AREA × OBI PORCELAIN Collaboration Satsuki Kabuto Announcement

Japanese furniture and interior brand "AREA" (NODA Japan Inc.), originating from Japan, has focused on the beautiful Japanese custom of "wishing for family happiness and the healthy growth of children" inherent in seasonal decorations. They have announced an original kabuto (helmet) that expresses this spirit in a form that blends into modern living. Kabuto displayed for the Tango no Sekku (Children's Day) has been cherished since ancient times as a symbol of the desire to protect children and wish for their growth. It is not merely a sign of celebration, but a presence that quietly watches over the milestones of a family. And this wish extends not only to boys but also to all children, praying for their healthy daily lives and future. As the second collaboration between AREA, an interior brand that continues to transmit traditional Japanese beauty with original designs, and OBI PORCELAIN, the Tango no Sekku decoration "Satsuki Kabuto" was born. Left: Wakaba-iro (Leaf Green) Right: Nadeshiko-iro (Pink) Satsuki Kabuto For samurai warriors, kabuto and armor were important equipment for self-protection. The kabuto of Satsuki-ningyo (Children's Day dolls) embodies the wish to "protect one's child." The prayer is to be protected from calamities such as illness and accidents, and to grow strong. This is a universal sentiment directed equally to both boys and girls. By placing it not just in a special spot, but in a place where one's gaze might casually rest daily, its presence quietly blends into the space. It can be displayed as an art piece even after the seasonal period. It is a presence that watches over precious thoughts while blending into daily life. Seto-yaki (Seto Ware) Seto-yaki is one of Japan's Six Ancient Kilns, and the clay sourced from Seto boasts a world-class quality. It contains almost no iron, and its white firing allows the colors of glazes and patterns to stand out beautifully. The soft texture characteristic of ceramics and a minimalist, refined form. Colors, carefully selected one by one by hand, are applied to molds fired by skilled artisans using a unique blend of clay. Front left: Wakaba-iro (Leaf Green) Back right: Nadeshiko-iro (Pink) Back storage box A fresh wakaba-iro (leaf green) reminiscent of the vibrant new growth of May. A soft, warm nadeshiko-iro (pink) like the spring air. And gold, symbolizing the powerful light of the sun. Like a treasure for each individual, and transcending the category of a seasonal decoration, it becomes a presence that naturally breathes as part of daily décor. We also offer the joy of choosing according to your interior and preferences. Its quiet presence gently reflects the feelings of wishing well for children. Price: Satsuki Kabuto with black base 85,000 yen (93,500 yen including tax) AREA Tokyo 2-10-28 1F Kita-Aoyama, Minato-ku, Tokyo Tel : 03-3479-5553 E-mail : info@area-japan.co.jp This kabuto is meant to be enjoyed freely, displayed in a way that suits the times, in order to cherish Japanese traditional culture for a long time. [Brand Introduction] AREA is a luxury furniture brand founded in 2003. Its style of carefully crafting lifelong furniture piece by piece from carefully selected materials by skilled artisans, combined with the unique world view created by head designer Takeshi Noda, is supported by strong fans worldwide. Its flagship store is in New York (Midtown). We kindly ask you to introduce this opportunity in your publication. We sincerely await your consideration for coverage and publication.