Awaji Island Landscaping Company Launches Essential Oil Brand 'maf' with Three New Products
Tsumura Zoen Co., Ltd., based in Awaji City, Hyogo Prefecture, launched its new essential oil brand 'maf' on June 1, 2026. The brand features three products—essential oil, room spray, and soap—made from tea trees grown on reclaimed abandoned farmland on Awaji Island, ensuring high freshness from cultivation to distillation.
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- 📰 Published: June 1, 2026 at 10:00
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On June 1, 2026, Tsumura Zoen Co., Ltd. (Awaji City, Hyogo Prefecture) announced the launch of 'maf,' an essential oil brand that cultivates and distills tea trees on reclaimed abandoned farmland on Awaji Island. The brand is introducing three products: essential oil, room spray, and cold-process soap. These products are characterized by a fresh, pure scent achieved by distilling harvested branches and leaves while maintaining their freshness. They aim to bring a new sensory experience into daily life, capturing the essence of the local landscape.
maf's essential oil uses only tea trees that are cultivated, harvested, and distilled in-house. By distilling the branches and leaves immediately after selection, the brand achieves a clear, powerful, and pure scent. The 100% Awaji Island-grown oil features a refreshing, transparent aroma with terpinolene as its main component.
The room spray 'no.01' is a blend based on maf's tea tree oil, layered with laurel and lavender tea tree oils. The scent design was created by Olfactive Studio Ne, led by Kan Izumi. Spraying it in a room gently shifts the atmosphere and provides a sense of comfort that encourages deep breathing.
The cold-process soap uses only maf's tea tree oil as a fragrance component. By slowly aging fresh essential oil and floral water with plant-derived oils, the soap is crafted to be gentle on the skin. The clear scent that emerges with every wash helps release daily tension and provides a quiet reset.
maf began as a project to regenerate abandoned farmland on Awaji Island and convert it into fragrance. It is operated by Tsumura Zoen, a landscaping company with over 50 years of experience in designing, constructing, and managing gardens and green spaces on Awaji Island. Leveraging their expertise in planting management and soil improvement, they have transformed former abandoned land into a tea tree farm. Future plans include developing experience-based programs such as distillation workshops and farm tours.
maf's essential oil uses only tea trees that are cultivated, harvested, and distilled in-house. By distilling the branches and leaves immediately after selection, the brand achieves a clear, powerful, and pure scent. The 100% Awaji Island-grown oil features a refreshing, transparent aroma with terpinolene as its main component.
The room spray 'no.01' is a blend based on maf's tea tree oil, layered with laurel and lavender tea tree oils. The scent design was created by Olfactive Studio Ne, led by Kan Izumi. Spraying it in a room gently shifts the atmosphere and provides a sense of comfort that encourages deep breathing.
The cold-process soap uses only maf's tea tree oil as a fragrance component. By slowly aging fresh essential oil and floral water with plant-derived oils, the soap is crafted to be gentle on the skin. The clear scent that emerges with every wash helps release daily tension and provides a quiet reset.
maf began as a project to regenerate abandoned farmland on Awaji Island and convert it into fragrance. It is operated by Tsumura Zoen, a landscaping company with over 50 years of experience in designing, constructing, and managing gardens and green spaces on Awaji Island. Leveraging their expertise in planting management and soil improvement, they have transformed former abandoned land into a tea tree farm. Future plans include developing experience-based programs such as distillation workshops and farm tours.
FAQ
Where is the tea tree grown on Awaji Island?
It is grown on reclaimed abandoned farmland in the Higashiura district, located in the northeastern part of Awaji Island.