TAMBURINS, a perfume brand exploring unconventional beauty, officially opened its third flagship store in Japan, 'TAMBURINS DAIKANYAMA FLAGSHIP STORE,' on March 19. From its opening day, the store created an unprecedented long queue in the quiet streets of Daikanyama, rapidly emerging as a must-visit 'hot spot' this spring. Amidst this enthusiastic response, top Japanese actor Kentaro Sakaguchi visited the store to personally experience the brand's unique atmosphere, garnering significant attention.
The TAMBURINS DAIKANYAMA FLAGSHIP STORE is a special space where new scenes—intersecting reality and dreams—can be encountered within a familiar city setting. On the first floor, visitors are greeted by 'SUNSHINE,' a dachshund object peacefully napping, alongside 'Eva Sado,' an object standing quietly like a royal guard. Furthermore, the SUNSHINE AI TwinLook photo content allows visitors to go beyond a simple purchasing experience and directly feel the TAMBURINS worldview.
Moving to the upper floor, another dimensional scene unfolds. The second floor displays a wide variety of products, including perfumes, hand and lip care, body care, and home fragrances, providing a space where visitors can leisurely test scents and deeply experience the brand's sensitivity. The harmony between the warmth of wood tones and the intensity of the black floor creates a balance of restraint and boldness. Unique touches such as a dachshund object wearing a yukata and a sofa resembling the PERFUME BONE can be found throughout the space.
Following his collaboration for the TAMBURINS SHIBUYA FLAGSHIP STORE opening last year, actor Kentaro Sakaguchi teamed up with TAMBURINS again to introduce the Daikanyama store through content on TAMBURINS' official Instagram. Sakaguchi's signature restrained atmosphere in the video perfectly harmonized with the brand's mood.
The fragrance 'EVENING GLOW,' introduced by Sakaguchi in the video, is one of TAMBURINS' popular scents, featuring rose tinted like a sunset sky layered with patchouli and cypriol. Launched alongside the Daikanyama store opening, the 'EGG PERFUME EVENING GLOW (14ml)' features a sophisticated rose-part detail on a round egg-shaped case. It is designed with refined detail and portability, offering a sense of specialness just by holding it. This product is sold exclusively at the Daikanyama store in Japan until April 16.
Meanwhile, the TAMBURINS DAIKANYAMA FLAGSHIP STORE saw continuous crowds from opening day through the holidays and weekends, with queues never ending during business hours. A line of over 150 visitors formed in front of the store, becoming a hot topic on various social media platforms and major media outlets daily. Sensorial videos and diverse content featuring TAMBURINS and Kentaro Sakaguchi can be viewed on the TAMBURINS official Instagram.
FACT BOX
- Source: PR TIMES
- Category: News