Tokyo pop-up exceeds 13,000 visitors in 3 days! Highly anticipated "Osaka event" confirmed for October 2026.
MUSINSA's Tokyo pop-up store attracted over 13,000 visitors in its first 3 days. Due to high demand, a new pop-up in Osaka is scheduled for October 2026. This highlights the growing influence of K-fashion in Japan.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 01:30
- 🔍 Collected: April 13, 2026 at 17:01
- 🤖 AI Analyzed: April 19, 2026 at 19:44 (146h 42m after Collected)
Korea's representative fashion platform "MUSINSA" opened one of Japan's largest pop-up stores, "MUSINSA TOKYO POP-UP STORE 2026", at "MEDIA DEPARTMENT TOKYO" in Shibuya, Tokyo for 17 days starting from Friday, April 10, 2026.
Within three days of its opening, the event attracted over 13,000 visitors, surpassing the enthusiasm of last year. In addition, the number of people who purchased products on the online store after visiting the physical store on the first day increased approximately twofold compared to the previous year. The introduction of a newly implemented popularity ranking and curated exhibitions by influencers encouraged visitors' purchasing intent, marking a strong start that once again confirmed the high level of interest in K-fashion in Japan.
Furthermore, following the echoing success of last year, a highly anticipated first-ever expansion into the Kansai region with an "Osaka event" has been confirmed for October 2026.
"MUSINSA TOKYO POP-UP STORE 2026" features a total of 79 brands, ranging from designer brands highly popular in Seoul to rising brands closely watched by MUSINSA, and even the beauty category. It provides a valuable opportunity for trend-sensitive young generations in Japan to directly experience offline the brands that represent the "now" of South Korea. The event was realized out of a strong desire to present a platform where notable Korean fashion brands gather in one place and to "deliver even more new brands to everyone in Japan."
■ Event Overview
Event Name: MUSINSA TOKYO POP-UP STORE 2026
Dates: Friday, April 10 - Sunday, April 26, 2026
Location: MEDIA DEPARTMENT TOKYO (near 19-3 Udagawacho, Shibuya-ku, Tokyo)
Space: 3 floors above ground / approx. 347 tsubo (approx. 1,147 sqm)
Admission: Free • Advance Reservation: Accepted via MUSINSA official LINE from 10:00 on Tuesday, March 25, 2026 (https://global.musinsa.com/jp/promotion/tokyopopup26)
Participating Brands (partial):
[First offline appearance in Japan] BADBLOOD, DIMITRI BLACK, PLACE STUDIO, ESCAPEFROM, TRILLION, etc.
[Fashion] CRANK, AAKAM, ILLIGO, ASON, BAUF, etc.
[Beauty] MUSINSA STANDARD BEAUTY, Oddtype, VODANA, etc.
■ Featured Content! "Beauty Scoop" to participate via SNS posting, etc.
As a special experiential content to further liven up the venue, a booth is prepared where visitors can fully enjoy K-beauty trends and lifestyles.
"Beauty Scoop": By posting the atmosphere of the venue on SNS with a designated hashtag, visitors can try the "3-Second Challenge". Successful challengers will receive actual K-beauty products and samples that are trending in Seoul. It is an experiential event enjoyed with the five senses where you can obtain the latest Korean cosmetics while having fun.
"I'm donut ?" × MUSINSA Limited Set Sales: A special collaboration with the extremely popular raw donut specialty shop "I'm donut ?" in Japan has been realized. A "MUSINSA Special Set" packed with the top 4 highly supported flavors in Korea will be sold. Limited to 250 boxes per day (first-come, first-served), it has been selling out every day since opening, becoming a signature popular content of this pop-up.
■ Highly anticipated first expansion into Kansai! "Osaka" event confirmed for October 2026
Following the success of the Tokyo event last year, the first expansion into the Kansai area, which had been enthusiastically requested for some time, has been confirmed.
In user surveys, an overwhelming number of voices desired "Osaka" as the next venue, and in direct response to such customer expectations, the Osaka pop-up in October 2026 has been officially confirmed.
Starting with this expansion into Osaka, MUSINSA plans to create opportunities to experience the charm of K-fashion up close in wider regions of Japan.
Within three days of its opening, the event attracted over 13,000 visitors, surpassing the enthusiasm of last year. In addition, the number of people who purchased products on the online store after visiting the physical store on the first day increased approximately twofold compared to the previous year. The introduction of a newly implemented popularity ranking and curated exhibitions by influencers encouraged visitors' purchasing intent, marking a strong start that once again confirmed the high level of interest in K-fashion in Japan.
Furthermore, following the echoing success of last year, a highly anticipated first-ever expansion into the Kansai region with an "Osaka event" has been confirmed for October 2026.
"MUSINSA TOKYO POP-UP STORE 2026" features a total of 79 brands, ranging from designer brands highly popular in Seoul to rising brands closely watched by MUSINSA, and even the beauty category. It provides a valuable opportunity for trend-sensitive young generations in Japan to directly experience offline the brands that represent the "now" of South Korea. The event was realized out of a strong desire to present a platform where notable Korean fashion brands gather in one place and to "deliver even more new brands to everyone in Japan."
■ Event Overview
Event Name: MUSINSA TOKYO POP-UP STORE 2026
Dates: Friday, April 10 - Sunday, April 26, 2026
Location: MEDIA DEPARTMENT TOKYO (near 19-3 Udagawacho, Shibuya-ku, Tokyo)
Space: 3 floors above ground / approx. 347 tsubo (approx. 1,147 sqm)
Admission: Free • Advance Reservation: Accepted via MUSINSA official LINE from 10:00 on Tuesday, March 25, 2026 (https://global.musinsa.com/jp/promotion/tokyopopup26)
Participating Brands (partial):
[First offline appearance in Japan] BADBLOOD, DIMITRI BLACK, PLACE STUDIO, ESCAPEFROM, TRILLION, etc.
[Fashion] CRANK, AAKAM, ILLIGO, ASON, BAUF, etc.
[Beauty] MUSINSA STANDARD BEAUTY, Oddtype, VODANA, etc.
■ Featured Content! "Beauty Scoop" to participate via SNS posting, etc.
As a special experiential content to further liven up the venue, a booth is prepared where visitors can fully enjoy K-beauty trends and lifestyles.
"Beauty Scoop": By posting the atmosphere of the venue on SNS with a designated hashtag, visitors can try the "3-Second Challenge". Successful challengers will receive actual K-beauty products and samples that are trending in Seoul. It is an experiential event enjoyed with the five senses where you can obtain the latest Korean cosmetics while having fun.
"I'm donut ?" × MUSINSA Limited Set Sales: A special collaboration with the extremely popular raw donut specialty shop "I'm donut ?" in Japan has been realized. A "MUSINSA Special Set" packed with the top 4 highly supported flavors in Korea will be sold. Limited to 250 boxes per day (first-come, first-served), it has been selling out every day since opening, becoming a signature popular content of this pop-up.
■ Highly anticipated first expansion into Kansai! "Osaka" event confirmed for October 2026
Following the success of the Tokyo event last year, the first expansion into the Kansai area, which had been enthusiastically requested for some time, has been confirmed.
In user surveys, an overwhelming number of voices desired "Osaka" as the next venue, and in direct response to such customer expectations, the Osaka pop-up in October 2026 has been officially confirmed.
Starting with this expansion into Osaka, MUSINSA plans to create opportunities to experience the charm of K-fashion up close in wider regions of Japan.