On March 19, TAMBURINS, a perfume brand that explores unconventional beauty, officially opened the 'TAMBURINS DAIKANYAMA FLAGSHIP STORE,' its third flagship location in Japan. From its very first day, the TAMBURINS DAIKANYAMA FLAGSHIP STORE drew an unprecedentedly long queue in the quiet streets of Daikanyama, quickly emerging as a must-visit hotspot this spring. Amidst this enthusiastic response, top Japanese actor Kentaro Sakaguchi visited the Daikanyama store to personally experience the brand's unique atmosphere, drawing significant attention.

The TAMBURINS DAIKANYAMA FLAGSHIP STORE is a special space where you can encounter new scenes that feel as if reality and dreams are intersecting within a familiar neighborhood. On the first floor, 'SUNSHINE,' a dachshund peacefully napping, greets visitors. Beside it stands the 'Eva Sado' object, standing quietly like a royal guard, and the 'SUNSHINE AI TwinLook' photo content allows visitors to go beyond a simple shopping experience and directly feel the world of TAMBURINS.

Beyond the flow of movement leading to the upper floor, a scene from another dimension unfolds. The second floor, where a diverse range of products such as perfumes, hand & lip care, body care, and home fragrances are displayed, is a space where you can leisurely test the scents and experience the brand's sensibilities more deeply. With the warmth of wood tones coexisting with a striking black floor, the space balances restraint and boldness. Throughout the store, you can find TAMBURINS' signature sensory touches, such as an object of a dachshund wearing a yukata and a sofa resembling a 'PERFUME BONE.'

Following the opening of the TAMBURINS SHIBUYA FLAGSHIP STORE last year, actor Kentaro Sakaguchi, who has once again collaborated with TAMBURINS, introduced the Daikanyama store through content on the official TAMBURINS Instagram. The restrained atmosphere unique to Kentaro Sakaguchi, as shown in the video, harmonized perfectly with the mood of the brand.

The 'EVENING GLOW' scent, which Kentaro Sakaguchi personally introduced in the video, is one of TAMBURINS' popular fragrances, featuring roses that look as if they have been dyed red by the twilight sky, layered with patchouli and cypriol. The 'EGG PERFUME EVENING GLOW,' newly released to coincide with the opening of the Daikanyama store, features an exquisite rose part added to a round, egg-shaped case. With its sophisticated details and portability, it offers a sense of exclusivity just by owning it. This product will be sold exclusively at the Daikanyama store in Japan until April 16.

Meanwhile, the crowds that began on the first day of the TAMBURINS DAIKANYAMA FLAGSHIP STORE continued throughout the holidays and the weekend, showing a momentum where the line never ceased during business hours. An 'opening queue' of over 150 people formed in front of the store, becoming a daily topic on various social media platforms and major media outlets. You can view the sensory videos and diverse content featuring TAMBURINS and Kentaro Sakaguchi on the official TAMBURINS Instagram.

[Price & Capacity] EGG PERFUME EVENING GLOW (14ml) ¥5,700 (tax included)

[Store Overview] TAMBURINS DAIKANYAMA FLAGSHIP STORE 28-14 Sarugaku-cho, Shibuya-ku, Tokyo MON ~ SUN 11:00 – 20:00

TAMBURINS Official Online Store https://www.tamburins.com

TAMBURINS LINE Official Account Friend Add Link https://lin.ee/7cI9FlXT

@tamburinsofficial #TAMBURINS #TAMBURINSPERFUME #TAMBURINSDAIKANYAMA

FACT BOX

  • Source: PR TIMES
  • Category: product_launch