Global fashion eyewear brand Gentle Monster has launched a collaborative collection with PRADA.

To celebrate the release of this collection—which reinterprets PRADA's refined aesthetics through Gentle Monster's unique creative lens—special pop-up installations have opened at the Gentle Monster Aoyama Flagship Store and PRADA Aoyama.

< Gentle Monster Aoyama Flagship Store>

< PRADA Aoyama>

Held at the two brands' adjacent flagship stores, the pop-up harmonizes PRADA's sophisticated aesthetics with Gentle Monster's original vision, creating a space where intellectual artifacts coexist with futuristic objects. A giant book installation, sound system, and contemplative robots bring to life the shared universe envisioned by both brands.

Additionally, actor Kanta Sakaguchi stars in the campaign for the PRADA GENTLE MONSTER Collection, portraying an artistic narrative through the five elements: earth, water, fire, air, and love.

The PRADA GENTLE MONSTER Collection will be available first at Gentle Monster and PRADA Aoyama Flagship Stores starting July 3, followed by offline stores across Japan from July 6, and on official online stores from July 7. The collection will debut in Japan and be available in select Asian markets including South Korea, China, and Hong Kong. For detailed sales information, please visit the official Gentle Monster online store.

Gentle Monster Aoyama Flagship Store

5-3-2 Minami-Aoyama, Minato-ku, Tokyo 107-0062

Opening Hours: 11:00–20:00

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: PRADA