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Upcycled craft beer 'Oriental Citrus Ale' using Shonan Gold launches June 9

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 5, 2026 6:10 PM ・ Updated Jun 13, 2026 11:45 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Sakaeya Seipan's brewery Better life with upcycle partners with Odawara senior group SNOA to launch 'Oriental Citrus Ale' on June 9, 2026.
The upcycled craft beer uses unmarketable Shonan Gold and bread crusts.

Sakaeya Seipan's brewery Better life with upcycle partners with Odawara senior group SNOA to launch 'Oriental Citrus Ale' on June 9, 2026. The upcycled craft beer uses unmarketable Shonan Gold and bread crusts.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jun 5, 2026

Better life with upcycle, a craft beer brewery run by 100-year-old bakery Sakaeya Seipan, will launch 'Oriental Citrus Ale' on June 9, 2026. This upcycled craft beer is developed in collaboration with SNOA, a senior group regenerating abandoned farmland in Odawara. It utilizes unmarketable Shonan Gold citrus, grown pesticide-free, and repurposes bread crusts for 10% of the malt. Based on a German Kolsch-style ale, it features a refreshing citrus aroma with a fresh, cooling accent from Chinese Sichuan pepper. Priced at 572 yen (tax included), it has an ABV of 5.0%. A pre-launch tasting will be held at the EBINA BOOZE FEST in Ebina Central Park on June 6 and 7, 2026.

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Source: PR TIMES
Category: business

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Announced　Jun 5, 2026 6:10 PM — Distributor PR TIMES
Collected　Jun 5, 2026 9:20 AM
AI structured & analyzed　Jun 6, 2026 8:33 PM
Desk-reviewed & published　Jun 5, 2026 6:10 PM

FAQ

What is the newly launched product?

It is 'Oriental Citrus Ale,' a craft beer made by upcycling non-standard Shonan Gold oranges and bread crusts.

Who developed this product and who is the collaborating organization?

It was developed by 'Better life with upcycle,' operated by the bakery Sakaeya Seipan Co., Ltd., in collaboration with the Odawara senior organization 'Senior Network Odawara & Ashigara (SNOA).'.

When will 'Oriental Citrus Ale' be available for purchase?

It will be released on the official EC site on Tuesday, June 9, 2026. It will also be served in advance at 'EBINA BOOZE FEST 2026' on June 6 and 7.

Where can I buy or taste 'Oriental Citrus Ale'?

You can purchase it on the Better life with upcycle official EC site, or taste it at the EBINA BOOZE FEST 2026 held at Ebina Central Park.

What is the price and purpose of developing this craft beer?

The direct EC sales price is 572 yen (tax included / shipping not included). It was developed for the purpose of reducing food loss and upcycling by utilizing non-standard fruits and bread crusts.

Cite this article — HOW TO CITE

Washin AI News Desk“Upcycled craft beer 'Oriental Citrus Ale' using Shonan Gold launches June 9”AI News by Washin Village（和心村）, Jun 5, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE-%E6%A0%84%E5%B1%8B%E8%A3%BD%E3%83%91%E3%83%B3/en/news/2026-06-05-%E8%A6%8F%E6%A0%BC%E5%A4%96%E3%81%AE%E6%B9%98%E5%8D%97%E3%82%B4%E3%83%BC%E3%83%AB%E3%83%89%E3%82%92%E4%BD%BF%E7%94%A8%E3%81%97%E3%81%9F%E7%88%BD%E3%82%84%E3%81%8B%E3%81%AA%E3%82%AF%E3%83%A9%E3%83%95%E3%83%88%E3%83%93%E3%83%BC%E3%83%AB-oriental-citr

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