Entetsu Store and Tagonotsuki Co-developed Product Series 4: "Tagonotsuki Monaka Luxurious Honey and Japanese Black Tea" New Release
Tagonotsuki Co., Ltd. and Entetsu Store Co., Ltd. announce the launch of their fourth co-developed product, "Tagonotsuki Monaka Luxurious Honey and Japanese Black Tea," available from May 9, 2026, at all 35 Entetsu Store locations. This exclusive monaka features honey from Nagasaka Apiary and Japanese black tea from Shizuoka Prefecture, building on the success of previous collaborations that sold over 9,000 boxes.
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- 📰 Published: May 7, 2026 at 21:56
- 🔍 Collected: May 7, 2026 at 13:01
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Tagonotsuki Co., Ltd. (380-1 Imaizumi, Fuji City; President: Keisuke Makita) announces the launch of the fourth co-developed Entetsu Store original product, "Tagonotsuki Monaka Luxurious Honey and Japanese Black Tea," which will be available at Entetsu Store locations. This product was jointly developed with Entetsu Store Co., Ltd. (4-16-10 Sanarudai, Chuo-ku, Hamamatsu City; President: Hiroshi Miyata).
This new flavor, "Luxurious Honey and Japanese Black Tea," was developed with the desire for many customers to enjoy this Entetsu Store original product, by using "Third Generation Honey" from Nagasaka Apiary Co., Ltd. and Japanese black tea from Shizuoka Prefecture.
It will be available at all 35 Entetsu Store locations starting Saturday, May 9th. Please try it once.
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1. About the Joint Development
Based on the signature product "Tagonotsuki Monaka," which combines a fragrant crust with lightly sweetened tsubu-an (coarse red bean paste) and moderately soft gyuhi mochi, we have been jointly developing "Entetsu Store Original Products" featuring exclusive Entetsu Store flavors since 2021.
[Past Co-developed Products]
December 2021: First co-developed product "Tagonotsuki Monaka with Chestnuts" released.
March 2022: Second product "Tagonotsuki Monaka Green Tea Mochi" using tea from Kakegawa City released.
November 2022: Third product "Tagonotsuki Monaka An Butter" released.
These products have sold over 9,000 boxes in the past two years and have been well-received by customers.
2. About the New Product
[Product Name] "Entetsu Store Tagonotsuki Monaka Luxurious Honey and Japanese Black Tea, 4 pieces"
[Product Features] Uses an anko (red bean paste) with Shizuoka-grown Japanese black tea, characterized by its mild taste and low astringency. Inside the gyuhi, a jelly made from Nagasaka Apiary's refreshing "Third Generation Honey" is filled, allowing you to enjoy the aroma of honey after the mellow black tea flavor.
[Price] 1 box (4 pieces) 1,121 yen (excluding tax) 1,210 yen (including tax)
[Sales Quantity] Initial limited quantity of 2,000 boxes (Annual target: 5,000 boxes)
[Release Date] Available from Saturday, May 9, 2026, at all 35 Entetsu Store locations.
[Product Image/Wrapping Paper]
Product Image Wrapping Paper
■ About Tagonotsuki
Founded in 1952 (Showa 27), Tagonotsuki Co., Ltd. has its head office and factory at the foot of the World Heritage site, Mt. Fuji, in Fuji City, Shizuoka Prefecture. We are dedicated to making exquisite sweets that allow you to taste the flavors of carefully selected ingredients, including the high-quality water springing from Mt. Fuji. After the war, the founder returned to his hometown of Fuji City and started Tagonotsuki with the desire to "brighten and energize a dispirited and dark world, even a little, with sweet confections." We operate 22 directly managed stores in Shizuoka Prefecture, 1 tenant store in Kanagawa Prefecture, and an online shop. Our representative confections include "Tagonotsuki Monaka," filled with fragrant crust, lightly sweetened tsubu-an made with Hokkaido Tokachi red beans and rock sugar, and gyuhi mochi; and "Fujisancho," a moist sponge cake filled with special custard cream smoothly made with fresh milk and fresh cream from the foot of Mt. Fuji. "Fujisancho" is topped with white chocolate and coffee-flavored chocolate beans, resembling Mt. Fuji covered in snow. We continue to make sweets that cherish Japanese culture, seasonality, and local characteristics, while also incorporating elements of Western confectionery to develop "Neo-Wagashi" that can be enjoyed by people of all ages and nationalities. We will continue to offer Tagonotsuki-style sweets, including products that appeal to a wide range of customers. Corporate HP: https://tagonotsuki.co.jp/
This new flavor, "Luxurious Honey and Japanese Black Tea," was developed with the desire for many customers to enjoy this Entetsu Store original product, by using "Third Generation Honey" from Nagasaka Apiary Co., Ltd. and Japanese black tea from Shizuoka Prefecture.
