Entetsu Store and Tagonotsuki Co-Developed Product Series 4: "Tagonotsuki Monaka Luxury Honey and Japanese Black Tea" Newly Released
Entetsu Store and Tagonotsuki have co-developed their fourth original product, "Tagonotsuki Monaka Luxury Honey and Japanese Black Tea," which will be released at all 35 Entetsu Store locations starting May 9th. This new flavor uses "Third Generation Honey" from Nagasaka Apiary and Japanese black tea from Shizuoka Prefecture, building on the success of previous collaborations that have sold over 9,000 boxes.
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- 📰 Published: May 7, 2026 at 21:56
- 🔍 Collected: May 7, 2026 at 13:01
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Tagonotsuki Co., Ltd. (380-1 Imaizumi, Fuji City; President: Keisuke Makita) announces the launch of the fourth original product co-developed with Entetsu Store Co., Ltd. (Headquarters: 4-16-10 Sanarudai, Chuo-ku, Hamamatsu City; President: Hiroshi Miyata), "Tagonotsuki Monaka Luxury Honey and Japanese Black Tea," to be sold at Entetsu Store locations.
This new flavor, "Luxury Honey and Japanese Black Tea," was developed with the desire for many customers to enjoy this Entetsu Store original product, by using "Third Generation Honey" from Nagasaka Apiary Co., Ltd. and Japanese black tea from Shizuoka Prefecture.
Sales will begin on Saturday, May 9th, at all 35 Entetsu Store locations. We invite you to try it.
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1. About Co-development
Based on the flagship product "Tagonotsuki Monaka," which combines a fragrant shell with lightly sweetened coarse red bean paste and moderately soft gyuhi mochi, we have been co-developing "Entetsu Store Original Products" with Entetsu Store exclusive flavors since 2021.
[Past Co-developed Products]
December 2021: First co-developed product "Tagonotsuki Monaka with Chestnuts" released.
March 2022: Second product "Tagonotsuki Monaka Green Tea Mochi" using tea from Kakegawa City released.
November 2022: Third product "Tagonotsuki Monaka An Butter" released.
In the past two years, over 9,000 boxes have been sold, receiving high praise from customers.
2. About the New Product
[Product Name] "Entetsu Store Tagonotsuki Monaka Luxury Honey and Japanese Black Tea, 4 pieces"
[Product Features] Uses red bean paste with Shizuoka-grown black tea, characterized by its mild taste and low astringency. The gyuhi contains a jelly made from Nagasaka Apiary's refreshing "Third Generation Honey," allowing you to enjoy the aroma of honey after the mild black tea flavor.
[Price] 1 box (4 pieces) 1,121 yen (excluding tax) 1,210 yen (including tax)
[Sales Volume] Initial limited quantity of 2,000 boxes (Annual target: 5,000 boxes)
[Release Date] Sales begin on Saturday, May 9, 2026, at all 35 Entetsu Store locations.
[Product Image/Wrapping Paper]
Product Image Wrapping Paper
■ About Tagonotsuki
Founded in 1952 (Showa 27), Tagonotsuki is headquartered and has its factory in Fuji City, Shizuoka Prefecture, at the foot of the magnificent Mt. Fuji, a World Cultural Heritage site. We are dedicated to making exquisite sweets that allow you to taste the carefully selected ingredients, starting with the high-quality water springing from Mt. Fuji. After the war, the founder returned to his hometown of Fuji City with the desire to "brighten and energize a disheartened and gloomy world, even a little, with sweet confectionery," which marked the beginning of Tagonotsuki. We operate 22 directly managed stores in Shizuoka Prefecture, 1 tenant store in Kanagawa Prefecture, and an online shop. Our representative confections include "Tagonotsuki Monaka," which has a fragrant shell filled with lightly sweetened coarse red bean paste made from Hokkaido Tokachi azuki beans and rock sugar, along with gyuhi mochi; and "Fujisancho," a moist sponge cake filled with special custard cream smoothly made with fresh milk and fresh cream from the foot of Mt. Fuji. "Fujisancho" is topped with white chocolate and coffee-flavored chocolate beans, resembling a snow-capped Mt. Fuji. We continue to create sweets that value Japanese culture, seasonality, and local characteristics, while also embracing the development of "Neo-Wagashi" that incorporates Western confectionery elements, preserving traditional wagashi techniques and beauty. We will continue to offer Tagonotsuki-like sweets, including products that can be enjoyed by people of all ages and nationalities. Corporate HP: https://tagonotsuki.co.jp/
This new flavor, "Luxury Honey and Japanese Black Tea," was developed with the desire for many customers to enjoy this Entetsu Store original product, by using "Third Generation Honey" from Nagasaka Apiary Co., Ltd. and Japanese black tea from Shizuoka Prefecture.
