Tokyo Pop-Up: "MUSINSA TOKYO POP-UP STORE 2026" Closes After Attracting Over 70,000 Visitors in 17 Days. Anticipated Kansai Area's First Pop-Up Store Schedule Announced!

“MUSINSA,” a leading fashion platform in South Korea, hosted the largest pop-up store in Japan, “MUSINSA TOKYO POP-UP STORE 2026,” for 17 days starting April 10, 2026 (Friday) at “MEDIA DEPARTMENT TOKYO” in Shibuya, Tokyo.

The event saw continuous bustling activity from its opening day to the last, exceeding last year's fervor.

A total of 73,859 people visited during the 17-day period, with an average daily attendance of 4,345 people, marking an increase of approximately 27% compared to the event held in October last year. Young people were at the core of the visitors, with over 70% of all attendees being trend-setting teenagers and twenties. The number of customers who experienced items firsthand and tried them on at the offline pop-up, then purchased products through the MUSINSA online global store, increased by over 21% compared to the October pop-up last year. This demonstrates, we believe, that the “organic collaboration between online and offline,” which integrates the experience of physical stores with the convenience of digital, functioned effectively.

At the venue, content that allowed visitors to experience the “real current state” of Korea, introduced as a new initiative for 2026, attracted significant attention.

In particular, many visitors were seen enjoying shopping with reference to the “Trend Ranking” corner, and eagerly checking out “Japan-Korea fusion coordination” where Japanese influencers showcased Korean brands with their unique sensibilities in the “Influencer Styling Zone.”

Furthermore, the event's significant feature was its expansion beyond fashion, with experiential events to acquire the latest Korean cosmetics and a limited-time shop for the fresh donut specialty store “I'm donut?” also appearing. The space, where fashion, beauty, and food were highly integrated, buzzed with diverse visitors enjoying each style. Positive feedback from customers at the venue included comments such as, “I was attracted by the fact that I could buy products from local brands at accessible prices without having to go to Korea,” and “The process of being able to try things on and check them in person, then conveniently purchase them online at a discount via a QR code right there, was very useful.”

Additionally, in response to numerous customer requests for a “Kansai event,” the “MUSINSA OSAKA POP-UP STORE 2026,” its highly anticipated first venture into the Kansai area, has been decided for 17 days from October 23, 2026 (Friday) to November 8, 2026 (Sunday). This pop-up store will feature advance exhibitions and sales of new autumn/winter items and popular products, as well as participatory events for visitors to enjoy. We will deliver a special space where people in Osaka can experience the “now” of Korean fashion. Please pay attention to this pop-up, which will be its first entry into the Kansai area. Details regarding the event location will be announced again at a later date.

[Osaka Pop-up Event Overview]

■ Dates: October 23, 2026 (Friday) ~ November 8, 2026 (Sunday), a total of 17 days

■ Location: Osaka

■ Content: Advance exhibition and sale of 2026 autumn/winter new items, trial experience of popular products, various participatory events for visitors, etc.

About MUSINSA

“MUSINSA” is a leading fashion platform representing South Korea and is globally recognized as one of Korea's unicorn companies. Centered on its core “MUSINSA STORE,” it operates a variety of services, including “MUSINSA STUDIO,” a co-working space supporting fashion-related businesses. MUSINSA STORE also opened its global store in 2022 and provides services in 13 regions worldwide, including Japan.

Based on a unique ecosystem that integrates fashion, community, and commerce, MUSINSA is committed to the global development of Korean fashion and the creation of new culture.

Business Activities

● “MUSINSA STORE”

Korea's largest fashion-related e-commerce platform, with over 10,000 fashion brands registered. It comprehensively curates the latest Korean and Seoul fashion. It proposes a wide range of fashion styles and trends, from casual, street, and contemporary to luxury, sports, and beauty. With a carefully selected collection of fashion brands, it offers an attractive customer experience regardless of gender or age.

● “MUSINSA STUDIO”

A shared office exclusively for the fashion industry, designed to support the growth of young fashion brands.

● “29CM”

Fashion for female customers...