Developing Character Merchandise Together with Fans: Tokyu Power Supply Starts Recruiting Participants for the 'Terumaru PR Department' Participatory Project on April 1
To commemorate the 10th anniversary of Tokyu Denki, Tokyu Power Supply is recruiting participants for the 'Terumaru PR Department', a co-creation workshop where fans brainstorm and produce original merchandise for the mascot 'Terumaru'. Applications open April 1, 2026.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 22:53 (486h 5m after Collected)
Tokyu Power Supply will implement a participatory workshop called the 'Terumaru PR Department' themed around the Tokyu Denki & Gas mascot character 'Terumaru', to commemorate the 10th anniversary of the start of the Tokyu Denki service, and will begin accepting applications for participants starting April 1, 2026.
This project was born from an idea by a new employee of our company, triggered by the desire to 'expand the ways to enjoy Terumaru together with people who love the mascot.'
In the workshop, participants will share ideas and plan/produce original 'Terumaru' merchandise together with professional designers. It is a 'co-creation' style program where participants are involved from the idea generation stage, rather than just experiencing what the company has pre-prepared.
As we reach 10 years since the deregulation of electricity and as the ways people choose services diversify, our company is working not just to provide energy, but also to create experiences that make everyday life a little more enjoyable. This project is a part of that effort, aiming to build a new relationship with our customers.
Moving forward, our company will continue to transmit various 10th-anniversary special projects that add color and joy to everyone's lives, going beyond merely providing energy services.
For details of the workshop, please visit the special website.
---
[Attachment]
Tokyu Denki 10th Anniversary Special Project
'Terumaru PR Department' Merchandise Production Workshop Overview
■ Special Website
https://www.tokyu-ps.co.jp/home/denkigas/anniversary/10th/terumaru-kohobu/
■ Project Overview
A hands-on workshop to plan and produce original goods alongside participants, themed around the Tokyu Denki & Gas character 'Terumaru'.
■ Application Period
Wednesday, April 1, 2026 - Tuesday, April 28, 2026, 23:59
■ Event Schedule
- Session 1: Saturday, June 6, 2026, 13:00-15:00
- Session 2: Sunday, June 7, 2026, 13:00-17:30
- Session 3: Saturday, October 10, 2026, 13:00-15:00
*Session 3 is subject to change depending on production progress.
■ Venue
Tokyu Power Supply Co., Ltd. Headquarters Meeting Room
Setagaya Business Square Tower, 4-10-1 Yoga, Setagaya-ku, Tokyo
■ Participation Fee
Free
■ Capacity
Approximately 20 people
*A lottery will be held in case of many applications.
■ Application Conditions
- Resident of Japan, 18 years of age or older
- Able to attend all scheduled dates
- Agrees to the application terms
*Please check the application terms for details.
*Whether you have an electricity contract with us or have design experience does not matter.
[Company Overview]
Company Name: Tokyu Power Supply Co., Ltd.
Location:
This project was born from an idea by a new employee of our company, triggered by the desire to 'expand the ways to enjoy Terumaru together with people who love the mascot.'
In the workshop, participants will share ideas and plan/produce original 'Terumaru' merchandise together with professional designers. It is a 'co-creation' style program where participants are involved from the idea generation stage, rather than just experiencing what the company has pre-prepared.
As we reach 10 years since the deregulation of electricity and as the ways people choose services diversify, our company is working not just to provide energy, but also to create experiences that make everyday life a little more enjoyable. This project is a part of that effort, aiming to build a new relationship with our customers.
Moving forward, our company will continue to transmit various 10th-anniversary special projects that add color and joy to everyone's lives, going beyond merely providing energy services.
For details of the workshop, please visit the special website.
---
[Attachment]
Tokyu Denki 10th Anniversary Special Project
'Terumaru PR Department' Merchandise Production Workshop Overview
■ Special Website
https://www.tokyu-ps.co.jp/home/denkigas/anniversary/10th/terumaru-kohobu/
■ Project Overview
A hands-on workshop to plan and produce original goods alongside participants, themed around the Tokyu Denki & Gas character 'Terumaru'.
■ Application Period
Wednesday, April 1, 2026 - Tuesday, April 28, 2026, 23:59
■ Event Schedule
- Session 1: Saturday, June 6, 2026, 13:00-15:00
- Session 2: Sunday, June 7, 2026, 13:00-17:30
- Session 3: Saturday, October 10, 2026, 13:00-15:00
*Session 3 is subject to change depending on production progress.
■ Venue
Tokyu Power Supply Co., Ltd. Headquarters Meeting Room
Setagaya Business Square Tower, 4-10-1 Yoga, Setagaya-ku, Tokyo
■ Participation Fee
Free
■ Capacity
Approximately 20 people
*A lottery will be held in case of many applications.
■ Application Conditions
- Resident of Japan, 18 years of age or older
- Able to attend all scheduled dates
- Agrees to the application terms
*Please check the application terms for details.
*Whether you have an electricity contract with us or have design experience does not matter.
[Company Overview]
Company Name: Tokyu Power Supply Co., Ltd.
Location: