HakataCCo 2026: Record-Breaking 8,706 Attendees at Fukuoka's Largest Family Event

M-Market Agency (Headquarters: Fukuoka City, Fukuoka Prefecture; CEO: Hideki Shimoaoki) held the family-focused event 'HakataCCo 2026' at the Fukuoka Island City Forum on Sunday, May 24, 2026. Now in its ninth year, the event recorded a historic high of 8,706 attendees, far exceeding the previous year's 7,840, making it one of the largest family events in Fukuoka.

This year's theme, 'Children are the Stars,' expanded experiential content beyond just memory-making to support children's growth. Various stage programs, including dance performances, talk shows, and Tokusatsu hero shows, created an environment that deepened attendee engagement and extended their stay.

■ Effective Lead Generation: Corporate Booths Featuring 40 Exhibitors
Around 40 companies and organizations targeting families exhibited at the venue. Content went beyond simple product introductions to include product sampling and surveys, enabling deep communication with family demographics and the collection of real-world marketing data. To drive traffic to booths, a 'stamp rally lottery' was held with luxury prizes such as pair accommodation vouchers for the popular local hotel 'The358 SORA.' This dramatically improved visitor flow, helping exhibitors efficiently connect with new potential customers. Additionally, mass sampling via 'souvenir bags' featuring the original tote bag of the pharmacist hero 'Orgaman' served as a powerful promotional tool, ensuring participating companies' products reached households directly.

■ High Attendance and Engagement: Stage and Interactive Content
With the theme 'Children are the Stars,' a variety of programs were designed to extend visitor dwell time.

High-Impact Stage Programs: The 'DOGENJERS' HakataCCo special hero show captivated children, while the talk show by midwife YouTuber HISAKO, who has over 600,000 subscribers and strong support from parents, drew significant crowds.

Engagement-Boosting Experiences: In addition to the popular 'crawling race' and 'walking race' for babies, programs included the 'Child Pharmacist Experience' sponsored by Ohga Pharmacy, where children learned while wearing white coats, and 'Craft Workshops' for parent-child participation. These intellectually stimulating activities created a sense of unity, leading to high satisfaction and longer stays.

■ Future Outlook
'HakataCCo' has established a track record as a platform where companies can directly approach their target family demographics. Leveraging expertise in generating large crowds and excitement, the company will continue to powerfully support corporate marketing and branding activities.