Local & Startup Advertiser Newspaper Ranking

Nihon Daily News Agency Co., Ltd. (https://ndt.co.jp/, headquartered in Toshima-ku, Tokyo, President and CEO: Fumimine Miyazaki) has conducted a survey on advertiser placement data currently grouped together in the NAS (Nihon Advertising Statistics) database. This survey revealed that a significant number of advertisers are actively placing ads at substantial levels.

[Background of the Survey]

NAS (Nihon Advertising Statistics) is one of Japan's largest advertising statistics services, covering over 100 national newspapers, approximately 300 magazines, and terrestrial TV broadcasts in Tokyo. While NAS primarily tracks national client advertising activities, understanding the real state of the advertising market requires insights into regional key enterprises and startup companies that have previously been overlooked. Therefore, as a new service, we have aggregated and ranked newspaper ad placements by advertisers who were previously unclassified.

[Expected Use Cases for the Data]

The survey data is intended for the following applications:

- Sales materials for approaching regional companies and new advertisers (new client acquisition) - Reference for direct-sales companies to understand competitors’ ad placements and formulate marketing strategies - Media companies using the data to analyze cross-publication and cross-regional ad activities for sales and strategy - Tokyo-based advertising agencies leveraging the data to understand regional ad trends that are difficult to capture internally, serving as foundational material for client proposals

[Future Outlook]

The company plans to continuously analyze trends to enhance transparency in the advertising market. By gaining deeper insights into advertiser placement patterns, we aim to support strategic planning across a wide range of industries, including advertising agencies, media companies, and direct-sales firms.

[Pricing Information]

The survey data is offered at a flat rate of 100,000 JPY (excluding tax) for a three-month ranking report. Fees will be incrementally increased for longer subscription periods of six months or one year.