Sales will begin on Saturday, May 9th, at all 35 Entetsu Store locations. We invite you to try it.
---
1. About Co-development
Based on the flagship product "Tagonotsuki Monaka," which combines a fragrant shell with lightly sweetened coarse red bean paste and moderately soft gyuhi mochi, we have been co-developing "Entetsu Store Original Products" with Entetsu Store exclusive flavors since 2021.
[Past Co-developed Products]
December 2021: First co-developed product "Tagonotsuki Monaka with Chestnuts" released.
March 2022: Second product "Tagonotsuki Monaka Green Tea Mochi" using tea from Kakegawa City released.
November 2022: Third product "Tagonotsuki Monaka An Butter" released.
In the past two years, over 9,000 boxes have been sold, receiving high praise from customers.
2. About the New Product
[Product Name] "Entetsu Store Tagonotsuki Monaka Luxury Honey and Japanese Black Tea, 4 pieces"
[Product Features] Uses red bean paste with Shizuoka-grown black tea, characterized by its mild taste and low astringency. The gyuhi contains a jelly made from Nagasaka Apiary's refreshing "Third Generation Honey," allowing you to enjoy the aroma of honey after the mild black tea flavor.
[Price] 1 box (4 pieces) 1,121 yen (excluding tax) 1,210 yen (including tax)
[Sales Volume] Initial limited quantity of 2,000 boxes (Annual target: 5,000 boxes)
[Release Date] Sales begin on Saturday, May 9, 2026, at all 35 Entetsu Store locations.
[Product Image/Wrapping Paper]
Product Image Wrapping Paper
■ About Tagonotsuki
Founded in 1952 (Showa 27), Tagonotsuki is headquartered and has its factory in Fuji City, Shizuoka Prefecture, at the foot of the magnificent Mt. Fuji, a World Cultural Heritage site. We are dedicated to making exquisite sweets that allow you to taste the carefully selected ingredients, starting with the high-quality water springing from Mt. Fuji. After the war, the founder returned to his hometown of Fuji City with the desire to "brighten and energize a disheartened and gloomy world, even a little, with sweet confectionery," which marked the beginning of Tagonotsuki. We operate 22 directly managed stores in Shizuoka Prefecture, 1 tenant store in Kanagawa Prefecture, and an online shop. Our representative confections include "Tagonotsuki Monaka," which has a fragrant shell filled with lightly sweetened coarse red bean paste made from Hokkaido Tokachi azuki beans and rock sugar, along with gyuhi mochi; and "Fujisancho," a moist sponge cake filled with special custard cream smoothly made with fresh milk and fresh cream from the foot of Mt. Fuji. "Fujisancho" is topped with white chocolate and coffee-flavored chocolate beans, resembling a snow-capped Mt. Fuji. We continue to create sweets that value Japanese culture, seasonality, and local characteristics, while also embracing the development of "Neo-Wagashi" that incorporates Western confectionery elements, preserving traditional wagashi techniques and beauty. We will continue to offer Tagonotsuki-like sweets, including products that can be enjoyed by people of all ages and nationalities. Corporate HP: https://tagonotsuki.co.jp/