It will be available at all 35 Entetsu Store locations starting Saturday, May 9th. Please try it once.
---
1. About the Joint Development
Based on the signature product "Tagonotsuki Monaka," which combines a fragrant crust with lightly sweetened tsubu-an (coarse red bean paste) and moderately soft gyuhi mochi, we have been jointly developing "Entetsu Store Original Products" featuring exclusive Entetsu Store flavors since 2021.
[Past Co-developed Products]
December 2021: First co-developed product "Tagonotsuki Monaka with Chestnuts" released.
March 2022: Second product "Tagonotsuki Monaka Green Tea Mochi" using tea from Kakegawa City released.
November 2022: Third product "Tagonotsuki Monaka An Butter" released.
These products have sold over 9,000 boxes in the past two years and have been well-received by customers.
2. About the New Product
[Product Name] "Entetsu Store Tagonotsuki Monaka Luxurious Honey and Japanese Black Tea, 4 pieces"
[Product Features] Uses an anko (red bean paste) with Shizuoka-grown Japanese black tea, characterized by its mild taste and low astringency. Inside the gyuhi, a jelly made from Nagasaka Apiary's refreshing "Third Generation Honey" is filled, allowing you to enjoy the aroma of honey after the mellow black tea flavor.
[Price] 1 box (4 pieces) 1,121 yen (excluding tax) 1,210 yen (including tax)
[Sales Quantity] Initial limited quantity of 2,000 boxes (Annual target: 5,000 boxes)
[Release Date] Available from Saturday, May 9, 2026, at all 35 Entetsu Store locations.
[Product Image/Wrapping Paper]
Product Image Wrapping Paper
■ About Tagonotsuki
Founded in 1952 (Showa 27), Tagonotsuki Co., Ltd. has its head office and factory at the foot of the World Heritage site, Mt. Fuji, in Fuji City, Shizuoka Prefecture. We are dedicated to making exquisite sweets that allow you to taste the flavors of carefully selected ingredients, including the high-quality water springing from Mt. Fuji. After the war, the founder returned to his hometown of Fuji City and started Tagonotsuki with the desire to "brighten and energize a dispirited and dark world, even a little, with sweet confections." We operate 22 directly managed stores in Shizuoka Prefecture, 1 tenant store in Kanagawa Prefecture, and an online shop. Our representative confections include "Tagonotsuki Monaka," filled with fragrant crust, lightly sweetened tsubu-an made with Hokkaido Tokachi red beans and rock sugar, and gyuhi mochi; and "Fujisancho," a moist sponge cake filled with special custard cream smoothly made with fresh milk and fresh cream from the foot of Mt. Fuji. "Fujisancho" is topped with white chocolate and coffee-flavored chocolate beans, resembling Mt. Fuji covered in snow. We continue to make sweets that cherish Japanese culture, seasonality, and local characteristics, while also incorporating elements of Western confectionery to develop "Neo-Wagashi" that can be enjoyed by people of all ages and nationalities. We will continue to offer Tagonotsuki-style sweets, including products that appeal to a wide range of customers. Corporate HP: https://tagonotsuki.co.jp/