'.