Kinsuikan Co., Ltd. (Head Office: Miyajima-cho, Hatsukaichi City, Hiroshima Prefecture, Representative Director: Tomohiro Takeuchi), which operates the long-established inn "Kinsuikan" founded over 100 years ago in Miyajima, Hiroshima Prefecture, is offering a renewed version of its signature product, "Boiled Conger Eel Rice (1 Eel)" at its "Kinsuikan Mametanuki Abeno Harukas Kintetsu Main Store".

Our Boiled Conger Eel Rice is a popular item, selling over 100,000 servings annually at our Miyajima main store and related branches.

Since opening as the first permanent store in Kansai at the Abeno Harukas Kintetsu Main Store in April 2026, we have welcomed many customers.

During this time, we received feedback such as:

"The portion size is a bit large for one person."

"I'd like a size that's just right for a quick meal after shopping."

"I'd like a product at a more accessible price point."

In response, we have maintained the deliciousness of the conger eel, loved for many years in Miyajima, while adapting the product to the lifestyle of our Osaka customers. We have renewed it as "Boiled Conger Eel Rice (1 Eel)" for more everyday enjoyment.

Kansai's First Permanent Store Where You Can Enjoy Miyajima's Signature "Boiled Conger Eel Rice," Selling Over 100,000 Servings Annually, Now in Osaka

Bringing Miyajima's Beloved Taste to Osaka's Everyday Life

"Kinsuikan Mametanuki" is a brand created to deliver the boiled conger eel rice, loved for many years in the World Heritage site of Miyajima, to a wider audience.

In April 2026, we opened our first permanent store in Kansai at the Abeno Harukas Kintetsu Main Store.

We serve many customers, including those returning from shopping at department stores, those using the Kintetsu line, residents of the Tennoji area, and those stopping by before or after attending performances or concerts.

We also sometimes hear comments like:

"I couldn't forget the taste I had during my trip to Miyajima."

"I want to enjoy the memories of my trip to Hiroshima here in Osaka."

We are becoming known as a bridge between Hiroshima and Osaka.

"Kinsuikan Mametanuki," Kansai's First Permanent Store Opened in April 2026

Renewal Born from Osaka Customer Feedback

After opening, the most frequent comments we received through conversations with customers were:

"It's so delicious I want to eat it all, but it's a bit too much."

"I'd like a size that's just right for one person."

"It would be great if it were in a price range that's easy to buy for dinner."

Therefore, while maintaining the taste and quality cultivated at our Miyajima main store, we reviewed the container size, rice portion, and packaging specifications to create a product that is more approachable for our Osaka customers.

Three Features of the New "Boiled Conger Eel Rice (1 Eel)"

1 "Just the Right Amount" to Enjoy Deliciously Until the End

We have adjusted the rice portion to a volume that is easy for women and seniors to eat.

You can enjoy it in various everyday situations, such as for dinner after shopping or for lunch at home.

2 Beautiful Presentation That Highlights the Star Ingredient, Boiled Conger Eel

By making the container slightly smaller, we have improved the visual appeal, making the conger eel stand out more.

It is finished to be appetizing the moment you open the lid.

3 New Price Point That Makes It Easy to Choose as a Small Everyday Luxury

We have reduced costs while maintaining quality by reviewing packaging materials and container specifications.

The price has been changed from 1,501 yen (tax included) to 1,201 yen (tax included), achieving a price range that allows for more casual purchases.

New "Boiled Conger Eel Rice (1 Eel)"

Product Overview

Product Name: Boiled Conger Eel Rice (1 Eel)

Sales Start Date: June 3, 2026

Price: 1,201 yen (tax included)

Sales Store: Kinsuikan Mametanuki Abeno Harukas Kintetsu Main Store

Store Overview

Store Name: Kinsuikan Mametanuki Abeno Harukas Kintetsu Main Store

Location: Abeno Harukas Kintetsu Main Store Wing Building B2F, Deli Section, 1-1-43 Abenosu-ji, Abeno-ku, Osaka City, Osaka Prefecture

Business Hours: 10:00 AM - 8:00 PM

About Kinsuikan

Kinsuikan Co., Ltd. is a long-established inn in Miyajima, Hiroshima Prefecture, celebrating over 100 years since its founding.

In addition to its lodging business, it also operates a food and beverage business, with its signature product, "Boiled Conger Eel Rice," selling over 100,000 servings annually at its Miyajima main store and related branches.

It has been loved for many years not only by tourists visiting Miyajima but also by local residents, and continues to be cherished as one of Miyajima's representative food cultures.

"Kinsuikan Mametanuki" is a brand born to deliver that Miyajima taste to more customers.

We will continue to convey the charm and food culture of Miyajima to our customers in Osaka.

Over 100 Years of History. Kinsuikan Continues to Convey Miyajima's Food Culture

<Company Overview>

Company Name: Kinsuikan Co., Ltd.

Representative: Representative Director Tomohiro Takeuchi

Location: 1133 Miyajima-cho, Hatsukaichi City, Hiroshima Prefecture

Business Activities: Operation of lodging facilities, management of restaurants

URL: https://miyajima-mametanuki.com/

[Contact Information for This Matter]

Kinsuikan Co., Ltd.

Public Relations Representative: Satoshi Shikuma

TEL: 090-4656-6122

MAIL: shikuma@kinsuikan.jp

FACT BOX

  • Source: PR TIMES
  • Category: 商品リニューアル