PARCELLE JEWELRY Ehime Matsuyama Store (IYOTETSU Takashimaya) Announces June Jewelry Events

PARCELLE JEWELRY Ehime Matsuyama Store (IYOTETSU Takashimaya Main Building 1st Floor, Accessory Section)

PARCELLE JEWELRY, a jewelry brand originating from Ebisu, Tokyo (PARCELLE Inc. / Head Office: Shibuya-ku, Tokyo; Representative Director: Kotoe Shinada), is a brand with the concept of "jewelry that touches the heart." Japanese artisans handcraft each piece individually using unique materials such as natural stones, diamonds, pearls, and coral.

At the PARCELLE JEWELRY Ehime Matsuyama Store (IYOTETSU Takashimaya Main Building 1st Floor, Accessory Section), in addition to the one-of-a-kind jewelry unique to a permanent store, the store will present a series of plans in June that allow visitors to appreciate the individuality of gemstones and the craftsmanship of artisans through traveling events, sister brands, and monthly events.

On Saturday, June 27, the store will host "Petite Boutique," a traveling event with the concept of a "one-day-only POP UP SHOP." This is a day to view collections at the Ehime Matsuyama Store that are usually only introduced at POP UP SHOPs and are rarely available at the permanent store.

TOPICS also features "La chiq," a sister brand of PARCELLE JEWELRY. La chiq is a brand with a classical and light presence, combining materials like silver and brass with the colors and individuality of natural stones. New rings and earrings have been added, further enriching the lineup.

JEWELRY EVENTS will include "STONE marché" on Saturday, June 6 and Sunday, June 7; "TRUNK SHOW" on Thursday, June 11 and Friday, June 12; and "CARAVAN" on Saturday, June 20, where founding member Yoko Miyamoto will visit the store. The events will feature loose stones reminiscent of hydrangea colors, rings using Trapiche emeralds, and CARAVAN, which handles everything from stone selection to custom orders, offering content unique to June.

The online store also features the limited collection "Cent Couleur." Please enjoy the jewelry both in-store and online, alongside the events at the Ehime Matsuyama Store.

* All PARCELLE JEWELRY items are one-of-a-kind, and the arrangement and type of natural stones, diamonds, etc., used differ for each piece. The images in this release are examples of products.

* Each item is available in limited quantities and sales will end when stock runs out. Please understand in advance.

* The content of this release is based on information as of the date of announcement. Product information, prices, service details, etc., are subject to change without notice.

TOPICS

■ Petite Boutique ― Saturday, June 27

― A one-day-only POP UP SHOP arrives at the Ehime Matsuyama Store ―

PARCELLE JEWELRY Ehime Matsuyama Store will hold a special event "Petite Boutique" on Saturday, June 27.

The concept of Petite Boutique is a "one-day-only POP UP SHOP."

This is a day to view collections at the Ehime Matsuyama Store that are usually only introduced at POP UP SHOPs and are rarely available at the permanent store.

On the day, staff from the dedicated POP UP SHOP team will be at the store to directly introduce the background of the jewelry and the attention to detail in the designs.

Visitors can pick up and view collections popular at POP UP SHOPs and one-of-a-kind jewelry, offering a lineup different from the regular store.

It's a day to encounter a slightly different side of PARCELLE JEWELRY.

At Petite Boutique, you can view collections introduced at POP UP SHOPs.

POP UP SHOP dedicated staff: From left, Ogawa, Matsumoto, Maeda

■ La chiq

― A sister brand of PARCELLE JEWELRY with a classical presence and light material feel ―

PARCELLE JEWELRY Ehime Matsuyama Store is introducing "La chiq," a sister brand of PARCELLE JEWELRY.

La chiq is a brand that combines materials like silver and brass with the colors and individuality of natural stones. Its characteristic is a lighter material feel compared to PARCELLE JEWELRY.

The organic forms created by artisan craftsmanship and the unique expressions of each natural stone are also charms of La chiq. As you wear the pieces, the texture of the material gradually changes, allowing you to experience the feeling of the jewelry growing into something uniquely yours.

At the Ehime Matsuyama Store, new rings and earrings have been added, further enriching the La chiq lineup. You can find items that are easy to wear without fuss, such as jewelry using large natural stones and designs that fit easily into daily outfits. Earrings start from 8,470 yen (tax included).

La chiq is classical yet blends naturally into daily coordination. Please experience its unique character, different from PARCELLE JEWELRY, at the Ehime Matsuyama Store.

JEWELRY EVENTS

In June, the PARCELLE JEWELRY Ehime Matsuyama Store will hold three JEWELRY EVENTS that allow visitors to appreciate seasonal colors, new jewelry before its general release, and stone selection and custom orders from different perspectives.

At "STONE marché" on Saturday, June 6 and Sunday, June 7, themed "Rainy Season and Hydrangeas," the store will offer loose stones with fresh colors such as blue, purple, light pink, and green. You can also see gemstones that change expression depending on light and angle, such as fancy color diamonds, tanzanite, color-change garnet, moonstone, and alexandrite.

At "TRUNK SHOW" on Thursday, June 11 and Friday, June 12, a ring featuring a Trapiche emerald will be introduced. The stone, impressive for its crystal pattern radiating from the center and deep green color, has been set in a design that highlights its contours and expression. These two days will also feature new jewelry before its general release and collections that are usually rarely shown in stores.

At "CARAVAN" on Saturday, June 20, founding member Yoko Miyamoto will visit the store and directly handle everything from stone selection and design proposals to custom orders, repairs, maintenance, and full orders for brought-in stones. You can view loose stones that change expression depending on color, inclusions, and light, such as bicolor tourmaline, party color amethyst, royal blue moonstone, and pezzottaite.

Through each event, please experience the charm of jewelry born from the expression of the gemstones themselves, the layering of colors, and custom crafting at the Ehime Matsuyama Store.

[Reservations & Inquiries]
■ PARCELLE JEWELRY Ehime Matsuyama Store: 089-948-2856 (direct)