Web Visit Data Automatic Reporting Tool "FARO REPORT NEXT" Adds "Competitor Comparison" Feature to Improvement Proposal Reports

ADDIX Inc. (Location: Minato-ku, Tokyo, President and CEO: Yugo Ito, hereinafter ADDIX) has added a new "Competitor Comparison" feature to its "Improvement Proposal Report," which utilizes generative AI within its web visit data automatic reporting tool "FARO REPORT NEXT (https://faro-biz.com/)" that integrates with Google Analytics 4 (GA4).

This new feature allows users to compare their own site's performance metrics with the average and median values of competitor companies, enabling them to understand their site's position in the market. Furthermore, generative AI automatically creates analysis and improvement proposal comments based on industry-specific trends, supporting website improvement efforts.

Background and Features of the New "Competitor Comparison" Function

While website analysis allows for the review of metrics such as user numbers and impressions, there has been a challenge in objectively grasping the market situation based solely on a company's own website data. To address this, "FARO REPORT NEXT" has developed a new feature that compares a company's performance data with that of its competitors, leveraging over 10 years of accumulated expertise and proprietary logic.

This function makes it possible to objectively identify a company's website challenges based on comparisons with industry averages. Additionally, generative AI automatically generates text for analysis and improvement actions based on industry-specific trends. A comprehensive proposal report, approximately 30 pages long, can be instantly generated with a single button click, making it suitable for practical use as a persuasive proposal document.

Secure AI Design for Safe Use by Companies

The AI functionality of "FARO REPORT NEXT" is designed to pass only GA4 numerical data to the generative AI. Company or client website URLs, individual information, or personal information are not sent to the AI and are not used for secondary training data for other companies.

Therefore, it can be used with confidence in environments and industries where security and compliance are critical.

14-Day Free Trial

To commemorate the addition of this feature and UI improvements, a 14-day free trial of paid features is now available for new registrants. Initial setup is simple, following on-screen instructions, allowing users to start without specialized knowledge.

*Pre-configuration of Google Analytics (GA4) is required.

What is FARO REPORT NEXT?

"FARO REPORT NEXT (https://faro-biz.com/)" is a data visualization and analysis support service that enables report output in PowerPoint and Excel formats based on GA4 data. It allows real-time data confirmation on a dashboard and one-click generation of standard reports, making advanced report creation possible even without specialized web analysis knowledge. Continuously improved over approximately 10 years since its service launch in 2015, it has been adopted by over 8,000 companies to date. Leveraging the expertise cultivated in the marketing field by its service provider, ADDIX Inc. (https://addix.co.jp/), it supports data utilization for many companies.

【ADDIX Inc. Company Overview】

Company Name: ADDIX Inc. Representative: President and CEO Yugo Ito Location: KD Minami-Aoyama Building 7F, 3-1-31 Minami-Aoyama, Minato-ku, Tokyo Business Activities: Business Creation Support (DX Support, Digital Marketing Support) - Own Business Creation (Data Platform, Media IP) https://www.addix.co.jp/