Japan’s Oldest Ski Manufacturer Ogasaka Ski to Exhibit at SKI FORUM 2026

Ogasaka Ski Hanbai Co., Ltd. (Head office: Nagano City, Nagano Prefecture; President and Representative Director: Kenji Ogasaka), Japan’s oldest ski manufacturer, will exhibit at the free-admission “SKI FORUM 2026,” hosted by JSP, the Japan Ski Industry Promotion Association, at Bellesalle Kanda from Saturday, May 23 to Sunday, May 24, 2026. At this year’s Ski Forum, Ogasaka will be the only ski manufacturer exhibiting. During the event, Ogasaka employees will be present at the booth to speak directly with visitors, address all kinds of concerns related to choosing skis, and propose the most suitable pair for each individual user. Background: The decline of real-world venues where customers can touch actual products and consult specialists. In recent years, ski retailers and specialty stores have been stocking and displaying full product lineups less frequently, making it increasingly difficult for users to check actual products before purchasing. Elements such as real size, colors, design, and texture are hard to convey through catalogs or online information alone, making it more difficult for users to choose equipment that truly fits them. In response to this situation, Ogasaka, as a manufacturer deeply familiar with Japanese snow, believes that direct points of contact are essential, allowing makers to listen to customers’ concerns firsthand and offer optimal solutions. This led to the decision to exhibit at the event. Three features of the Ogasaka Ski booth at the event: First, direct interviews and proposals by manufacturer employees. On the day of the event, Ogasaka employees will guide customers in person, carefully listening to their skiing level, target style, and concerns about their current equipment. They will then recommend the best ski to help users experience the “true joy of skiing,” enabling free control of skis in all kinds of conditions. Second, visitors can experience the full lineup in a way catalogs cannot convey. The booth will display a full lineup that is usually difficult to see all at once in stores. Visitors can directly handle the products and confirm the distinctive quality of Japan-made skis, including Ogasaka’s commitment to cores made consistently with high-quality wood and the beautiful base finishing created by skilled craftspeople. Third, the event creates a preliminary point of contact to support smoother product selection at retail stores. The event is not intended primarily to actively take orders on-site. Instead, it is positioned as a preliminary touchpoint that helps customers encounter products they can truly feel confident about. Ogasaka will support customers so they can smoothly reserve and purchase products without hesitation at early exhibition events later hosted by retail stores. Overview of Ogasaka Ski’s participation in “JSP SKI FORUM ON SNOW 2026”: Dates are Saturday, May 23 to Sunday, May 24, 2026. Hours are 3:00 p.m. to 8:00 p.m. on Saturday, May 23, and 10:00 a.m. to 5:00 p.m. on Sunday, May 24. The venue is Bellesalle Kanda. Admission is free, with advance registration requested. Event information: https://www.ski-jsp.jp/skiforum2026/skiforum2026.pdf. Registration: https://www.asoview.com/channel/ticket/IUWiKrQHtu/ticket0000039266/. Ogasaka commented: “We continue to make products that allow skiers to experience the true joy of skiing. In choosing equipment, finding skis that truly suit oneself is directly connected to improvement in skiing and the joy of being in the mountains. Precisely because opportunities to see full lineups in stores are decreasing, we feel there is a need for a place where we, as makers, can directly listen to customers and provide accurate advice. At this year’s Ski Forum, we will be the only ski manufacturer exhibiting, and we invite everyone to visit the venue and directly experience our commitment to our products and our proposals for enriching your ski life.” About Ogasaka Ski: Ogasaka Ski pursues joy, operability, and quality that users feel with all five senses, beyond what catalog specifications and numerical data can express. Since its founding in 1912, Ogasaka Ski has continued to focus on this single point. At the core of its manufacturing is a commitment to wood cores, which the company has maintained since its founding. Craftspeople who understand the characteristics of wood as a natural material bring out its flexibility and strength, pursuing a one-of-a-kind ride feel that resonates with human sensitivity. Company overview: Company name: Ogasaka Ski Hanbai Co., Ltd.; Representative: Kenji Ogasaka, President and Representative Director; Address: 653 Kurita, Nagano City, Nagano Prefecture 380-0921, Japan; Founded: 1912; Business: Planning, manufacturing, and sales of ski equipment; URL: https://www.ogasaka-ski.co.jp/. Contact for inquiries: Kota Takeda, Planning and Public Relations Department, Ogasaka Ski Seisakusho; TEL: 026-226-6827; E-mail: takeda@ogasaka-ski.co.jp.