[June 23 (Tue) | BILCOM × ADDIX Co-hosted Seminar] How to Prove PR's 'Invisible Contribution' with Data?

ADDIX Inc. (Location: Minato-ku, Tokyo; President & CEO: Yugo Ito; hereinafter 'ADDIX') will co-host an online seminar with BILCOM Inc. (hereinafter 'BILCOM') titled 'How to Prove PR's 'Invisible Contribution' with Data? ~ Decoding PR's Business Contribution through Data Integration with PR Analyzer × MMM ~ (https://service.addix.co.jp/event_data_pr_260623)' on Tuesday, June 23, 2026. In this seminar, BILCOM, which has supported numerous PR professionals through its PR effectiveness measurement tool 'PR Analyzer®', and ADDIX, which promotes the utilization of data platforms, will present practical approaches for communicating to management based on analytical methods such as MMM (Marketing Mix Modeling) that visualize how PR activities like publicity and social media impact sales. This seminar is aimed at those seeking evaluation metrics beyond advertising value equivalents and media coverage counts, and those who want to objectively explain PR results with data. How to Prove PR's 'Invisible Contribution' with Data? ~ Decoding PR's Business Contribution through Data Integration with PR Analyzer × MMM ~ https://service.addix.co.jp/event_data_pr_260623 ■ Seminar Overview Title: How to Prove PR's 'Invisible Contribution' with Data? ~ Decoding PR's Business Contribution through Data Integration with PR Analyzer × MMM ~ Date & Time: Tuesday, June 23, 2026, 11:00 AM - 12:00 PM Format: Online (Zoom Webinar) *Free of charge Registration: https://service.addix.co.jp/event_data_pr_260623 ■ Recommended for: - Those seeking evaluation metrics beyond advertising value equivalents and media coverage counts - Those who do not understand how PR activities affect sales - Those who want to explain PR results to management with data - Those who want to reduce the burden of daily report creation and data collection ■ Seminar Content BILCOM Inc. | Evaluation Metrics to Focus on Beyond Coverage Counts and Advertising Value Equivalents Speaker: Kenichiro Takahashi, PR Analyzer Business Division, BILCOM Inc. What you will learn: - PR perspectives for effectively permeating branding into society in the age of information overload - Specific methods to achieve business contribution by quantifying brand power and reflecting it in communication strategies - How to think about metrics to connect PR activities to business results (organizing actions/outputs/outcomes) ADDIX Inc. | Data Utilization Steps to Connect PR Data to Business Results ~ Concepts and Practical Approaches for Converting Visualized Data into 'Sales Contribution' ~ Speaker: Kenta Sugimura, Manager, Data-Driven Team, ADDIX Inc. What you will learn: - Data utilization steps to connect PR results to business impact - Concepts and procedures for integrating 'PR Analyzer®' data with in-house data and visualizing it as a dashboard - The concept of MMM (Marketing Mix Modeling) and how to understand the impact of multiple factors on sales - Methods to identify the previously invisible contribution of PR and key intermediate indicators *MMM (Marketing Mix Modeling): A statistical method to analyze how various initiatives such as TV commercials, social media, and advertising affect sales. Talk Session | Unraveling PR Challenges with PR Analyzer × MMM (Marketing Mix Model) Discussion topics and what you will learn: - Discussion based on common inquiries and challenges from the field - How data should be used as a common language among PR, marketing, and management - Practical tips for communicating PR results convincingly within the company and creating opportunities for cross-departmental collaboration [ADDIX Inc. Company Profile] Company Name: ADDIX Inc. Representative: Yugo Ito, President & CEO Location: KD Minami Aoyama Building 7F, 3-1-31 Minami Aoyama, Minato-ku, Tokyo Business: Business creation support (DX support, digital marketing support) and proprietary business creation (data platform, media IP) https://www.addix.co.jp/ [BILCOM Inc. Company Profile] Company Name: BILCOM Inc. Representative: Shigeru Ota, President & CEO Location: Roppongi Hills North Tower 11F, 6-2-31 Roppongi, Minato-ku, Tokyo Business: Integrated PR consulting, PR Tech® software (PR Analyzer®), media database (Media Data Online, Monthly Media Data) https://www.bil.jp/ [Contact Information] ADDIX Inc. PR Department TEL: 03-6427-7621 Email: pr@addix.co.jp BILCOM Inc. Marketing Group TEL: 03-5413-2411 Email: mktpr@bil.jp